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統計學 電子書

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  • May Contain Lies

    How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

    Alex Edmans ……
    'Alex Edmans is such a crisp, sharp salutary voice – and a great guide to the bullsh*t of the modern world' Rory Stewart'A powerful and punchy explanation of why misinformation is a problem that affects us all**' Gillian Tett, Financial Times**A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think …… 閱讀更多內容

    NT$432 TWD

  • Misbehaving

    The Making of Behavioral Economics

    Richard H. Thaler ……
    **Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and …… 閱讀更多內容

    NT$431 TWD

  • Predictably Irrational, Revised and Expanded Edition

    The Hidden Forces That Shape Our Decisions

    Dan Ariely ……
    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics …… 閱讀更多內容

    NT$423 TWD

  • Statistics for the Rest of Us

    Albert Rutherford ……
    Are you intimidated by statistics? Do you struggle to make sense of the numbers and data that are so prevalent in today's world?If so, you're not alone. Statistics can be a challenging and complex subject, but with the right guidance, you can learn the basics and understand the world through data – without the calculations. That's why I've created Statistics for the Rest of Us, the ultimate guide …… 閱讀更多內容

    NT$158 TWD

  • The Art of Statistical Thinking

    Not knowing statistics can lead to a loss of money, time, and accurate information.What am I looking at? What do these numbers mean? Why? These are frequent thoughts of those who don't know much about statistics."I'm not a number's person" is not a good excuse to avoid learning the basics of this essential skill. Are you a person who earns money? Do you shop at the supermarket? Do you vote? Do you …… 閱讀更多內容

    NT$158 TWD

  • Risk Savvy

    How to Make Good Decisions

    Gerd Gigerenzer ……
    An eye-opening look at the ways we misjudge risk every day and a guide to making better decisions with our money, health, and personal livesIn the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and …… 閱讀更多內容

    NT$350 TWD

  • Something Doesn’t Add Up

    Surviving Statistics in a Number-Mad World

    Paul Goodwin ……
    Some people fear and mistrust numbers. Others want to use them for everything. After a long career as a statistician, Paul Goodwin has learned the hard way that the ones who want to use them for everything are a very good reason for the rest of us to fear and mistrust them. Something Doesn't Add Up is a fieldguide to the numbers that rule our world, even though they don't make sense.Wry, witty and …… 閱讀更多內容

    NT$333 TWD

  • This Idea Must Die

    Scientific Theories That Are Blocking Progress

    John Brockman ……
    系列 第 17 冊 - Edge Question Series
    The bestselling editor of This Explains Everything brings together 175 of the world’s most brilliant minds to tackle Edge.org’s 2014 question: What scientific idea has become a relic blocking human progress?Each year, John Brockman, publisher of Edge.org—”The world’s smartest website” (The Guardian)—challenges some of the world’s greatest scientists, artists, and philosophers to answer a …… 閱讀更多內容

    NT$423 TWD

  • The Bestseller Code

    What if an algorithm could predict which manuscripts would become mega-bestsellers?Girl on the Train. Fifty Shades. The Goldfinch. Why do some books capture the whole world's attention? What secret DNA do they share? In The Bestseller Code, Archer and Jockers boldly claim that blockbuster hits are highly predictable, and they have created the algorithm to prove it. Using cutting-edge text mining …… 閱讀更多內容

    NT$373 TWD

  • Bayes’ Theorem and Bayesian Statistics

    Getting Started With Statistics

    Lee Baker ……
    系列 series Getting Started With Statistics
    **Bayes' Theorem and Bayesian Statistics: Your Gateway to Understanding**Dive into the fascinating world of Bayesian statistics with "Bayes' Theorem and Bayesian Statistics," the essential beginner's guide in the acclaimed "Getting Started With Statistics" series.**Why You Need This Book:**- **Demystify Bayesian Statistics:** Learn Bayes' Theorem in plain English, free from intimidating …… 閱讀更多內容

    NT$63 TWD 透過 Kobo Plus 免費享用

  • Psicología Social

    A Different Mind, #1

    Gerard Roussel ……
    系列 第 1 冊 - A Different Mind
    ¿Alguna vez te has preguntado cómo las masas pueden ser influenciadas o cómo los líderes pueden dirigir a grandes grupos de personas con tal precisión? ¿Te intriga descubrir cómo los medios de comunicación moldean nuestras opiniones o cómo la publicidad puede manipular nuestras decisiones de compra? Si es así, te invito a sumergirte en las fascinantes páginas de mi nuevo libro, "Psicología Social" …… 閱讀更多內容

    NT$63 TWD 透過 Kobo Plus 免費享用

  • Consumer Psychology

    Best Version, #1

    Angel Ruiz ……
    系列 第 1 冊 - Best Version
    Have you ever wondered why you end up buying things you didn't plan on? Or why you feel an irresistible attraction to certain brands and products? "Consumer Psychology" is a deep and fascinating journey into the mysteries of the mind when it comes to buying, revealing how and why we make consumer decisions that, many times, we ourselves don't fully understand. This book not only gives you an …… 閱讀更多內容

