From the best-selling author of The Death of Economics and Butterfly Economics, a ground-breaking look at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed.Paul Ormerod draws upon recent advances in biology to help us understand the surprising consequences of the Iron Law of Failure. And he shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering...

Economists and economics have been harshly criticised recently. This book accepts many of the criticisms of conventional theory but argues that the fundamental insights of economics are capable of reinterpretation and reinvention to deal with a host of contemporary concerns – social networks, globalisation, pay inequality, climate change, automation and the growth of ‘nudge’ policy amongst many others. The author uses his weekly column in the London business newspaper City A.M. to explain ...

With the same originality and astuteness that marked his widely praised Butterfly Economics, Paul Ormerod now examines the “Iron Law of Failure” as it applies to business and government–and explains what can be done about it.“Failure is all around us,” asserts Ormerod. For every General Electric–still going strong after more than one hundred years–there are dozens of businesses like Central Leather, which was one of the world’s largest companies in 1912 but was liquidated ...

Why did VHS, an inferior video recording technology, succeed in the marketplace, driving the superior Betamax out of business? Why do big-budget, acclaimed movies sometimes flop at the box office, while low-budget, idiosyncratic films become huge hits? The answers to these questions, says Paul Omerod, remind us that economics is a science based on the workings of human society, as unpredictable an entity as there is. "Conventional economics is mistaken," claimes Omerod, "when it views the ...

According to Paul Ormerod, author of the bestselling Butterfly Economics and Why Most Things Fail, the mechanistic viewpoint of conventional economics is drastically limited - because it cannot comprehend the vital nature of networks. As our societies become ever more dynamic and intertwined, network effects on every level are increasingly profound. 'Nudge theory' is popular, but only part of the answer. To grapple successfully with the current financial crisis, business...

The overall aim of this book, an outcome of the European FP7 FET Open NESS project, is to contribute to the ongoing effort to put the quantitative social sciences on a proper footing for the 21st century. A key focus is economics, and its implications on policy making, where the still dominant traditional approach increasingly struggles to capture the economic realities we observe in the world today - with vested interests getting too often in the way of real advances.Insights into...

A fast-paced adventure series featuring The Jungle Girl herself! The stories are inspired and co-created by Bindi Irwin, daughter of the iconic wildlife expert, Steve Irwin. The series features the characters of Bindi, her brother Robert, mother Terri, and the Australia Zoo.Rescue!: Book 2Bindi and her friend Hannah uncover a threat to the endangered antelope of South Africa while on a horse trek.

Inspired and co-created by Bindi Irwin, daughter of iconic wildlife expert Steve Irwin, and Dancing With The Stars contestant.When someone tries to steal a water dragon from Bindi's birthday party at the Australia Zoo, Bindi and her brother must save the water dragon and the party!Bindi's birthday party at the zoo is going to be HUGE. Karaoke, animal rides, dancing competitions-it's all happening! But when a spoiled ten-year-old boy decides he wants to take home one of the ...

I Never Tell Other People's Secrets…Amelia O'Donohue was stunning. We all knew we were in the presence of tremendous beauty, humbled by her eyes and by her expensive designer clothes. We all deferred to her, waiting for her to initiate conversation, and hanging on every word she said.So when Amelia asked for my help, What was I to do? Did I have a choice? It's not like I could tell everyone that she sneaks off in the middle of the night in her pink...

There's a snowman-building contest in town and the grand prize is a year's supply of free ice cream Horrid Henry just has to beat Moody Margaret and her dumb old ballerina snowman. So Henry makes the biggest monster snowman ever. But Henry might have to use a few last-minute tricks to win this one. Plus three other stories that won't melt.Galaxy Book Award's Best Children's Book of the Year!Francesca Simon is one of the world's best-loved children'...

Age Level: 7 and up | Grade Level: 2 to 5Horrid Henry indulges his favorite hobby—collecting Gizmos; has a bad time with his spelling homework; starts a rumor that there's a shark in the swimming pool; and spooks Perfect Peter with the mummy's curse.Francesca Simon is one of the world's best-loved children's authors. She is the only American to have ever won the Galaxy Book Award, and her creation, Horrid Henry, is the #1 bestselling chapter book series in ...

Age Level: 7 and up | Grade Level: 2 to 5Horrid Henry reads Perfect Peter's diary and improves it; goes shopping with Mom and tries to make her buy him some really nice new sneakers; is horrified when his old enemy Bossy Bill turns up at school; and tries, by any means, to win the class soccer match and defeat Moody Margaret.Francesca Simon is one of the world's best-loved children's authors. She is the only American to have ever won the Galaxy Book Award, ...