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  • 瘋潮行銷：華頓商學院最熱門的一堂行銷課！6大關鍵感染力，瞬間引爆大流行【暢銷新裝版】

    Contagious: Why Things Catch On

    由 約拿‧博格, Jonah Berger ……
    譯者: 陳玉娥 ……
    系列 series BIG
    華頓商學院最熱門的行銷課葛拉威爾《引爆趨勢》實踐篇《紐約時報》、亞馬遜書店暢銷榜TOP 1重要的不是意見領袖，而是訊息本身。不用砸大錢、不用特別有創意，只要方法正確，平凡事物也能引發大流行！6大感染力法則STEPPS，顛覆你對行銷與流行的所有想像！為什麼有些東西能爆紅，有些卻沒沒無聞？為什麼某些內容能在網路瘋傳？為什麼有些產品、理念或行為就是能贏得更多口碑？上述所有答案，你都可以在約拿‧博格教授的《瘋潮行銷》中得到解答。博格在華頓商學院開設的「感染力」（Contagious）課程，已成為近年最炙手可熱的行銷課程之一，廣受學生、企業經理... …… 閱讀更多內容

    NT$266 TWD

  • 這樣賣，我獲金氏世界紀錄【暢銷新版】：世界最偉大銷售員喬．吉拉德的13個成功心法

    Joe Girard’s 13 Essential Rules of Selling:How to Be a Top Achiever and Lead a Great Life

    由 喬．吉拉德 Joe Girard, 東尼．吉布斯 Tony Gibbs ……
    譯者: 何玉方 ……
    連續12年金氏世界紀錄「世界最頂尖的銷售員」15年銷售生涯，總共賣出13,001輛車！他是如何做到的？★全美百萬暢銷書，獻給所有銷售員的傳奇經典★世上最該學會銷售的東西，不是產品，而是「你自己」。～喬．吉拉德一天賣出18輛車，面臨石油危機仍一年賣出1,425輛車！這就是喬．吉拉德的過人業務功力。從小住在底特律的他，童年相當坎坷，九歲就上街頭擦鞋維生，曾當過送報生、洗碗工、搬運工，換了40多個工作，歷經破產，直到35歲左右才在汽車銷售闖出一片天。雖然有個家暴的父親，所幸母親的慈愛與成長過程的街頭智慧，成為他日後成功的底氣，誠如他所說的：「那些人想買的其實不是產品，而是自己所喜歡和信任、也能幫助自己解決問題的人，他們真正要買的不是擦得光亮的鞋，而是喬．吉拉德這個人和我的服務。」在本書中，你學到的不只... …… 閱讀更多內容

    NT$322 TWD

  • 客戶中心策略：經營最重要的是盯住客戶、掌握客戶、讓客戶願意一再買單

    企業の「成長の壁」を突破する改革 顧客起点の経営

    由 西口一希 ……
    譯者: 方瑜 ……
    彼得‧杜拉克：「企業存在的目的在於『創造客戶』。」誰是你的顧客？購買的理由是什麼？變心的客戶為何離開？潛在客戶、新客戶如何爭取？如何從潛在忠實化客戶身上，賺更多？由日本行銷策略顧問第一把交椅，獨創三大架構：「客戶中心的經營結構」×「客戶策略」×「客戶動力學」，告訴你讓P&G、樂敦、歐舒丹業績成長的祕密。＊ 理解客戶才能持續獲利企業想持續壯大，不是靠數位轉型，也並非讀懂財報數字，而是回歸基本功：理解客戶。客戶不是數字，我們也無法直接操控，只有掌握、同理客戶的心理、多樣性、變化，才能為客戶提供最大化價值。＊ 轉型為客戶中心經營管理以客戶觀點而非企業視角決策。順著三架構思維，以表單視覺化管理、驗證、調整，能讓公司跨部門產生共通語言，讓所有決策都貫徹：客戶中心，就能避免繞遠路、亂繞路，準確決策。＊ 客戶非鐵板一塊，如何分眾行銷？... …… 閱讀更多內容

