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Mom Test, The

How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

由 Rob Fitzpatrick ……

旁白者： Rob Fitzpatrick ……

完整版

3 小時 50 分鐘

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of …… 閱讀更多內容

NT$498 TWD 透過 Kobo Plus 免費享用

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of
... 閱讀更多內容
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How I Raised Myself from Failure to Success in Selling

由 Frank Bettger ……

旁白者： Frank Bettger ……

完整版

1 小時 16 分鐘

Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on:• The …… 閱讀更多內容

NT$289 TWD 透過 Kobo Plus 免費享用

Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on:• The
... 閱讀更多內容
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This is Marketing

You Can’t Be Seen Until You Learn To See

由 Seth Godin ……

旁白者： Seth Godin ……

完整版

7 小時 2 分鐘

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f... …… 閱讀更多內容

NT$509 TWD

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f...
... 閱讀更多內容
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Built to Sell

Creating a Business That Can Thrive Without You

由 John Warrillow ……

旁白者： Erik Synnestvedt ……

完整版

4 小時 24 分鐘

A business parable about how to create a start-up that won't trap you when you want to sell it.According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.To illustrate this, Warrillow introduces us to a …… 閱讀更多內容

NT$828 TWD

A business parable about how to create a start-up that won't trap you when you want to sell it.According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.To illustrate this, Warrillow introduces us to a
... 閱讀更多內容
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To Sell Is Human

The Surprising Truth About Moving Others

由 Daniel H. Pink ……

旁白者： Daniel H. Pink ……

完整版

6 小時 6 分鐘

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by …… 閱讀更多內容

NT$581 TWD

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by
... 閱讀更多內容
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The 1-Page Marketing Plan

Get New Customers, Make More Money, And Stand out From The Crowd

由 Allan Dib ……

旁白者： Joel Richards ……

完整版

6 小時 48 分鐘

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision.Master the timeless marketing system that has helped millions of entrepreneurs scale their businesses. The proven 9-block …… 閱讀更多內容

NT$664 TWD

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision.Master the timeless marketing system that has helped millions of entrepreneurs scale their businesses. The proven 9-block
... 閱讀更多內容
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SPIN Selling

由 Neil Rackham ……

旁白者： Bob Kalomeer ……

濃縮版

2 小時 58 分鐘

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales force--you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication, …… 閱讀更多內容

NT$580 TWD

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales force--you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication,
... 閱讀更多內容
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Sales Pitch

How to Craft a Story to Stand Out and Win

由 April Dunford ……

旁白者： April Dunford ……

完整版

2 小時 57 分鐘

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your …… 閱讀更多內容

NT$298 TWD 透過 Kobo Plus 免費享用

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your
... 閱讀更多內容
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The Magic of Thinking Big

由 David Schwartz ……

旁白者： Jason Culp ……

完整版

9 小時 31 分鐘

With more than six million copies sold worldwide, David Schwartz’s timeless guide and bestselling phenomenon, The Magic of Thinking Big, is now available for the first time as an unabridged audio edition.Millions of people around the world have improved their lives through the timeless advice David Schwartz offers in The Magic of Thinking Big. In this bestselling audiobook, Schwartz proves you don …… 閱讀更多內容

NT$862 TWD

With more than six million copies sold worldwide, David Schwartz’s timeless guide and bestselling phenomenon, The Magic of Thinking Big, is now available for the first time as an unabridged audio edition.Millions of people around the world have improved their lives through the timeless advice David Schwartz offers in The Magic of Thinking Big. In this bestselling audiobook, Schwartz proves you don
... 閱讀更多內容
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The Challenger Sale

Taking Control of the Customer Conversation

由 Matthew Dixon, Brent Adamson ……

旁白者： Matthew Dixon, Brent Adamson ……

完整版

5 小時 43 分鐘

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at …… 閱讀更多內容

NT$498 TWD

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at
... 閱讀更多內容
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Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

由 M.V. Milan ……

旁白者： Marcus Mulenga ……

完整版

28 分鐘

Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business …… 閱讀更多內容

NT$149 TWD 透過 Kobo Plus 免費享用

Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business
... 閱讀更多內容
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INKED

