“With this outstanding book, Dr. Phelps provides a masterclass on dental marketing. Employing compelling stories and convincing data, he reveals how powerful principles of Marketing and psychology can be converted into actionable steps for increased patient satisfaction, loyalty, and growth. There’s nothing else like it.” Robert Cialdini Author of worldwide best sellers, Influence and Pre-Suasiongrowth and vitality Marketing for most is considered more of a mystery instead of a science. Wh...

What motivates student staff members (SSMs) who work in self-access learning centers at universities in Japan? Pulling Back the Curtain in Self-Access: Stories of Student Staff Member Motivation by Christopher Phelps takes readers behind the scenes of these unique educational environments, exploring what drives students to take on roles that blend learning, teaching, and leadership.Drawing on narrative inquiry and framed through Self-Determination Theory, the book reveals ...

Radicals in America is a masterful history of controversial dissenters who pursued greater equality, freedom and democracy - and transformed the nation. Written with clarity and verve, Radicals in America shows how radical leftists, while often marginal or ostracized, could assume a catalytic role as effective organizers in mass movements, fostering the imagination of alternative futures. Beginning with the Second World War, Radicals in America extends all the way down to the present, maki...

“With this outstanding book, Dr. Phelps provides a masterclass on dental marketing. Employing compelling stories and convincing data, he reveals how powerful principles of marketing and psychology can be converted into actionable steps for increased patient satisfaction, loyalty, and growth. There’s nothing else like it.” Robert Cialdini Author of worldwide best sellers, Influence and Pre-Suasiongrowth and vitality Marketing for most is considered more of a mystery instead of a science. Wh...

In Marxism and America, an accomplished group of scholars reconsiders the relationship of the United States to the theoretical tradition derived from Karl Marx.In brand new essays that cover the period from the nineteenth century, when Marx wrote for American newspapers, to the present, when a millennial socialism has emerged inspired by the presidential campaigns of Bernie Sanders, the contributors take up topics ranging from memory of the Civil War to feminist debates ov...

The influence of intellectuals is not only greater than in previous eras but also takes a very different form from that envisioned by those like Machiavelli and others who have wanted to directly influence rulers. It has not been by shaping the opinions or directing the actions of the holders of power that modern intellectuals have most influenced the course of events, but by shaping public opinion in ways that affect the actions of power holders in democratic societies, whether or not tho...

′This book provides teachers in higher education with what they need - a compelling framework for improving student learning. It combines a comprehensive synthesis of the latest research on learning and teaching with practical strategies for implementing it in their classrooms′ - Professor Ken Bain, Author of What the Best College Teachers Do, Vice Provost for Instruction, Montclair State UniversityPraise for the First Edition:`For too long we have waited for a book that br...

Thomas Sowell's incisive critique of the intellectuals' destructive role in shaping ideas about race in America*Intellectuals and Race is a radical book in the original sense of one that goes to the root of the problem. The role of intellectuals in racial strife is explored in an international context that puts the American experience in a wholly new light.The views of individual intellectuals have spanned the spectrum, but the views of intellectuals as a w...

′Mike Lambert′s book is a useful source of information, helping to create and shape your research methods project. The book contains detailed chapters with easy to follow guidelines, tips and suggestions ensuring help at every step of the way from start to finish′Alexander Miesen, student, Amsterdam University of Applied SciencesIn this basic guide, step-by-step advice is presented in a clear way and chapters take the reader through the entire process, from ...

The Road to Serfdom, F. A. Hayek’s 1944 warning against the dangers of government control, continues to influence politics more than seventy years after it was turned down by three American publishers and finally published by the University of Chicago Press. A classic work in political philosophy, intellectual and cultural history, and economics, the definitive edition of The Road to Serfdom included this essay as its Introduction. Here, acclaimed Hayek biographer and gen...

In this classic talk delivered at the Poetry Center, New York, on February 16, 1970, Noam Chomsky articulates a clear, uncompromising vision of social change. Chomsky contrasts the classical liberal, libertarian socialist, state socialist, and state capitalist world views and then defends a libertarian socialist vision as "the proper and natural extension . . . of classical liberalism into the era of advanced industrial society."In his stirring conclusion Chomsky argues, "We have to...

Apply these eight learning principles for more effective teachingAs educators in the ever-evolving landscape of higher education, we are continuously challenged to keep our courses effective, engaging, relevant, and inclusive. The updated and expanded second edition of How Learning Works can help! It incorporates the latest research, provides a wider range of strategies, and adds a new principle to your toolkit.Readers will find eight essential lea...