Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry.This third edition provides major updates:Cutting-edge social media strategies: Dominate Ti...

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music.Presented in a conversa...

Are you tired of living paycheck-to-paycheck, being broke and in debt, and watching everyone else become independently wealthy? Well, you’ve come to the right place. Most musicians will admit they know little about personal finance.In Personal Finance for Musicians, music industry and finance experts Bobby Borg and Britt Hatsey coach you on how to:Make and save moneyIncrease your credit scoreProtect yourself from identity theftGet out of debtUnderstand investment app...

Unleash your music career and conquer the dynamic new music industry! In a high-tech world overflowing with ever-changing information, don't let the business side of music be your downfall. Business Basics for Musicians is the ultimate layperson's handbook to mastering the industry. The third edition provides:Cutting-edge insights into AI, NFTs, and the limitless potential of the metaverseComprehensive knowledge on traditional and emerging music roy...

Music industry students: ready to nail your next internship interview, craft a standout resume, and turn that internship into a full-time gig? Look no further!This book is a practical, no-nonsense guide to mastering every step of the music industry internship journey. Industry insider Bobby Borg teaches students how to:- Prepare like a pro for the internship search- Apply with confidence and land a dream position- Navigate office dynamics and ...

Musicians and students of the new music industry: Want the lowdown on making great music, promoting it, and protecting it—all while earning the royalties you deserve? Introduction to Music Publishing for Musicians, Second Edition is the essential guide, written by two seasoned musicians and industry pros.In this new edition, you’ll discover:New AI tools and how to use themNew Spotify (and other DSP) royalty ratesUpdated strategies for pitching, placing and monetizi...

In order to achieve success in today's music industry, artists must first do a great deal of work on their own. Learning the required skills can take years of real-life experience, and hiring personal coaches, studio professionals, and consultants can be costly. But now, for the first time, there's an invaluable resource to help you meet these challenges.Five Star Music Makeover is an engaging all-in-one guide designed specifically for aspiring artists. Written by five exp...

At a time when artists are independently releasing their own music and acting as their own self-publishers, there has never been a greater need for a simple and easy-to-read introduction to the business and creative aspects of music publishing for musicians.Written by two musicians and industry pros with decades of experience, Introduction to Music Publishing For Musicians is organized into seven clearly written sections that will help musicians save time and avoid getting ...

Leveraging New Technology and Online Platforms to Reach Your True Fans, Make Money Online, and Earn Extra Income as a MusicianHow should I sell my music? Where can I distribute my recordings? How else can I make money as a musician? How can I find my true fans? Should I teach online? Should I write books? What platforms and websites in web 3.0 should a musician know about?Do you want to know…How you can access your music, your musical experien...

Music supervision, or matching music to TV, live events, film, video games, ring tones, and a host of other media, is one of the fastest-growing careers in the music industry. This book guides you through real-world scenarios and legal landmines, explores sound design, and profiles key players.

Use this book as a guide to finding your way through the maze of the world of music licensing. We’ll detail how we got into this business and how to think about your music career, and give you practical tips on finding success. Each section is arranged to build your knowledge base as you move though the chapters, so it’s best to read through once, then feel free to skip through different sections.

The digital revolution has been televised. It is now widely accepted that digital distribution will become the preferred method of consuming music for the majority of people worldwide. The avenues of choice and consumption make it too appealing for music fans to ignore. Millions of music fans have already jumped in head-first with iPods, internet radio, file trading, online music videos and streaming from personalized community pages and websites. While the makeup of this digital landscape...