Essential reading if you are fed up with the paltry interest paid on bank savings accounts or the lackluster performance of your investment advisors. It assumes no prior knowledge of investing It shows how publicly traded shares are created; how the financial markets operate and how they are regulated. It covers equities, bonds, exchange traded funds, hedge funds and mutual funds. How to set up a trading account. It covers fundamental and technical analysis and the importance of allocating...

This book assumes that you have a tight advertising budget and that you have to get the best bang for your buck. You will learn the use of advertising "hooks" and how they differ for the business market as opposed to the consumer market. The chapter on direct mail advertising will take you through the steps in creating an effective direct mail piece. The Internet offers tremendous opportunities for advertisers in the digital age and this book leads you through the steps to establishing an ...

Keep your part-time business a secret if you are working for someone else! Locate products to sell and figure out if there is a market for them. Learn about legal structures for your part-time business and government sales tax permits. How to select the most suitable computer hardware and software to help you run your business efficiently. Learn how to create your own Web site and what's involved in opening your own Web store. Look at selling at eBay auctions or opening your own eBay store...

A delightfully cynical book which looks at the paper fiat currencies which we use everyday and questions how long they can survive. Could worthless paper be replaced by an ingenious worldwide cryptocurrency called "Bitcoin" which threatens to overturn the tables of traditional fiat money changers?

How to find products to sell and how to research the market. Explore the advantages of running a home-based business and establish it. Learn how to select business computer hardware and software. Find out how to create your own Web site with e-commerce capabilities. How to use online and offline advertising to drive traffic to your Web store. Look at selling at eBay auctions or opening your own eBay store. Figure out the cost and factors you will need to address in raising money. Establish...

Self-employment requires a lot of sacrifice and determination to succeed. However, for many, it may be the only practical alternative to living on welfare and standing in long line-ups at soup kitchens. This book covers a wide spectrum of potential areas for self-employment and helps readers explore those which are most likely to survive in a hostile economy. It will help them assess themselves and their strengths and weaknesses. It will recommend courses or training to plug the gaps in th...

Covers the tax and other advantages of running a home-based business. It alerts you to the challenges of finding good employees and your legal liabilities. Learn where to find products or services to sell or make yourself. Find out if there is a market. Take a look at different legal structures for your business. Learn about advertising and marketing. Find out how to create your own Web site and how to let potential customers find you. How to conduct e-commerce from your Web site. Learn wh...

Look at the different components that go into your business plan: your operational plan; your marketing plan; your advertising plan; your Internet plan; your human resource plan; and your strategic plan. The structure of your plan if you operate in the manufacturing sector or the service sector, the retail or construction business. Review software you can use to prepare your plan and factors to consider before printing your plan. Learn how to use your plan as a financing document and how t...

Determine how much money you really need and why your business plan is so important. Examine legal structures for your business and the choice between debt and equity. Look at financing during different stages of growth, from obtaining support from relatives and friends to angel investors to venture capitalists. Learn about the types of loans which banks offer and how to prepare before you apply. How to use leasing as off-balance sheet financing. Look at factoring as a method of financing ...

The Euro is in crisis and the United States is burdened with a national debt which is spiralling out of control. All of this places the major paper (fiat) currencies of the world at significant risk. Indeed, the role of the US dollar as a "reserve currency" is under threat. As a consequence, many central banks around the world have been quietly increasing their gold holdings as a hedge against the possible demise of the US dollar. This book shows readers different ways to invest in gold an...

Not enough is being done to prevent diabetes, heart disease and strokes which cause huge numbers of deaths. This book examines the main culprits: salt, fat and sugar. It looks at prepared foods, growth hormones and genetically modified foods. It urges the grocery trade to encourage customers to purchase healthy foods.

This book takes you "under the hood"of the typical personal computer. It reviews laptops, ultralights, monitors, modems, keyboards, mice, graphic tablets, voice controls and touch screens. Learn about scanners and Optical Character Recognition. Take a look at computer printers. How to create your own network; the importance of surge protection and power backup. How to call long distance for free. Review operating systems and software suites. How to get pictures and videos into your compute...