    NT$63 TWD 透過 Kobo Plus 免費享用

  • Veganomics

    The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom

    Cooney, Nick ……
    Flip through a magazine, turn on the TV, or browse around online, and it quickly becomes clear: vegetarian eating is on the rise. But just who are vegetarians? How do they make the transition? And what really drives them to take the meat off their plates? Vegetarians differ from omnivores not just in their eating habits but also in their psychology, personalities, friendship choices, even their …… 閱讀更多內容

    NT$315 TWD

  • Statistical Misconceptions

    Schuyler W. Huck ……
    Brief and inexpensive, this engaging book helps readers identify and then discard 52 misconceptions about data and statistical summaries. The focus is on major concepts contained in typical undergraduate and graduate courses in statistics, research methods, or quantitative analysis. Fun interactive Internet exercises that further promote undoing the misconceptions are found on the book's website …… 閱讀更多內容

    NT$2,090 TWD

  • Improving Surveys with Paradata

    Analytic Uses of Process Information

    編輯者: Frauke Kreuter ……
    系列 第 581 冊 - Wiley Series in Survey Methodology
    Explore the practices and cutting-edge research on the new and exciting topic of paradataParadata are measurements related to the process of collecting survey data.Improving Surveys with Paradata: Analytic Uses of Process Information is the most accessible and comprehensive contribution to this up-and-coming area in survey methodology.Featuring contributions from leading experts in the field, …… 閱讀更多內容

    NT$2,220 TWD

  • Finish Your Dissertation, Don't Let It Finish You!

    An all-inclusive, practical guide to help you design, conduct, and finish your academic dissertation—with minimal dramaSharing the secrets for successfully navigating through the dissertation and thesis process while maintaining your sanity, Finish Your Dissertation, Don't Let It Finish You! presents comprehensive coverage of the entire dissertation process, from selecting a committee and choosing …… 閱讀更多內容

    NT$811 TWD

  • Discovering Statistics Using R and RStudio

    Andy Field ……
    Taking you on a voyage of discovery through R and RStudio, this completely updated second edition combines real-world examples and humour with a hands-on ′how to′ approach that brings statistics and programming to life.In his characteristic irreverent and engaging style, Andy Field takes a fun and flexible yet rigorous approach to doing statistics in a book that:Builds statistical understanding at …… 閱讀更多內容

    NT$2,260 TWD

  • Psychology Statistics For Dummies

    The introduction to statistics that psychology students can't afford to be withoutUnderstanding statistics is a requirement for obtaining and making the most of a degree in psychology, a fact of life that often takes first year psychology students by surprise. Filled with jargon-free explanations and real-life examples, Psychology Statistics For Dummies makes the often-confusing world of …… 閱讀更多內容

    NT$549 TWD

  • Research Methods for Everyday Life

    Blending Qualitative and Quantitative Approaches

    系列 第 32 冊 - Research Methods for the Social Sciences
    This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and …… 閱讀更多內容

    NT$2,267 TWD

  • Hypothesis Testing

    Getting Started With Statistics

    Lee Baker ……
    系列 series Getting Started With Statistics
    If you have a degree in statistics, you probably know how to choose the correct statistical hypothesis test and you might not learn anything from this book. Then again, you just might…Kristen Kehrer, who has a Master's degree in statistics, said:"Lee Baker has developed a wonderful visual aid which, frankly, I wish I had when I was first learning about all the different types of test statistics" …… 閱讀更多內容

    NT$63 TWD

  • Archival and Secondary Data

    系列 series The SAGE Quantitative Research Kit
    Data archives provide rich and expansive sources of information for researchers. This book highlights the utility of secondary data analyses whilst showing you how to select the right datasets for your study, and in turn get the most out of your research.Topics include:· Generating your research question· Selecting appropriate datasets and variables· Examining univariate, bivariate and …… 閱讀更多內容

    NT$1,933 TWD

  • An Introduction to Statistical Concepts

    The new edition of An Introduction to Statistical Concepts is designed to help students really understand statistical concepts, the situations in which they can be used, and how to apply them to data.Hahs-Vaughn and Lomax discuss the most popular, along with many of the lesser-known, procedures and models, whilst also exploring nonparametric procedures used when standard assumptions are violated. …… 閱讀更多內容

    NT$5,639 TWD

  • Structural Equation Modeling With AMOS

    Basic Concepts, Applications, and Programming, Third Edition

    Barbara M. Byrne ……
    系列 series Multivariate Applications Series
    This bestselling text provides a practical guide to structural equation modeling (SEM) using the Amos Graphical approach. Using clear, everyday language, the text is ideal for those with little to no exposure to either SEM or Amos. The author reviews SEM applications based on actual data taken from her own research. Each chapter "walks" readers through the steps involved (specification, estimation …… 閱讀更多內容

    NT$2,819 TWD

  • Rasch Model for Language Testing

    Advances of PROMS and RASCH_GZ with Use Cases

    Quan Zhang ……
    This book focuses on the crucial theme of modern test development and analysis, specifically focusing on bridging the gap between theoretical frameworks and practical applications. This resource offers a practical and detailed exploration of psychometric principles, encompassing both classical test theory (CTT)-based item analysis and item response theory (IRT), specifically focusing on the one …… 閱讀更多內容

    NT$2,454 TWD