Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without the Wheel for thousands of years, did not instantly appreciate their need for this clever invention....This is the challenge facing Max, as dramatized by Jeff Cox, coauthor of the bestselling b...

The country’s leading expert on organic food delivers the ultimate guide to the new culinary health movement—feasting on fermented probiotics, from artisanal cheese to kimchi.In his extensive career as a bestselling cookbook author and TV garden-show host, Jeff Cox has always been keenly aware of the microbiology that helps his garden flourish. He has long known that microbes keep our bodies healthy as they ferment food, releasing their nutritional power and creati...

Bio-activated charcoal — called biochar — is the new darling of organic gardeners, embraced for its outstanding abilities to enrich the soil and improve plant growth. Gardening with Biochar is the first comprehensive guide to understanding, making, and using it effectively in the home garden.In this highly accessible handbook, long-time garden writer Jeff Cox explains what biochar is and provides detailed instructions for how it can be made from wood or other kinds of plan...

Debt, Deficits, and the Demise of the American Economy is an examination of the worldwide crash that the authors, Peter Tanous and Jeff Cox believe will unfold in the coming years. The book is play-by-play account in which the authors take us to the meetings of national economic leaders and allow us to witness how the various meetings unfold. The authors then move on to European and US debt failures the mounting problems the global economy faces due to growing debt. We are on our way to th...

Enjoy the rich and complex flavors of wine that’s been matured to its peak. In this comprehensive guide, Jeff Cox provides everything you need to know to build and maintain your own wine cellar. Whether you’re thinking of storing a few extra bottles in a spare closet or are looking to properly age a garage full of wine, you’ll find straightforward advice and helpful hints on successful cellaring techniques. Build and delight in your collection of wine while learning how to bring out the fu...

From planting vines to savoring the finished product, this essential guide covers every aspect of growing flawless grapes and making extraordinary wine.Fully illustrated instructions show you how to choose and prepare a vineyard site; build trellising systems; select, plant, prune, and harvest the right grapes for your climate; press, ferment, and bottle wine; and judge wine for clarity, color, aroma, and taste.With information on making sparkling wines, ic...

The Organic Cook’s Bible is a much-needed resource that demystifies the array of organic ingredients available and details how to choose, store, and prepare them. An indispensible reference for home cooks, gardeners, and chefs, this book is much more than a produce guide; it also covers meat and poultry, diary and eggs, beans and grains, herbs and spices, and more-organized alphabetically within each section for easy reference.Although organic foods are more readily availa...

Jeff Cox has been called "a master of conveying business concepts through … story." His biznovels – business novels and novelllas – have sold millions of copies worldwide. Several, such as "The Goal" and "Zapp," both of which he coauthored, are said to be business classics. Here, in "Art of the Biznovel," he reveals how to write, publish, and market a story-based business book. It covers the entire process and includes …Why write fiction about serious business?Creating a tru...

Award-Winning Finalist in the "Business: Personal Finance/Investing" category of the 2016 International Book Awards“Who better than two keen observers of markets to guide us to successful wealth accumulation in a world flooded with information containing lots of signals and noise. By showing investors how to be a lot smarter about their time allocation, including what to look for and why, this book provides you with important and durable tips and insights.”...

Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job los...

A must-read for anyone hoping to master their financial future.Investment advisor Peter J. Tanous unravels the many myths surrounding risk, stock market gains and declines, and getting rich. Peppered with personal anecdotes and intelligible lessons, The Pure Equity Plus Plan offers a clear path to wealth for young investors with a minimum of effort and a maximum of historical evidence.Backed by years of experience, Tanous clarifies diversification ...

What investors can do to protect their investments in the next phase of the ongoing global economic collapseThe United States is heading toward an unavoidable financial catastrophe that will paralyze the markets and the overall economy in ways never before seen. Some call this impending economic catastrophe a double-dip recession, others a financial Armageddon.Regardless of what it's called, it is too late to stop it. Debts, Deficits, and the Demise of ...