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Mom Test, The

How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

由 Rob Fitzpatrick ……

旁白者： Rob Fitzpatrick ……

完整版

3 小時 50 分鐘

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of …… 閱讀更多內容

NT$498 TWD 透過 Kobo Plus 免費享用

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of
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How I Raised Myself from Failure to Success in Selling

由 Frank Bettger ……

旁白者： Frank Bettger ……

完整版

1 小時 16 分鐘

Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on:• The …… 閱讀更多內容

NT$289 TWD 透過 Kobo Plus 免費享用

Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on:• The
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This is Marketing

You Can’t Be Seen Until You Learn To See

由 Seth Godin ……

旁白者： Seth Godin ……

完整版

7 小時 2 分鐘

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f... …… 閱讀更多內容

NT$509 TWD

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f...
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To Sell Is Human

The Surprising Truth About Moving Others

由 Daniel H. Pink ……

旁白者： Daniel H. Pink ……

完整版

6 小時 6 分鐘

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by …… 閱讀更多內容

NT$581 TWD

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by
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The 1-Page Marketing Plan

Get New Customers, Make More Money, And Stand out From The Crowd

由 Allan Dib ……

旁白者： Joel Richards ……

完整版

6 小時 48 分鐘

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision.Master the timeless marketing system that has helped millions of entrepreneurs scale their businesses. The proven 9-block …… 閱讀更多內容

NT$664 TWD

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision.Master the timeless marketing system that has helped millions of entrepreneurs scale their businesses. The proven 9-block
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SPIN Selling

由 Neil Rackham ……

旁白者： Bob Kalomeer ……

濃縮版

2 小時 58 分鐘

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales force--you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication, …… 閱讀更多內容

NT$580 TWD

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales force--you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication,
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The Challenger Sale

Taking Control of the Customer Conversation

由 Matthew Dixon, Brent Adamson ……

旁白者： Matthew Dixon, Brent Adamson ……

完整版

5 小時 43 分鐘

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at …… 閱讀更多內容

NT$498 TWD

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at
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Sales Pitch

How to Craft a Story to Stand Out and Win

由 April Dunford ……

旁白者： April Dunford ……

完整版

2 小時 57 分鐘

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your …… 閱讀更多內容

NT$298 TWD 透過 Kobo Plus 免費享用

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your
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The Magic of Thinking Big

由 David Schwartz ……

旁白者： Jason Culp ……

完整版

9 小時 31 分鐘

With more than six million copies sold worldwide, David Schwartz’s timeless guide and bestselling phenomenon, The Magic of Thinking Big, is now available for the first time as an unabridged audio edition.Millions of people around the world have improved their lives through the timeless advice David Schwartz offers in The Magic of Thinking Big. In this bestselling audiobook, Schwartz proves you don …… 閱讀更多內容

NT$862 TWD

With more than six million copies sold worldwide, David Schwartz’s timeless guide and bestselling phenomenon, The Magic of Thinking Big, is now available for the first time as an unabridged audio edition.Millions of people around the world have improved their lives through the timeless advice David Schwartz offers in The Magic of Thinking Big. In this bestselling audiobook, Schwartz proves you don
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Built to Sell

Creating a Business That Can Thrive Without You

由 John Warrillow ……

旁白者： Erik Synnestvedt ……

完整版

4 小時 24 分鐘

A business parable about how to create a start-up that won't trap you when you want to sell it.According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.To illustrate this, Warrillow introduces us to a …… 閱讀更多內容

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A business parable about how to create a start-up that won't trap you when you want to sell it.According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.To illustrate this, Warrillow introduces us to a
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Trust-Based Selling

由 Kerry L. Johnson ……

旁白者： Kerry L. Johnson ……

完整版

4 小時 7 分鐘

New psychological research into NLP has uncovered easy-to-use, customer-focused strategies to help you understand what your prospective customer is thinking. Learn (1) how to get your prospects to sell themselves; (2) how to discover your prospect's unique buying strategy; (3) how to push your prospect' hot buttons with the "as if" technique; and (4) how to determine your prospect's dominant …… 閱讀更多內容

