Ideas don't just happen, they don't spring from nowhere.Ideas come to life from everything that's already inside our brains.Because new ideas are actually a new reaction between existing ideas.This means creativity is about finding ways to put unrelated, disconnected things together.When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea.That's Crossover Creativity.

The wise man knows he doesn't know.The fool doesn't know he doesn't know."Lao Tzu"In the West they only respect experts.But the expert mind is the closed mind."Shunryu SuzukiWhat's the most important step in fixing a puncture?It isn't jacking up the car, or taking the wheel off, or finding the puncture.There's something more fundamental than any of those.Something without which you can't even begin to fix a puncture. The m...

How do you make something out of nothing?Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of d...

Discover the philosophy behind the most creative minds in advertising and beyondDrawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, Predatory Thinking represents a lifetime of wisdom learned at the creative cutting edge.Dave Trott, 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a...

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can.The timele...