The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal

由 Jeb Blount ……

旁白者： Jeb Blount ……

完整版

7 小時 37 分鐘

Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal.Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation.Because today's buyers have more power than ever before—more information, more at stake, and more control …… 閱讀更多內容

NT$663 TWD

Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal.Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation.Because today's buyers have more power than ever before—more information, more at stake, and more control
... 閱讀更多內容
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How Not to Sell

Why You Can't Close the Deal and How to Fix It

由 Mike Wicks ……

旁白者： Josh Childs ……

系列 series The How Not to Succeed Series
完整版

4 小時 19 分鐘

This helpful resource will show you what you’re doing wrong with selling and how to fix it.You make the right calls all day, you deliver your pitches flawlessly, and you donate to every one of your potential client’s kid’s school fundraisers. But you still aren’t closing deals. What gives? Well, you’re clearly screwing something up, and it’s time you find out what it is.You aren’t anywhere near …… 閱讀更多內容

NT$696 TWD

This helpful resource will show you what you’re doing wrong with selling and how to fix it.You make the right calls all day, you deliver your pitches flawlessly, and you donate to every one of your potential client’s kid’s school fundraisers. But you still aren’t closing deals. What gives? Well, you’re clearly screwing something up, and it’s time you find out what it is.You aren’t anywhere near
... 閱讀更多內容
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Seven Stories Every Salesperson Must Tell

由 Mike Adams ……

旁白者： Mike Adams ……

完整版

6 小時 56 分鐘

'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you’ll create more new business than you thought possible.Sharing more than 50 stories from around …… 閱讀更多內容

NT$381 TWD 透過 Kobo Plus 免費享用

'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you’ll create more new business than you thought possible.Sharing more than 50 stories from around
... 閱讀更多內容
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Unlock Conversion Secrets and Maximize Sales

How to Turn Visitors into Paying Customers

由 Silas Mary ……

旁白者： Digital Voice Archie G ……

完整版

3 小時 18 分鐘

This audiobook is narrated by a digital voice.Unlock Conversion Secrets and Maximize Sales: How to Turn Visitors into Paying CustomersTraffic is worthless if it doesn’t convert. You don’t need more visitors—you need more buyers. The best businesses don’t just attract people; they turn them into loyal, paying customers.This book is your step-by-step guide to mastering conversion optimization, so …… 閱讀更多內容

NT$266 TWD 透過 Kobo Plus 免費享用

This audiobook is narrated by a digital voice.Unlock Conversion Secrets and Maximize Sales: How to Turn Visitors into Paying CustomersTraffic is worthless if it doesn’t convert. You don’t need more visitors—you need more buyers. The best businesses don’t just attract people; they turn them into loyal, paying customers.This book is your step-by-step guide to mastering conversion optimization, so
... 閱讀更多內容
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Запуски в лёгкости. Книга о том, как создавать инфопродукты и делать деньги на любых охватах

由 Оля Сабылинская, Оля Сабылинская ……

旁白者： Оля Сабылинская ……

系列 series Маркетинг для немаркетологов
完整版

5 小時 15 分鐘

Есть ли единая схема, которая позволяет делать многомиллионные запуски? Конечно, нет. Но есть проверенная стратегия создания и продаж инфопродуктов. Для блогов любого размера. С помощью этой стратегии Оля Сабылинская – пиарщик и один из основателей продюсерского центра с оборотом проектов более 1 миллиарда рублей – когда-то сделала запуск на 7,6 миллионов рублей в блоге с охватами 1124. А в своей …… 閱讀更多內容

NT$230 TWD 透過 Kobo Plus 免費享用

Есть ли единая схема, которая позволяет делать многомиллионные запуски? Конечно, нет. Но есть проверенная стратегия создания и продаж инфопродуктов. Для блогов любого размера. С помощью этой стратегии Оля Сабылинская – пиарщик и один из основателей продюсерского центра с оборотом проектов более 1 миллиарда рублей – когда-то сделала запуск на 7,6 миллионов рублей в блоге с охватами 1124. А в своей
... 閱讀更多內容
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Delightful Journeys: Mastering Service Design For Extraordinary Experiences

