Tourism and Hospitality Management – A Modern Fusion of Sectors assess the evolving landscape of global tourism, highlighting how tradition and innovation intersect to shape new forms of travel and hospitality. Through interdisciplinary perspectives, this collection explores emerging trends such as digital detox tourism, virtual reality in guest experiences, robotic technologies in kitchens, and the growth of e-tourism across regions like India, Sri Lanka, Bangladesh, and Turkey. The book ...

Tourism and Hospitality Management A Modern Fusion of Sectors assess the evolving landscape of global tourism, highlighting how tradition and innovation intersect to shape new forms of travel and hospitality. Through interdisciplinary perspectives, this collection explores emerging trends such as digital detox tourism, virtual reality in guest experiences, robotic technologies in kitchens, and the growth of e-tourism across regions like India, Sri Lanka, Bangladesh, and Turkey.The ...

An emerging concept in tourism, smart tourism is the integration of smart technology and tourism for seamless, personalized, and sustainable travel experience. This new volume, Smart Tourism: Managing Technological Revolution in the Tourism Industry, delves into the realm of smart tourism and explores how advances in technology is shaping the landscape of travel and hospitality.This book unravels the complexities of smart tourism, examining the integration of artificial in...

The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformati...

This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on ‘new’ experience development attributed to new technology and changes in consumer behaviour.It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences. It also focuses on th...

This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations.Adorned with illustrative tables, figures and diagrams throughout, the volume is data-led and explores how metaverse experiences affect tourist satisfaction and loyalty toward metaverse tourism. It also takes a future-focused approach and looks at and how the technologies of metaverse tourism...

Human capital management (HCM) plays a pivotal role in shaping competitive advantage within the tourism industry, where service quality, customer experience, and innovation are key differentiators. As tourism becomes competitive and globalized, the ability to attract, develop, and retain skilled workers is essential for businesses. Effective HCM strategies, like investing in employee training, fostering a positive organizational culture, and leveraging technology for talent management, can...

In a world grappling with pressing challenges of sustainability, the service sector stands as both a cornerstone of the global economy and a critical frontier for achieving sustainable development. Yet, despite its pivotal role, the sector faces hurdles that impede its progress toward the United Nations Sustainable Development Goals (SDGs). Issues of unequal access to vital services, resource inefficiencies, and the ever-looming peril of the digital divide threaten to cast shadows on the p...

As the tourism industry changes, niche tourism has emerged as a dynamic and growing sector, catering to specialized interests and unique travel preferences. This shift toward more personalized and focused travel experiences reshapes how destinations and services are marketed to potential tourists. From eco-tourism and adventure travel to cultural, wellness, and culinary tourism, the intersections of niche tourism and marketing have created new opportunities for both travelers and businesse...

This edited collection explores the intersection of tourism and entrepreneurship in the virtual metaverse environment. It examines how entrepreneurs can create, manage, and profit from virtual tourism ventures in a digital space and highlights key technologies, such as virtual reality (VR), augmented reality (AR), and blockchain. Highlighting both local and global challenges to the sector, including the need to navigate digital disruptions, foster international collaboration, and adapt to ...

The tourism industry faces various challenges, including environmental concerns and the rapid emergence of new technologies. To remain competitive, tourism companies must adapt, innovate, and anticipate future market needs. As consumers become more aware of social and environmental issues, tourism trends like ecotourism and indigenous tourism are gaining traction. Technology also plays a pivotal role, enhancing personalization and service delivery through innovations like AI and robotics. ...

The travel and hospitality industry in the 21st century cannot be conceived, planned, advertised, run, or researched without the use of digital technology and innovation. Sustainable development in this sector cannot be achieved without considering the Fourth Industrial Revolution. The use of technology not only enhances the industry's profitability but also helps it to respond effectively to pressing global sustainability issues such as pandemics, climate change, energy crises, workforce ...