    NT$315 TWD

  • 遠距成交女王銷售勝經：打破框架、不停成交的線上線下實戰攻略

    由 黃明楓 ……
    《商周》封面報導超級業務黃明楓第一本銷售心法全公開★憑數位工具管理與經營客戶，年度保費成長15倍★★業績超過3億、三級警戒後成交件數增長262%★★開直播辦見面會，大破地域限制，成功收穫中南部客群★過去，業務員要想方設法跨進客戶家門；現在，你必須靈活運用數位工具，走進客戶心門，才能持續強大！只要會FB、IG、LINE，人人都學得會，實戰步驟╳案例技巧、線上╳線下高效雙軌並進遠距成交女王──黃明楓一次公開最好學卻最難掌握的全通路整合銷售法則！【誰需要這本書？】☑ 想提高成交效率的保險業務員☑ 努力將全通路整合銷售SOP化的各界業務員☑ 試圖將線上銷售納入績效考核的管理者【重新定義銷售】☑ 品牌＞產品、公司→經營個人品牌的優勢☑ 生產力公式→增... …… 閱讀更多內容

    NT$266 TWD

  • Marketing Made Simple

    A Step-by-Step StoryBrand Guide for Any Business

    由 Donald Miller, Dr. J.J. Peterson ……
    系列 series Made Simple Series
    This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone …… 閱讀更多內容

    NT$507 TWD

  • Go Pro

    7 Steps to Becoming a Network Marketing Professional

    由 Eric Worre ……
    Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a …… 閱讀更多內容

    NT$296 TWD

  • Why You Need To Start Network Marketing

    How To Remove Risk And Have A Better Life

    由 Keith Schreiter ……
    Network marketing makes a lot more sense when we know the facts. Discover the real reason why people around the world are adding network marketing to their lives.In this book you will learn:* Why network marketing is a natural thing for us to do.* How to present network marketing so that prospects "get it."* The real power behind our business.* Why jobs are nice, but risky ... and what we can do …… 閱讀更多內容

    免費

  • Choose

    The Single Most Important Decision Before Starting Your Business

    由 Ryan Levesque ……
    What type of business should you start?For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question.One of the biggest reasons why so many new businesses fail is because in the quest to decide what …… 閱讀更多內容

    NT$330 TWD

  • #AskGaryVee

    One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

    由 Gary Vaynerchuk ……
    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be …… 閱讀更多內容

    NT$609 TWD

  • YouTube: The Top 100 Best Ways To Market & Make Money With YouTube

    由 Ace McCloud ……
    Are you tired of being a YouTube amateur? Do you wish you could make some real money with YouTube like everyone else is?Whether you want to (1) know how to use YouTube like a pro, (2) attract more fans and customers, or (3) market effectively and make money, then this is the book for you!Are your sales slumping? Is your customer base too small?Discover some of the w... …… 閱讀更多內容

    NT$125 TWD

  • Quantum Marketing

    Mastering the New Marketing Mindset for Tomorrow's Consumers

    由 Raja Rajamannar ……
    Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in …… 閱讀更多內容

    NT$609 TWD

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    由 Al Ries, Laura Ries ……

    NT$420 TWD

  • Hooks! The Invisible Sales Superpower

    Create Network Marketing Prospects Who Want to Know More

    由 Keith Schreiter, Tom "Big Al" Schreiter ……
    We talk. Our prospects have a choice.Continue thinking about their interesting lives, orStop what they are thinking, and listen to someone they don’t care about.Ouch.We can’t succeed if no one listens to our message.But how do we get prospects to pay attention to us? With hooks—strong openings that capture their curiosity.What kinds of hooks can we learn?Curiosity hooks.Magic phrases.Humor hook... …… 閱讀更多內容

    NT$165 TWD

  • The Linkedin Playbook

    由 Adam Houlahan ……
    With 800 million users worldwide, LinkedIn is a powerhouse platform for businesses wanting to build an effective pipeline of leads, clients, and sales. Standing out from the rest of the LinkedIn crowd is a must – and one of the best ways of doing this is to have a truly exceptional profile.The LinkedIn Playbook is the step-by-step guide to planning, optimising and leveraging your LinkedIn profile. …… 閱讀更多內容

