Axiom Award Gold Medalist for SalesFrom a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what’s really at stake in any business negotiation and ensures you get your half—so you can focus on growing the pie.Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if t...

From a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what’s really at stake in any negotiation and ensures you get your half—so you can focus on growing the pie.Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a ne...

Clearly written and backed by rigorous research, Lifecycle Investing presents a simple but radical idea that will shake up how we think about retirement investing.Diversification provides a well-known way of getting something close to a free lunch: by spreading money across different kinds of investments, investors can earn the same return with lower risk (or a much higher return for the same amount of risk). This strategy, introduced nearly fifty years ag...

In finance, as in life, there's no such thing as a free lunch—unless you're well diversified. The push toward diversification inspires many investors to buy index funds, which is a smart move. But most people have missed the chance to diversify over their investing lifecycle.Now, for the first time, Ian Ayres and Barry Nalebuff—two of the most innovative thinkers in business, law, and economics—present investors with a set of tools that will allow us to diversify our portfolios ove...

Business is like war: The best combatant wins while the worst loses, right? Not necessarily. Companies can succeed spectacularly without destroying others. And they can lose miserably after competing well. Exceptional businesses win by actively shaping the game they're playing, not playing the game they find. The Right Game shows you how to do this—by altering who's competing, what value each player brings to the table, and which rules and tactics players use. Since 1922, Harv...

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.Seth Goldman and Barry Nalebuff began Hon...

“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven LevittGame theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse arr...

The international bestseller—don't compete without it!A major bestseller in Japan, Financial Times Top Ten book of the year, Book-of-the-Month Club bestseller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneauvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy making and then shows ho...

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.Intel, ...

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach -- a doer's approach developed over a decade at MIT and internationally in workshops, classes, and ...

From writer and political analyst Jared Yates Sexton comes an eye-opening journey through American history that unearths and debunks the myths we've always told ourselves.Recent years have brought a reckoning in America. As rampant political corruption, stark inequality, and violent bigotry have come to the fore, many have faced two vital questions: How did we get here? And how do we move forward?An honest look at the past—and how it’s been covered up—is th...

If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do?Over a decade ago the bestselling business fable Who Moved My Cheese? offered its answer to this question: accept that change is inevitable and beyond your control, don't waste your time wondering why things are the way they are, keep your head down, and start looking for the cheese.But success in the areas of innovation, entrepreneurship, creativity, leadership, and busines...