Staff design is a combination of team leadership and in-the-pixels design work, all without managing direct reports. This handbook will guide you to success—whether you’re already navigating a staff design role, or you’re deciding if you should embark on the journey. You’ll learn to build influence with soft power, improve your communication, and impact strategy at scale.Who Should Read This BookThis book was written for UX practitioners who are considering the staff desi...

As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch has more than 25 years of experience in the software industry—years spent in training, adoptio...

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” pro...

The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?

Practical Guidance and Inspiration for Launching, Sustaining, or Improving Any Agile Enterprise Transformation InitiativeAs long-time competitive advantages disappear, astute executives and change agents know they must achieve true agile transformation. In Unlocking Agility, Jorgen Hesselberg reveals what works, what doesn’t, and how to overcome the daunting obstacles.Distilling 10+ years of experience leading agile transformation in the en...

They cheated…Have you ever thought about why no gives a s**t about your business or why you keep losing business to your competitors? Hmm, well imagine going to buy your product. Would you buy it? Does it even stand out? Yeah, probably not, which is why you've come here.If your customers don't remember you, they will simply go to another business....So how do you stop that from happening and instead have tons of hot customers?The Future is Branding!

Reimagine the Role of L&D in the Modern WorkplaceHow can we possibly keep up? This question is front and center in today’s workplace thanks to the downright ridiculous pace of change. There’s a never-ending stream of new processes, regulations, products, and technologies with which employees must contend. And in the middle of everything—between executives, stakeholders, managers, IT, subject matter experts, legal, and employees—sits L&D, charged with making sure pe...

Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplaceRapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today’s virtual marketplace—or risk quickly becoming ...

Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.Who Should Read This Book?This book is...

In Book 5 of the Prompt Power series, Rorschach Tse explores the powerful intersection of data analysis and AI-driven decision-making. This book delves into how you can use ChatGPT to analyze data, summarize complex reports, generate visualizations, and ultimately make smarter, more informed decisions.Learn how to craft precise prompts for extracting insights from raw data, making data-driven decisions, and evaluat...

"Agency or DIY Digital Marketing for Home Improvement Pros" serves as an essential guide for home improvement business owners navigating the complex digital marketing landscape. This comprehensive book delves into the pivotal decision between leveraging the expertise of a digital marketing agency or embracing the hands-on approach of DIY digital marketing. It is designed to equip readers with practical insights and actionable strategies to enhance online visibility, engage customers, and s...

In the modern digital landscape, social media stands as a pivotal platform for businesses in the home improvement industry to connect with their target audience, showcase their work, and, ultimately, drive growth. However, navigating the complexities of various social media channels can be daunting, especially when the anticipated results—increased engagement, higher conversion rates, and a growing follower base—seem just out of reach. The challenges faced by home improvement businesses on...