由 Aria Rose Russell ……

旁白者： Digital Voice Archie G ……

完整版

3 小時 41 分鐘

This audiobook is narrated by a digital voice.Delightful Journeys takes readers on an enlightening expedition into the world of service design, uncovering the secrets behind crafting outstanding experiences. Through captivating stories and practical insights, this book acts as a guide in honing the art of designing services that go above and beyond expectations. Filled with valuable techniques and …… 閱讀更多內容

NT$175 TWD 透過 Kobo Plus 免費享用

This audiobook is narrated by a digital voice.Delightful Journeys takes readers on an enlightening expedition into the world of service design, uncovering the secrets behind crafting outstanding experiences. Through captivating stories and practical insights, this book acts as a guide in honing the art of designing services that go above and beyond expectations. Filled with valuable techniques and
... 閱讀更多內容
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The Sandler Rules

Forty-Nine Timeless Selling Principles... and How to Apply Them

由 David Mattson ……

旁白者： Sean Pratt ……

完整版

4 小時 44 分鐘

The definitive resource for effective sales leadership, based on the proven principles of the Sandler Selling System.Here's a mystery. We have a common language and a common process for every single department in the organization . . . except sales. Everyone in accounting talks the same language. In marketing, there's a very analytical process by which team members agree to measure the results. In …… 閱讀更多內容

NT$828 TWD

The definitive resource for effective sales leadership, based on the proven principles of the Sandler Selling System.Here's a mystery. We have a common language and a common process for every single department in the organization . . . except sales. Everyone in accounting talks the same language. In marketing, there's a very analytical process by which team members agree to measure the results. In
... 閱讀更多內容
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Virtual Selling

How to Build Relationships, Differentiate, and Win Sales Remotely

由 Mike Schultz, Dave Shaby, Andy Springer ……

旁白者： Andy Springer ……

完整版

5 小時 43 分鐘

“Virtual Selling more than fulfills my high expectations. It is research-based, sound, practical, and nuanced. Another example of why the team at RAIN Group are the leading thinkers in the world of sales strategy and training.” —Charles H. Green, Author, The Trusted AdvisorFrom bestselling authors of Rainmaking Conversations and Insight Selling.You can’t sell the same way you did pre-2020. If you …… 閱讀更多內容

NT$298 TWD 透過 Kobo Plus 免費享用

“Virtual Selling more than fulfills my high expectations. It is research-based, sound, practical, and nuanced. Another example of why the team at RAIN Group are the leading thinkers in the world of sales strategy and training.” —Charles H. Green, Author, The Trusted AdvisorFrom bestselling authors of Rainmaking Conversations and Insight Selling.You can’t sell the same way you did pre-2020. If you
... 閱讀更多內容
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Novas Estratégias de Vendas

A Venda Focada no Vendedor

由 Edmundo Vieira Cortez ……

旁白者： Camilo Brunelli ……

完整版

2 小時 4 分鐘

Escrito em linguagem coloquial, sob a forma de um diálogo entre o autor e seu sobrinho que deseja ser seu vendedor, Novas Estratégias de Vendas - A Venda Focada no Vendedor é um livro essencial para quem pretende ter sucesso nessa atividade. Com um texto leve e envolvente, o professor e consultor Edmundo Bieira Cortez indica os caminhos que devem ser trilhados para ser um verdadeiro profissional …… 閱讀更多內容

NT$215 TWD

Escrito em linguagem coloquial, sob a forma de um diálogo entre o autor e seu sobrinho que deseja ser seu vendedor, Novas Estratégias de Vendas - A Venda Focada no Vendedor é um livro essencial para quem pretende ter sucesso nessa atividade. Com um texto leve e envolvente, o professor e consultor Edmundo Bieira Cortez indica os caminhos que devem ser trilhados para ser um verdadeiro profissional
... 閱讀更多內容
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Sell Without Social Proof Or Fame

