**A serial entrepreneur shows how to harness customer demand to fuel your startup’s growth.“A bracing, essential corrective to startup mythology.” —Tom Eisenmann, professor of entrepreneurship, Harvard Business School**Rob Snyder followed all the traditional advice for launching a startup—he did his research, ran experiments, raised millions in venture capital—but his company struggled to get off the ground. It wasn’t until he left the standard playbooks behind that he was ...

A serial entrepreneur shows how to harness customer demand to fuel your startup’s growthRob Snyder followed all the traditional advice for launching a startup—he did his research, ran experiments, raised millions in venture capital—but his company struggled to get off the ground. It wasn’t until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he’s a successful serial entrepreneur whose advice has helped...

In the updated edition of this critically acclaimed and bestselling book, Microsoft project veteran Scott Berkun offers a collection of essays on field-tested philosophies and strategies for defining, leading, and managing projects. Each essay distills complex concepts and challenges into practical nuggets of useful advice, and the new edition now adds more value for leaders and managers of projects everywhere.Based on his nine years of experience as a program manager for Internet ...

Use the latest technology to target potential employers and secure the first interview--no matter your experience, education, or network--with these revised and updated tools and recommendations.“The most practical, stress-free guide ever written for finding a white-collar job.”—Dan Heath, coauthor of Switch and Made to StickTechnology has changed not only the way we do business, but also the way we look for work. The ...

MEET YOUR GOALS—ON TIME AND ON BUDGET.How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention?Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and captu...

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?This insightful book presents interviews with nearly 100 leading product managers from all over ...

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams.In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for curren...

Even for the most organized person, managing a project can be a challenge. The Everything Project Management Book, 2nd Edition is the perfect resource to help you complete any type of job successfully and on time. This book is packed with tips for every stage of project management, from setting goals to evaluating the final results, and provides ways to:Monitor progress and evaluate resultsShift gears while maintaining flexibilityCut costs without...

The author of The 2-Hour Job Search shows you how to land your dream job, from writing the perfect resume and cover letter to nailing any interview and negotiating your offerSteve Dalton’s 2-Hour Job Search simplified the process of finding work by utilizing technology, and now The Job Closer helps you seal the deal by applying his time-saving techniques to the surrounding steps. As a career consultant, Dalton has found that job seekers r...

Master the basics of project management.You've been asked to manage a key project—or perhaps you've volunteered for an assignment that could advance your career. So how do you make sure the project succeeds? Managing Projects walks you quickly through the basics, including:Drawing up a realistic schedule and project planMonitoring key tasks and benchmarksCommunicating with stakeholdersBringing th...

This easy-to-follow guide for salespeople trying to generate product excitement over the phone provides quick strategies to help you boost your success rate.As more and more organizations scale back on their in-the-field sales operations, sales pros have had to focus their energy and skills on closing deals over the phone--and doing it faster than ever before. Authors Renee P. Walkup and Sandra McKee have included new chapters on using advanced technology (e.g., we...

Insurance/Financial IT executive says: you clearly paint what success looks like and call out solid characteristics of structure/rigor within the discipline. VP of Technology at digital publisher says: I have found this book to be a valuable resource as Dr. Houseworth has made the complex subject of project management very approachable. His many examples, slogans and other techniques help the reader quickly grasp and remember key project management concepts. Throughout the book Dr. Housewo...