Promotions can give your company a short-term boost in sales or a long-term path for revenue growth. Each of these promotion and advertising ideas includes a description of the markets in which it works best, a step-by-step outline for executing it, and dozens of helpful do's and don'ts from the businesses that developed them. They range from one-shot weekend events to year-long image-building campaigns.

If you're in sales, you want to build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. Dave Donelson's system of Creative Selling will help you do all those things and more.Dave Donelson hase worked with thousands of sales people and entrepreneurs to build their businesses. In The Dynamic Manager's Guide To Sales Techniques, he explains how his system of Creative Selling can help you turn your...

A puppy for Christmas! What could be better? Dan McCoy and his capable wife June find out when Santa gives them a frolicsome hairball named Elf, a Silky Terrier on the Christmas wish list of nefarious dognappers who want to steal him in a murderous scheme to win "Best in Show" at Westminster. Elf foils the plot when he brings Macy's Parade to a tumultuous halt in a comedic Christmas adventure.

Approach closing opportunities with the idea that every sales call should give the customer yet another reason to do business with you—again. It's a pro-active, pro-customer way to look at your job. When it comes time to ask for the order, it's easy!"Fear Of Closing" takes the mystery out of the process and puts closing the sale into the context of improving your customer relationships."Buying Signals" explains how to recognize buyer behavior that says they're ready to make...

The best and the brightest salespeople don't waste a moment. Even salespeople who lack good presentation skills or some other talent can make up for it by efficiently using their time. And, on the opposite end of the scale, the salesperson who is floundering and failing invariably has problems with time management."Time Management And Sales Priorities" helps the salesperson identify which accounts deserve the greatest amount of time while maintaining good customer relations with al...

Family businesses confront the same problems faced by any small company—and then some. Squabbles over titles and responsibilities get confused with sibling rivalries while adapting to changing market conditions often conflicts with cherished tradition. The very real family-owned companies in this handbook represent a cross-section of enterprises passed down from generation to generation. In every one, they've faced down the demons of family involvement and built growing, successful compani...

Insightful case studies, company profiles, and insider advice from hundreds of business owners and managers will help you take your company to the next level of success. Learn from the mistakes of others, share their experiences, and watch your profits grow.Learn financial planning, find cash for your business, and manage your money through good times and bad.Use a variety of management techniques to manage change and maximizing profits.Follow the entire process fro...

Repeat sales are generally more profitable than new ones, so smart companies work hard to build a base of satisfied customers. This handbook uses real-world examples to give you dozens of ideas for making your customers want to come back again."Seven Ways To Wow Your Customers" describes how little surprises can create a warm spot for your business in the customer's heart."Case Study: Selling to Off-Roaders" explains how knowing your customers pays off, especially in specia...

You can't spend too much time or effort on good hiring. The alternative is managing the wrong person for the job, which is far more difficult. A good hire rewards you every day you work with them."Five Steps to Hiring Good People – An Overview" takes you through creating a job description, screening applicants, interviewing candidates, testing their skills, and checking references before making a final decision.In five chapters, managers of companies in different industries...

"First Things First For New Hires" explains how to orient, train, and evaluate the new employee during a standard 90-day trial period."Making The Good Great By Training Them" shows how to training can both motivate your staff and maximize their performance.In "Should You Bribe Or Bully Your Team?" several managers tell how they motivate to achieve both long- and short-term objectives."Fire 'Em Up or Fire 'Em?" explores different ways to creating an efficient, produc...

How do you manage the customer who refuses to be satisfied? That's just one of the many customer relations dilemmas facing small business owners and managers every day. This collection contains dozens of tactics for keeping your customers happy so they not only stay with you, they bring their friends along, too!"Keeping Your Business Customer Friendly" points out numerous small things that can turn into big customer irritants if you're not careful."Three Sure Ways To Drive ...

Inadequate funding causes most business failures. Good financial management will not only keep your company afloat, but enable it to grow and prosper."Plan For Success" gives you a blueprint for a sound financial plan for your company. It's more than just numbers—a good business plan will focus your company on the ultimate source of cash—your customers."Where To Find The Money" shows you how to borrow without getting in over your head. Financial leverage can boost your prof...