How to get someone, somewhere, to do something.The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.Here’s how you can do it. And do it better.

Celebrate the lasting impact of Return of the Jedi with this exciting reimagining of the timeless Star Wars film featuring new perspectives from forty contributors.On May 25, 1983, Star Wars cemented its legacy as the greatest movie franchise of all time with the release of Return of the Jedi. In honor of its fortieth anniversary, forty storytellers re-create an iconic scene from Return of the Jedi through the eyes of a ...

Celebrate the legacy of The Empire Strikes Back with this exciting reimagining of the timeless film featuring new perspectives from forty acclaimed authors.On May 21, 1980, Star Wars became a true saga with the release of The Empire Strikes Back. In honor of the fortieth anniversary, forty storytellers re-create an iconic scene from The Empire Strikes Back through the eyes of a supporting character, from heroes and villains, to droids and...

Experience Star Wars: A New Hope from a whole new point of view.On May 25, 1977, the world was introduced to Han Solo, Luke Skywalker, Princess Leia, C-3PO, R2-D2, Chewbacca, Obi-Wan Kenobi, Darth Vader, and a galaxy full of possibilities. In honor of the fortieth anniversary*,* more than forty contributors lend their vision to this retelling of Star Wars. Each of the forty short stories reimagines a moment from the original film, but through the ...

In 1852, young Walt Whitman—a down-on-his-luck housebuilder in Brooklyn—was hard at work writing two books. One would become one of the most famous volumes of poetry in American history, a free-verse revelation beloved the world over, Leaves of Grass. The other, a novel, would be published under a pseudonym and serialized in a newspaper. A short, rollicking story of orphanhood, avarice, and adventure in New York City, Life and Adventures of Jack Engle appeared to little f...

Collected for the first time, the New York stories of John O'Hara, "among the greatest short story writers in English, or in any other language" (Brendan Gill, Here at The New Yorker)Collected for the first time, here are the New York stories of one of the twentieth century’s definitive chroniclers of the city—the speakeasies and highballs, social climbers and cinema stars, mistresses and powerbrokers, unsparingly observed by a popular American master of r...

A full-cast performance of Chekhov’s masterpiece starring Jennifer Westfeldt, Tessa Thompson, Sarah Zimmerman and Jon Hamm.Meet Olga, Masha, and Irina, warm and cultured young sisters who were reared in the exciting hubbub of Moscow, but have been living in the dull, gossipy backwaters of Russia for far too long. With their father’s passing, and the ordinary grip of day-to-day life slowly suffocating them, the urge to return to the city with its rich and exciting life rises to a fe...

NEW YORK TIMES BESTSELLER • Luke Skywalker and Lando Calrissian return in this essential novel set between Return of the Jedi and The Force Awakens.The Empire is dead. Nearly two decades after the Battle of Endor, the tattered remnants of Palpatine’s forces have fled to the farthest reaches of the galaxy. But for the heroes of the New Republic, danger and loss are ever-present companions, even in this newly forged era of peace.Jed...

NATIONAL BESTSELLER • The fate of the Chiss Ascendancy hangs in the balance in the epic finale of the Star Wars: Thrawn Ascendancy trilogy from Timothy Zahn.For thousands of years the Chiss Ascendancy has been an island of calm, a center of power, and a beacon of integrity. It is led by the Nine Ruling Families, whose leadership stands as a bulwark of stability against the Chaos of the Unknown Regions.But that stability has been eroded by a cunning...

**NEW YORK TIMES BESTSELLER • Obi-Wan Kenobi and Anakin Skywalker must stem the tide of the raging Clone Wars and forge a new bond as Jedi Knights in a high-stakes adventure set just after the events of Star Wars: Attack of the Clones.ONE OF THE BEST BOOKS OF THE YEAR: USA Today**The Clone Wars have begun. Battle lines are being drawn throughout the galaxy. With every world that joins the Separatists, the peace guarded by the Jedi Order is slippin...

**The first novel in a new trilogy starring veteran New Republic pilots!On the brink of victory in a brutal war, five New Republic pilots transform from hunted to hunters in this epic Star Wars adventure. Set after Return of the Jedi, Alphabet Squadron follows a unique team, each flying a different class of starfighter as they struggle to end their war once and for all.**The Emperor is dead. His final weapon has been destroyed. The Imperial Army i...

Jedi Master Mace Windu travels to a dangerous, remote planet on a mission that challenges even his deadly prowess—all to fulfill Qui-Gon’s last request.The Jedi are reeling from Qui-Gon Jinn’s sudden death at the hands of a Sith. Jedi Master Mace Windu’s feelings about Qui-Gon have always been complicated—and have not been made any simpler by death. While they often disagreed, Mace valued Qui-Gon’s unique perspective, and their shared dedication to the Force made t...