NT$828 TWD

New psychological research into NLP has uncovered easy-to-use, customer-focused strategies to help you understand what your prospective customer is thinking. Learn (1) how to get your prospects to sell themselves; (2) how to discover your prospect's unique buying strategy; (3) how to push your prospect' hot buttons with the "as if" technique; and (4) how to determine your prospect's dominant
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Do Open

How a simple email newsletter can transform your business (and it can)

由 David Hieatt ……

旁白者： David Hieatt, Matt Addis ……

系列 series Do Books
完整版

1 小時 49 分鐘

How do you grow your business when you don't have a marketing budget?How do you stand out in a busy world?And what if the answer is right in front of you?'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And …… 閱讀更多內容

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How do you grow your business when you don't have a marketing budget?How do you stand out in a busy world?And what if the answer is right in front of you?'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And
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Marketing simple

Una guía paso a paso para simplificar la storybrand de cualquier tipo de empresa

由 Donald Miller ……

旁白者： Joaquín Sabaté ……

完整版

5 小時 8 分鐘

Del mismo autor de “Cómo construir una Storybrand” llega una guía fácil y práctica para desarrollar una estrategia de marketing digital de forma simple y efectiva.Cada día las empresas gastan millones en publicidad improductiva o dejan de ganar otros tantos debido a que no saben llegar a su público potencial.En esta breve guía, Donald Miller, nos da la receta para vender a través de Internet y …… 閱讀更多內容

NT$223 TWD

Del mismo autor de “Cómo construir una Storybrand” llega una guía fácil y práctica para desarrollar una estrategia de marketing digital de forma simple y efectiva.Cada día las empresas gastan millones en publicidad improductiva o dejan de ganar otros tantos debido a que no saben llegar a su público potencial.En esta breve guía, Donald Miller, nos da la receta para vender a través de Internet y
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HUAWEI. Как маленькая китайская компания завоевала международный рынок

由 Винсент Дюкре ……

旁白者： Николай Боронин ……

系列 series Культ бренда. Как продукты и идеи становятся популярными
完整版

6 小時 12 分鐘

В 2018 году Huawei вытеснили Apple со 2-го места в мире по продажам смартфонов. Как так вышло? Почему когда-то небольшая китайская компания за три десятилетия смогла завоевать и подчинить себе мировой рынок и совершить цифровую революцию? Интересные факты: • В настоящее время Huawei — единственная в мире крупная компания, которая практически полностью принадлежит своим сотрудникам (только 1,14% …… 閱讀更多內容

NT$230 TWD 透過 Kobo Plus 免費享用

В 2018 году Huawei вытеснили Apple со 2-го места в мире по продажам смартфонов. Как так вышло? Почему когда-то небольшая китайская компания за три десятилетия смогла завоевать и подчинить себе мировой рынок и совершить цифровую революцию? Интересные факты: • В настоящее время Huawei — единственная в мире крупная компания, которая практически полностью принадлежит своим сотрудникам (только 1,14%
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Sales Help for Reluctant Sellers: Build Confidence, Trust, and Consistent Deals

由 Trevor Hawkins ……

旁白者： Trevor Hawkins ……

完整版

1 小時 38 分鐘

Transform freelance client anxiety into authentic business growth by mastering pressure-free sales conversations. Whether you are a coach dreading your next pitch or a consultant struggling to secure contracts, this empowering guide provides a calm, actionable path forward. Escape the awkwardness of self-promotion and learn to close profitable partnerships with total confidence.Reframe the …… 閱讀更多內容

NT$332 TWD 透過 Kobo Plus 免費享用

Transform freelance client anxiety into authentic business growth by mastering pressure-free sales conversations. Whether you are a coach dreading your next pitch or a consultant struggling to secure contracts, this empowering guide provides a calm, actionable path forward. Escape the awkwardness of self-promotion and learn to close profitable partnerships with total confidence.Reframe the
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Audiolivro O Jogo Invisível das Vendas