    NT$109 TWD

  • How to Make People Fall In Love with Your Brand

    由 Caroline Doughty ……
    The question is no longer IF you have a personal brand, but are you going to build it or let the marketplace manage it for you. For entrepreneurs, it is the first and most important connection between you and your target audience.Here are 5 steps you can take to create an amazing personal image online.Understand that you have a unique selling point.There never has, and never will be anyone just …… 閱讀更多內容

    免費

  • Passive Income Assignment: Work From Home: How To Make Money Online With My Favourite Passive Income Streams (Home Based Business)

    由 Jon Webber ……
    Free Bonus Inside!A Proven, Step-By-Step System To Take Control Of Your Finances And Achieving Everything You've Ever Wanted!Plus FREE Passive income guide that will teach you exactly how to start making money today!My name is Jon Webber and I'm about to reveal to you my proven, step-by-step system that will help you take control of your finances which will let you achieve everything you've ever …… 閱讀更多內容

    免費

  • 电子书工厂

    通过编写和出版电子书创造收入来源的策略、思路和操作指南

    由 Stefano Calicchio ……
    如何将电子书的想法变成收入来源？如何才能成功进入电子书市场？能够通过数字出版获得稳定收入的作者都采取了哪些策略？本指南旨在为那些想写和出版一本成功的电子书但又不知道从哪里开始的人提供策略、思路和操作指导。在里面你会发现如何通过你的数字出版物创造收入。但是，加入到能在电子书市场上夸耀自己的出版物的作者行列，也能让你获得新的、令人兴奋的职业前景。在这本实用手册中，你会发现如何通过编写电子书来产生稳定的收入来源。读者在手把手的陪伴下，进行了一次内容丰富的旅程，了解了行业的概况。从电子书设计到市场研究，从出版发行到营销策略。都是用简单、本质、直接的语言。不要再浪费时间去了解哪些策略真正有效，现在就去发现如何利用你的时间和经验，这本指南可以为你提供你正在寻找的快速和必要的方法。 …… 閱讀更多內容

    NT$62 TWD 透過 Kobo Plus 免費享用

  • 10 Things You Absolutely Must Know Before Joining A MLM or Home Based Business Company

    由 Kim Thompson-Pinder ……
    Everyone knows that in today's economy that one of the wisest decisions you can make is to have your own MLM business and nothing is better than having one that is ready to go.BUT WAIT…Which one do you choose? Can you choose the wrong Network Marketing company and end up having it cost you money?YES YOU CAN.In fact for 12 years I went from company to company hoping to find the right one and …… 閱讀更多內容

    免費

  • Leadership Skills in Network Marketing

    由 Wolfgang Riebe ……
    DO YOU HAVE WHAT IT TAKES TO BE A SUCCESSFUL NETWORK MARKETER?MLM TIPS & SKILLS TO BUILD YOUR DOWNLINENetwork marketing can be one of the most rewarding and lucrative careers in the world, as proven by thousands of people. However, there is much more to running a successful MLM business than simply recruiting a downline!Why Do So Few People Achieve Massive Success in Network Marketing?Simple! It's …… 閱讀更多內容

    NT$219 TWD 透過 Kobo Plus 免費享用

  • SKYSCRAPER TECHNIQUE

    由 eduardo varela ……
    SKYSCRAPER TECNIQUE explica una técnica de 3 pasos donde expone el metodo para generar trafico web cualidicado de manera gratuita dando como resultado nuevos sucriptores y ventas. …… 閱讀更多內容

    免費

  • Aesthetic Intelligence

    How to Boost It and Use It in Business and Beyond

    由 Pauline Brown ……
    Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies …… 閱讀更多內容

    NT$609 TWD

  • Platform: Get Noticed in a Noisy World

    Get Noticed in a Noisy World

    由 Michael Hyatt ……
    Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the …… 閱讀更多內容

    NT$507 TWD 透過 Kobo Plus 免費享用

  • Design Tips For Writers

    Authors Unite Book Series, #4

    由 Tyler Wagner ……
    系列 第 4 冊 - Authors Unite Book Series
    Want to get better at designing your book cover and interior? Want to get better at finding a good designer so your book looks awesome?!Read this book and all of your books will look nice. …… 閱讀更多內容

    免費

  • POP!

    Create the Perfect Pitch, Title, and Tagline for Anything

    由 Sam Horn ……
    Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! …… 閱讀更多內容

    NT$174 TWD