Implement tactics used by Stanley Cup champions to train mental skills.Achieving excellence on the ice is a culmination of countless hours of physical training, but the importance of mental preparation cannot be overstated. On the Inside Edge: Mastering Hockey’s Mental Game explores the most important psychological aspects of the game, offering guidance based on the latest research in sport science as well as behind-the-sc...

"Giants Still Fall" is a gripping true story of healing and redemption from the unique perspectives of both the mother and the son, navigating through childhood cancer and drug addiction. You will be inspired and encouraged to believe against all odds that no matter how impossible life seems to get, with God, giants still fall today.

Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?You always want to grow your brand, but there's a dilemma: the more customer segments you target, the harder it becomes to avoid conflict between them. Sometimes attempts to court new customers can feel like a betrayal to your loyal base. Sometimes new customer segments rush to adopt your products and in the process...

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good job building a loyal customer base that attempts to attract other customers feels like a betrayal to your core audience. Other times, a new segment adopts your products without your courting, and it creates tension with existing customers.Welcome to "the conflict zone," wher...

A NATIONAL BESTSELLER"In Do Hard Things, Steve Magness beautifully and persuasively reimagines our understanding of toughness. This is a must-read for parents and coaches and anyone else looking to prepare for life's biggest challenges."—Malcolm Gladwell, author of Outliers and Talking to Strangers and host of the Revisionist History podcastFrom beloved performance expert, executive coach, and coauthor of Peak Performance Steve Magness co...

When life is falling apart, God will carry you through.It has been said that everyone is either entering, in the midst of, or just exiting a trial. Popular author and pastor Max Lucado has discovered that at any given point, almost everyone is dealing with something. Whether the loss of a loved one, marriage issues, illness, job loss, or the stress of everyday life, people everywhere need the assurance that God will carry them through.Through decades of bet...

Even among the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn't necessarily translate to a superior on-field experience—its the mental game that matters most.Sports participation—from the recreational to the collegiate Division I level—is at an all-time high. While the caliber of their games may differ, athletes at every level have one thing in commo...

This beautiful four-color book opens the eyes of women to see themselves the way God sees them. Many don't even know that they are daughters of the King - chosen to be His Princess. Somewhere between childhood and adulthood, they trade in their fairy-tale dreams of being cherished for a tarnished identity fashioned by their own insecurities and the mixed-up messages of the media. Now, these tenderly adoring letters written from God's persepective demonstrate that every woman is beautiful j...

Believe and be unshakable.The Director of West Point’s influential Performance Psychology Program shares the secrets of mental toughness and self-belief in this definitive guide to mastering confidence, the key to peak performance in any field.Dr. Nate Zinsser has spent his career training the minds of the U.S. Military Academy’s cadets as they prepare to lead and perform when the stakes are the very highest—on the battlef...

We all expect our parents to precede us in death. No one expects to have to make their child's funeral arrangements. And the loss of a child brings with it a special and persistent manifestation of grief that can feel "like a stomachache that never ends."Gone but Not Lost is a thoughtful gift for a family that has experienced the death of a child. Each of its brief chapters covers one element of grieving, bringing readers through sorrow and helping them deal with feelings ...

This book describes the methods and mental skills necessary for optimal performance in individual and team sports. Forty brief chapters representing such topics as attention and concentration, goal-setting, imagery, mental preparation, and mental toughness are covered. The book will be of interest to coaches, college and club level athletes, high school players, and athletes' parents