In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence...

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.The most distinctive ...

How can we sell more, to more people, and for more money?The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and com...

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a typical day of decision-making, from tri...

**'This book will make you better at your job' – Jonah Berger, bestselling author of ContagiousDiscover the psychological biases that shape every buying decision – and how to use them in business.**Every day we make hundreds of choices, many of them commercial.What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, but psychologists have shown that subtle changes in t...