Quiet Authority As Your Sales Engine

由 Ahmed Musa ……

旁白者： Digital Voice Archie G ……

完整版

4 小時 3 分鐘

This audiobook is narrated by a digital voice.No followers? No testimonials? No problem.Sell Without Social Proof Or Fame is your unfair advantage in a world chasing likes, clout, and fake authority. It shows you how to sell with quiet confidence, real value, and the kind of clarity that makes buyers trust you instantly—even if they’ve never heard your name before.This isn’t about tricking anyone. …… 閱讀更多內容

NT$266 TWD 透過 Kobo Plus 免費享用

This audiobook is narrated by a digital voice.No followers? No testimonials? No problem.Sell Without Social Proof Or Fame is your unfair advantage in a world chasing likes, clout, and fake authority. It shows you how to sell with quiet confidence, real value, and the kind of clarity that makes buyers trust you instantly—even if they’ve never heard your name before.This isn’t about tricking anyone.
... 閱讀更多內容
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Marketing On The Move: Mastering Agile Strategies To Ace Industry's Rapid Transitions

由 Rochelle Davenport ……

旁白者： Digital Voice Marcus G ……

完整版

6 小時 53 分鐘

This audiobook is narrated by a digital voice.With the constant changes and transitions happening in the industry, it has become essential to develop agile marketing strategies. By delving into agile methodologies, this book provides practical tips and techniques to navigate through rapid shifts in the market. Readers will learn how to stay ahead of the competition by staying adaptable and …… 閱讀更多內容

NT$132 TWD 透過 Kobo Plus 免費享用

This audiobook is narrated by a digital voice.With the constant changes and transitions happening in the industry, it has become essential to develop agile marketing strategies. By delving into agile methodologies, this book provides practical tips and techniques to navigate through rapid shifts in the market. Readers will learn how to stay ahead of the competition by staying adaptable and
... 閱讀更多內容
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25 Sales Secrets Of Highly Successful Salespeople

由 Stephan Schiffman ……

旁白者： Stephan Schiffman ……

濃縮版

3 小時 54 分鐘

LEARN THE SALES SECRETS THAT GET RESULTS!25 Years Secrets of Highly Successful Salespeople is a must-listen for all salespeople. Stephan Schiffman, America's Number One Corporate Sales Strategist and President of D.E.I. Management Group, an international sales training and consulting firm, shares with you the 25 traits that will distinguish you as a high efficiency salesperson.Steve's pragmatic …… 閱讀更多內容

NT$629 TWD

LEARN THE SALES SECRETS THAT GET RESULTS!25 Years Secrets of Highly Successful Salespeople is a must-listen for all salespeople. Stephan Schiffman, America's Number One Corporate Sales Strategist and President of D.E.I. Management Group, an international sales training and consulting firm, shares with you the 25 traits that will distinguish you as a high efficiency salesperson.Steve's pragmatic
... 閱讀更多內容
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30 Practical Lessons in Advertising and Selling

Timeless Lessons for Copywriting, Marketing, Advertising, Merchandising & Sales People

由 Billy Champion, Guy Richard Hubbart ……

旁白者： Billy Champion ……

完整版

3 小時 28 分鐘

Nike, a Billion Dollar Marketing Powerhouse, uses one of the ideas contained in these 30 Lessons, gained from Practical Adverting and Selling experience;an idea which can be used to successfully market everyday commodities like shoes, watches, clothing, food, pianos etcThe wisdom in these ‘no-fluff added’ practical lessons, in Advertising and Selling, can easily be listened to during your commutes …… 閱讀更多內容

NT$630 TWD

Nike, a Billion Dollar Marketing Powerhouse, uses one of the ideas contained in these 30 Lessons, gained from Practical Adverting and Selling experience;an idea which can be used to successfully market everyday commodities like shoes, watches, clothing, food, pianos etcThe wisdom in these ‘no-fluff added’ practical lessons, in Advertising and Selling, can easily be listened to during your commutes
... 閱讀更多內容

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