Why do some small businesses succeed while others fail?That is the question one young entrepreneur faces in this illuminating business parable for our times. Loops reveals the soul-searching story of Tony, a business student who doesn’t understand why he can’t quit school and work in the family business.Then his professor surprises him with an unusual final exam—a twelve-week, summer-long study of the small businesses in his local area. This simple...

How Do You Communicate When the Stakes Are High?Learn how with these TWO GROUNDBREAKING BOOKS in ONE eBOOK PACKAGE!In any organization, the best laid plans boil down to one simple thing: how well we come together to bring them to fruition. But more often than not, we end up dealing with people who come across as disagreeable, stubborn, or even obstructive. And emotions flare up. The only way to get things done is to step up to the plate . ....

A Wall Street Journal BestsellerA compelling look inside the mind and powerful leadership methods of America’s coaching legend, John Wooden"Team spirit, loyalty, enthusiasm, determination. . . . Acquire and keep these traits and success should follow."--Coach John WoodenJohn Wooden’s goal in 41 years of coaching never changed; namely, to get maximum effort and peak performance from each of his players in the...

Build a high-performance workforce by abandoning skills-based hiring practices and focusing on employee attitudeHiring for Attitude offers a groundbreaking approach to recruiting, assessing, and selecting people with both tremendous skills but, more importantly, an attitude that aligns with the organization’s culture.Murphy cites his own company’s research and examines recent scientific studies about the practical effects a person’s attitude has on...

Think like a trader. Act like a trader. Become a Super Trader."Let your profits run!" It's the golden rule by which all Super Traders live. With the help of investing guru Dr. Van K. Tharp, you can join the ranks of full-time traders who consistently master the market.Super Trader provides a time-tested strategy for creating the conditions that allow you to reach levels of trading success you never thought possible. Providing expert insight into both tra...

Advance praise for Carrots and Sticks Don't Work:"Paul Marciano provides a wealth of prescriptive advice that absolutely makes sense. You can actually open the book to any chapter and gain ideas for immediate implementation." -- Beverly Kaye, coauthor of Love 'Em or Lose 'Em"This book should be in the hands of anyone who has to get work done through other people! It's an invaluable tool for any manager at any level." -- John L. Ri...

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and the...

Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated to meet the challenges of a new service landscape, the second edition of Customer Service Training 101 presents proven techniques for creating unforgettable customer experiences. The book covers every aspect of face-to-face, ph...

Spread your message instantly and easily—even on a shoestring budget“In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community.”—Danielle Brigida, digital marketing manager, National Wildlife Federation“For over 10 years Heather has been my primary reference point for all things pertaining to online communit...

The essential guide to seamless product management for today’s fluid, unpredictable business worldLong considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international is...

Whether for high school, college or pleasure creative writing, you need to know the basic elements of the craft. Creative Writing DeMYSTiFieD gives you helpful suggestions for evaluating your work for freshness and originality and offers scores of exercises, techniques, samples and websites to access more. The book introduces you to general creative writing terms and craft as well as genre specific terms and craft elements.Creative Writing DeMYSTiFieD lets you work at your own pace ...