This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that ...

Use your next three-day weekend to develop valuable Lean Six Sigma skillsWith the integration of Lean and Six Sigma, businesses have a potent tool in the never-ending drive to deliver top-quality service and products. But you don’t need to be a Black Belt to build quality and efficiency into all areas of your operation; you just need The McGraw-Hill 36-Hour Course: Lean Six Sigma.Sheila Shaffie and Shahbaz Shahbazi, leading Six Sigma experts and tr...

Projects fail because of risks that are discovered too late, are ignored or simply are not sought. This statement seems trivial at first glance, but it is not so obvious for many stakeholders. With effective risk management, you keep your project under control and eliminate 90% of all project problems before they occur.This book describes the most important methods and tools how to successfully apply risk management in projects in a practical and easy-to-use way. You will receive h...

Gain the competitive edge with the smart use of business analyticsIn today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as:Integrating analytics into decision mak...

Learning Six Sigma CAN be a painless process!Six Sigma is among the most effective process methods used today--and it's also among the most baffling topics to those new to the subject.The good news is Six Sigma DeMYSTiFieD, second edition, explains it all in a language you'll understand. This easy-to-understand reference teaches the methods of Six Sigma, explains their applications, and tests expertise--without confusing statistics and formulas. In no time, you'l...

Implement an Effective Security Metrics Project or Program IT Security Metrics provides a comprehensive approach to measuring risks, threats, operational activities, and the effectiveness of data protection in your organization. The book explains how to choose and design effective measurement strategies and addresses the data requirements of those strategies. The Security Process Management Framework is introduced and analytical strategies for security metrics data are discussed. You'll le...

The definitive guide to organizational excellence--completely updated Fully revised for the latest American Society for Quality (ASQ) Certified Manager of Quality/Organizational Excellence (CMQ/QE) Body of Knowledge, The Handbook for Quality Management: A Complete Guide to Operational Excellence, Second Edition offers in-depth guidance on effectively applying the principles of quality management in today's business environment and delivering superior results. Designed to he...

Data mining and predictive analytics are the 21st century’s most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English… what data mining and predictive analytics are why they are such powerful management tools how and when to use them for greatest positive impact across a broad spectrum of indust...

The organizations, of any type and size, conducting their activities are faced to uncertainties, due, mainly, to the factors and influences that reside in the external as well as in the internal context. The uncertainties, therefore, are sources of risks, which have an effect on the achievement of the objectives and the impact could be significant to the business.The organizations to deal with this situation try in any case to manage the risks by implementing approaches more or less...

Learn the essentials of Six Sigma in just 36 hoursThe McGraw-Hill 36-Hour Six Sigma Course provides you with the knowledge you need to understand, implement, and manage a Six Sigma program. This detailed yet accessible guide explores 10 essential Six Sigma tools for manufacturing along with other core components of a Six Sigma program.

An insightful look at the implementation of advanced analytics on human capitalHuman capital analytics, also known as human resources analytics or talent analytics, is the application of sophisticated data mining and business analytics techniques to human resources data. Human Capital Analytics provides an in-depth look at the science of human capital analytics, giving practical examples from case studies of companies applying analytics to their people dec...

Guide to Business Data AnalyticsThe Guide to Business Data Analytics provides a foundational understanding of business data analytics concepts and includes developing a framework, key techniques and application, how to identify, communicate, and integrate results, and more. This guide acts as a reference for the practice of business data analytics and is a companion resource for the Certification in Business Data Analytics (IIBA®- CBDA).Explore more informa...