Como construir um pipeline previsivel e milionário em 90 dias

由 Vinicius Sasaki ……

旁白者： Paulo ……

完整版

2 小時 10 分鐘

Vender muito não é sorte. É método, disciplina e repetição.Em O Jogo Invisível das Vendas, Vinicius Sasaki apresenta um método prático para construir um pipeline previsível, consistente e com potencial milionário em até 90 dias.Com mais de 20 anos de experiência em vendas B2B, tecnologia e negociações complexas, o autor revela os bastidores que normalmente não aparecem no resultado final: a rotina …… 閱讀更多內容

NT$343 TWD 透過 Kobo Plus 免費享用

Vender muito não é sorte. É método, disciplina e repetição.Em O Jogo Invisível das Vendas, Vinicius Sasaki apresenta um método prático para construir um pipeline previsível, consistente e com potencial milionário em até 90 dias.Com mais de 20 anos de experiência em vendas B2B, tecnologia e negociações complexas, o autor revela os bastidores que normalmente não aparecem no resultado final: a rotina
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Денежный код. Как разгадать формулу финансового изобилия

由 Раймон Самсо ……

旁白者： Александр Дунин ……

系列 series Сам себе миллионер
完整版

8 小時 40 分鐘

Нас с детства приучили, что деньги – не главное; деньги развращают; богатые люди – плохие и несчастные; чтобы разбогатеть, нужно либо воровать, либо работать без продыху… Бизнес-коуч и международный лектор Раймон Самсо доказал, что наши финансовые проблемы вызваны не деньгами, а подобными предрассудками. И если мы хотим обрести финансовую свободу, – придется избавиться от этих убеждений. В этой …… 閱讀更多內容

NT$290 TWD 透過 Kobo Plus 免費享用

Нас с детства приучили, что деньги – не главное; деньги развращают; богатые люди – плохие и несчастные; чтобы разбогатеть, нужно либо воровать, либо работать без продыху… Бизнес-коуч и международный лектор Раймон Самсо доказал, что наши финансовые проблемы вызваны не деньгами, а подобными предрассудками. И если мы хотим обрести финансовую свободу, – придется избавиться от этих убеждений. В этой
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The Complete Sales Funnel Bible

Offers, Funnels, Traffic, Email & Automation

由 David Brennan ……

旁白者： AI Voice Eric Smith ……

完整版

4 小時 32 分鐘

This audiobook is narrated by an AI Voice. Every successful business has one thing in common: a sales funnel that consistently turns strangers into loyal customers.Without a structured sales funnel, even the best products, services, and marketing campaigns struggle to generate predictable revenue. The businesses that grow fastest understand how to attract qualified leads, nurture trust, increase …… 閱讀更多內容

NT$383 TWD 透過 Kobo Plus 免費享用

This audiobook is narrated by an AI Voice. Every successful business has one thing in common: a sales funnel that consistently turns strangers into loyal customers.Without a structured sales funnel, even the best products, services, and marketing campaigns struggle to generate predictable revenue. The businesses that grow fastest understand how to attract qualified leads, nurture trust, increase
... 閱讀更多內容
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Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

由 April Dunford ……

旁白者： April Dunford ……

完整版

3 小時 31 分鐘

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, …… 閱讀更多內容

NT$365 TWD

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome,
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Ecommerce SEO That Sells: Higher Rankings and Real Revenue

由 Cody Richards ……

旁白者： Cody Richards ……

完整版

1 小時 46 分鐘

Transform passive search traffic into predictable revenue with a practical e-commerce SEO strategy for busy founders. Stop wasting time on vanity metrics and random store visitors who never actually click the buy button. This straight-talking roadmap demystifies digital marketing, giving you the exact levers to pull for scalable business growth.If you are frustrated by complex algorithms and …… 閱讀更多內容

NT$332 TWD 透過 Kobo Plus 免費享用

Transform passive search traffic into predictable revenue with a practical e-commerce SEO strategy for busy founders. Stop wasting time on vanity metrics and random store visitors who never actually click the buy button. This straight-talking roadmap demystifies digital marketing, giving you the exact levers to pull for scalable business growth.If you are frustrated by complex algorithms and
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Real Sales Stories: Turn Everyday Conversations into Revenue

