Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of mark...

What if the greatest threat isn’t losing your memories… but remembering the wrong ones?After twenty-two years in the Air Force, Major David Blaze retires carrying more than a backpack into California’s High Sierra. He’s carrying the weight of a promise he never got to keep, the loss of a friend he couldn’t save, and the unsettling question of who he is when the mission is over.The John Muir Trail is supposed to be a fresh start.Instead, it becomes something far strang...

Find the best people. Interview candidates. Understand labor laws. Create policies. Write reviews. The list of HR duties you must perform for your business can seem overwhelming.Luckily, The Everything Human Resource Management Book takes you through all the important HR steps--from finding the right people to getting them in the door and on the job. This important resource covers how to:Write job descriptions that attract the right candidates.Ident...

The HR Answer Book is an easy-to-use problem solver for managers and human resources professionals struggling to adapt to new workplace challenges.Corporate executive Shawn Smith and author Rebecca Mazin address more than 200 of the most common employer questions relating to job functions such as recruitment and hiring, discipline, downsizing, compensation and benefits, training, and employee relations.As a result, the book equips you with the indu...

Finally, a book that brings the vision of truly good governance down to earth. Ram Charan, expert in corporate governance and best-selling author, packs this book with useful tools and techniques to take boards and their companies to a higher level of performance. Charan puts his finger on a growing problem for boards: the disconnect between directors' efforts and their results. The added time and attention boards invest is not translating into better governanceâ??that is, governance that ...

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Mark...

Whether it's interviewing for a job, evaluating employee performance, setting goals for the future, or keeping customers happy, the Perfect Phrases series has the tools for precise, effective business communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides:Ways to enhance customer service in any businessDialogues and scripts to practice interactions with customers or ...

Career changes are becoming common among professionals in recent years. Many physicians may want to change direction, but often do not know whether it is the right thing to do or if pursuing a career outside of clinical practice would achieve their professional goals. Doctors have the training and education to contribute to society in many beneficial ways in addition to traditional clinical practice. Yet, there is no formal mapped-out route for doctors who want to pursue alternative career...

Prove the financial value of your programs—so funders can’t say no“Not measuring the impact of leadership development is like dieting without weighing-in. This outstanding book offers a very logical and practical approach to measuring the impact of leadership development.”—Dave Ulrich, Professor, University of Michigan, Ross School of Business, and partner, The RBL Group“This book explains many of the reasons why current lea...

Along with a shift towards value-based care, a digital transformation is under way in health care. However, health care enterprises are having a hard time keeping up with advances in information technology.Organizations that could once spend months or years developing a strategy to deliver solutions now must implement changes on a near real-time basis. Complicating matters is the emergence of new data sources, new technology architectures and models, and new methods to analyze an a...

A comprehensive guide to effective strategic management of health care organizations.Strategic Management of Health Care Organizations provides essential guidance for leading health care organizations through strategic management. This structured approach to strategic management examines the processes of strategic thinking, consensus building and documentation of that thinking into a strategic plan, and creating and maintaining strategic momentum – all ess...

During the past decade, employee turnover has become a very serious problem for organizations. Managing retention and keeping the turnover rate below target and industry norms is one of the most challenging issues facing business. All indications point toward the issue compounding in the future and, even as economic times change, turnover will continue to be an important issue for most job groups. Yet despite these facts employee turnover continues to be the most unappreciated and underval...