Updated with fresh facts, examples and illustrations, along with two new chapters on digital media and blogs this third edition continues to be the authoritative and essential guide to writing engaging and marketable feature stories.Covers everything from finding original ideas and angles to locating expert sourcesExpanded edition with new chapters on storytelling for digital media and building a story blogCaptivating style exemplifies the authors’ expert ...

Amos Alonzo Stagg (1862-1965) grew up one of eight children in a poor New Jersey family, graduated high school at 21 and worked his way through Yale. His goal was to become a Presbyterian minister, but he dropped out of Yale Divinity School because he felt he could have more influence on young men through coaching. He was hired as the first football coach at University of Chicago after its founding in 1892.Under Stagg's leadership, Chicago emerged as one of the nation's most formid...

Atlanta insurance salesman George Burnett found himself at the center of a football scandal when he overheard a phone conversation between University of Georgia athletic director Wally Butts and University of Alabama football coach Paul "Bear" Bryant. Butts seemed to be giving Bryant play formations that would help Alabama defeat Georgia 35-0 in the 1962 season opener.When the Saturday Evening Post published Burnett's story months later, Butts and Bryant successfully sued ...

The second edition of The Magazine Century: American Magazines Since 1900 offers the freshest and most up-to-date history of American magazines through 2020. It includes chapters telling the stories of new magazine launches in each decade since 1900. These chapters offer a behind-the-scenes look at America’s best-known magazines and publishers and how they got started. It also includes this key information not included in the first edition:• Updated circulation data for ma...

This fully revised and updated edition of Feature and Magazine Writing covers everything from finding original ideas to locating expert sources. With fresh perspectives and advice from professional writers and editors, this colorfully-written introduction is required reading for anyone who wishes to become a strong feature writer.Includes chapters on connecting content to the calendar, writing for online publications, trends, issues and controversies, and writing...

Write personal and professional communications with clarity, confidence, and style.How to Write It is the essential resource for eloquent personal and professional self-expression. Award-winning journalist Sandra E. Lamb transforms even reluctant scribblers into articulate wordsmiths by providing compelling examples of nearly every type and form of written communication.Completely updated and expanded, the new third edition offers hundreds of handy...

A complete author's toolkit: The guide that demystifies every step of the publishing process.No matter what type of book you want to write—fiction, nonfiction, humor, sci-fi, romance, cookbook, children's book—here is how to take an idea you're passionate about, develop it into a manuscript or proposal, get it published, and deliver it into the hands and hearts of readers. Includes interviews with dozens of publishing insiders—agents, editors, besteslling authors, a...

Essays from twenty-seven leading book editors: "Honest and unflinching accounts from publishing insiders . . . a valuable primer on the field." — Publishers WeeklyEditing is an invisible art in which the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. This makes it all the more difficult to truly understand the range of roles they inhabit while sh...

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled wi...

Master the art of article writing!The world of journalism is changing rapidly, and the modern journalist needs more than a basic knowledge of article writing to navigate it. The Complete Guide to Article Writing provides a compass for freelancers and students of journalism looking to write successfully on a wide variety of topics and for many different markets--both in print and online. From researching and interviewing to writing features, reviews, news articles, opinion ...

THE BEST WAYS TO MAKE THOUSANDS OF DOLLARS WRITING!Writers today are no longer just working on books and newspapers. Businesses, advertisers, and hundreds of other outlets are desperate for people who can craft effective messages and persuade people with their words. A strong writer can make $50 to $200 per hour, or even more... if you know where to find the work.Robert Bly is a professional writer who makes more than $600,000 per year from his writing. Now, he's r...

Creating a platform isn't just beneficial--it's essential!In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn:• The ...