由 Steven Rivera ……

旁白者： Steven Rivera ……

完整版

1 小時 47 分鐘

Close more deals and generate revenue with honest sales strategies for the reluctant professional. Forget pushy scripts and high-pressure tactics that feel fake or manipulative. Whether you are launching a startup or scaling a consulting business, you can instantly conquer call reluctance and build genuine trust through natural dialogue.This empowering, straightforward audio guide replays exact …… 閱讀更多內容

NT$332 TWD 透過 Kobo Plus 免費享用

Close more deals and generate revenue with honest sales strategies for the reluctant professional. Forget pushy scripts and high-pressure tactics that feel fake or manipulative. Whether you are launching a startup or scaling a consulting business, you can instantly conquer call reluctance and build genuine trust through natural dialogue.This empowering, straightforward audio guide replays exact
... 閱讀更多內容
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Разумный трейдер. Полное руководство по прибыльной торговле акциями с помощью метода объема и цены

由 Анна Коуллинг ……

旁白者： Любовь Конева ……

系列 series Инвестиции и трейдинг. Базовые книги отечественных и зарубежных экспертов
完整版

9 小時 8 分鐘

«Как будет меняться цена и куда пойдет рынок дальше?» — вопрос, который волнует всех трейдеров и долгосрочных инвесторов. Многие тратят годы, пробуя различные торговые подходы, и лишь теряют время и деньги. Автор предлагает собственный аналитический метод VPA, с помощью которого вы сможете уверенно прогнозировать направления рынка, а ваши решения о покупке или продаже будут основаны на логике и …… 閱讀更多內容

NT$260 TWD 透過 Kobo Plus 免費享用

«Как будет меняться цена и куда пойдет рынок дальше?» — вопрос, который волнует всех трейдеров и долгосрочных инвесторов. Многие тратят годы, пробуя различные торговые подходы, и лишь теряют время и деньги. Автор предлагает собственный аналитический метод VPA, с помощью которого вы сможете уверенно прогнозировать направления рынка, а ваши решения о покупке или продаже будут основаны на логике и
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Goals

由 Zig Ziglar ……

旁白者： Zig Ziglar ……

完整版

5 小時 1 分鐘

GOALS â€” Set them and reach them!To get ahead, you have to have goals. Zig Ziglar is a master at telling audiences how to set them, how to achieve them, and how to enjoy their benefits. He doesnâ€™t make it complicated, either. On this Audio Book, you get a step-by-step approach that you can tailor to your immediate needs â€” one you can easily alter as your needs change.Youâ€™ll discover:The …… 閱讀更多內容

NT$1,026 TWD 透過 Kobo Plus 免費享用

GOALS â€” Set them and reach them!To get ahead, you have to have goals. Zig Ziglar is a master at telling audiences how to set them, how to achieve them, and how to enjoy their benefits. He doesnâ€™t make it complicated, either. On this Audio Book, you get a step-by-step approach that you can tailor to your immediate needs â€” one you can easily alter as your needs change.Youâ€™ll discover:The
... 閱讀更多內容
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100 AI Hacks and Workflows for Business or Side Hustle

Scale Your Business with Claude Code and ChatGPT

由 David Brennan ……

旁白者： AI Voice Robert Smith ……

完整版

7 小時 19 分鐘

This audiobook is narrated by an AI Voice. You have the drive and the vision, but you don't have a team, an unlimited budget, or 80 hours per week to spare. What if you could harness the same AI tools Fortune 500 companies use, optimized specifically for solo entrepreneurs and side hustlers?"100 AI Hacks for the $100K Solo Business or Side Hustle" is your battle-tested blueprint for leveraging …… 閱讀更多內容

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This audiobook is narrated by an AI Voice. You have the drive and the vision, but you don't have a team, an unlimited budget, or 80 hours per week to spare. What if you could harness the same AI tools Fortune 500 companies use, optimized specifically for solo entrepreneurs and side hustlers?"100 AI Hacks for the $100K Solo Business or Side Hustle" is your battle-tested blueprint for leveraging
... 閱讀更多內容

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