This book is an homage to a golden era of baseball card collecting when they were acquired one card or one wax pack at a time, handled, mangled, and worn out. As a young baseball fan, there was nothing more exciting than opening a new pack of baseball cards and slowly revealing who was included. Would there be a major star, a favorite Giants player, or somebody I had never even heard of? As they say in baseball, "hope springs eternal." The next pack could be THE pack!This book is a...

Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approa...

Presenting diverse case studies of contemporary sustainable urban practice from Europe, Africa, India, South America, the USA and Australia, this book offers the reader a fantastic wealth of practical material from a range of internationally renowned authors.Each practical case study has addressed issues and then offered solutions to implement sustainable cities across a range of urban scales and cultures. Urgent design challenges explored include population density, recreating inf...

An astounding 70% of new products fail--a number that has remained stubbornly high for the last thirty years. Why all this failure? Did complicated technologies simply not work? Did financial backers not fork over enough cash? Was the quality bad? No to all of the above. These products failed because they missed hitting a viable market. If You Build it Will They Come? a new book by seasoned CEO and investor turned professor, Rob Adams, explains exactly how this failure can be averted. By a...

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common ...

The story of legendary Jackie Robinson, the first African American to play major league baseball, is recounted in this title.

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton ...

From the New York Times bestselling author of K: A History of Baseball in Ten Pitches comes the ultimate history of the World Series—a vivid portrait of baseball at its finest and most intense, filled with humor, lore, analysis, and fascinating behind-the-scenes stories from 117 years of the Fall Classic.The World Series is the most enduring showcase in American team sports. It’s the place where legends are made, where celebration and devastation ...

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.It doesn't have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium. Building on their breakthrough w...

Drawing insight from nearly 100 former players, coaches, and others directly tied to this storied and revered school, fans will read firsthand accounts about what being a part of the legendary football program means. The ultimate compendium of everything that is special about the University of Notre Dame and Fighting Irish football, this book includes the memories of everyone from John Lujack, Joe Montana, and Aaron Taylor, as well as other Fighting Irish greats. Some highlights include th...

If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers a...

From their origins as the Brooklyn Atlantics in 1884, through their departure from their beloved borough in 1957, to their record-breaking popularity in sunny Los Angeles, the Dodgers baseball team has been an unstoppable force in professional baseball for well over a century. The franchise has captured a record 21 National League titles, won six World Series championships, and produced dozens of Hall-of-Famers. The Dodgers revolutionized the sports landscape with the signing of Jackie Rob...