Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how...

In 1795 a convict ship leaves England for New South Wales in Australia. Nearing its destination, it encounters a savage storm but, miraculously, their battered ship stays afloat and limps into Sydney Harbour. Here, the convicts rebel, overpower the crew and make their escape, destroying the ship in the process. Fleeing the sinking vessel with only the clothes on their backs, the survivors struggle ashore.Among the escaped convicts, seething resentments fuel an appetite for brutal re...

Servants or Friends?What is God looking for, servants or friends? The answer may surprise you. In a world where occupational success forms the basis of our identity, God seeks something more valuable. Throughout the Bible, men and women found themselves on a journey to know God personally. They faced critical moments which ultimately brought them closer to God. As a result, they shifted from religious duty to fervent desire.Author Steve Harrison focuses on ...

Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you.In fact, you'll see that everyone plays a crucial role in producing creative work that works:What it means to be creative,How to build a creative culture,How virtua...

God's Love "burns like a blazing fire, like a burning flame" (Song of Solomon 8:6).Drenched with personal experiences and biblical truths, Consuming Love will take you to a deeper level of understanding about God's commitment, friendship, and passion for you.Author Steve Harrison focuses on the deep and dramatic love that your heavenly Father has for you by explaining core — and surprisingly new — issues including:Undying Lov...

First contact?“Take it easy,” said Kylie, still with a hint of amusement. “You’re perfectly safe. Think of me as a tourist.”Polly squinted back at her. She couldn’t help herself. “Are you invading earth?”“Are you kidding? Do you know how much that would cost?”“Then what are you doing here?”“We found you after you activated the camera on the satellite and were impressed by the other stuff you did to hide your tracks. Easy for us, but we all thought it was ...

First contact?"Take it easy," said Kylie, still with a hint of amusement. "You're perfectly safe. Think of me as a tourist."Polly squinted back at her. She couldn't help herself. "Are you invading earth?""Are you kidding? Do you know how much that would cost?""Then what are you doing here?""We found you after you activated the camera on the satellite and were impressed by the other stuff you did to hide your tracks. Easy for us, but we all thought it...

The title, Existence is Elsewhen, paraphrases the last sentence of André Breton’s 1924 Manifesto of Surrealism, perfectly summing up the intent behind this anthology of stories from a wonderful collection of authors. Different worlds… different times. It’s what Elsewhen Press has been about since we launched our first title in 2011.Here, we present twenty science fiction stories for you to enjoy. We are delighted that headlining this collection is the fantastic

This book explains the financial appraisal of capital budgeting projects. The coverage extends from the development of basic concepts, principles and techniques to the application of them in increasingly complex and real-world situations. Identification and estimation (including forecasting) of cash flows, project appraisal formulae, and the application of net present value (NPV), internal rate of return (IRR) and other project evaluation criteria are illustrated with a variety of calculat...

This book offers a concise guide to using social media ethically and responsibly for journalism.Focusing on the essential practical skills that journalists need to operate successfully across multiple social media platforms, Social Media for Journalists takes readers step-by-step through the entire journalistic process – from story generation and newsgathering, through content creation and verification, to dissemination and audience interactivity – and considers how one ca...

Microsystems are the building blocks of the healthcare system. They are the small functional frontline units that provide most healthcare to most people, be it a clinic or a ward. The microsystem improvement approach engages teams at the frontline of care with patients and families in a structured process to improve the quality of care and outcomes. This Element offers an overview of the theory of the microsystems, mesosystems, and team coaching improvement approaches, using case studies t...

The essential guide to creating an honest, ethical workplace culture in any industryIn The Manager’s Book of Decencies, Stephen Harrison showed how even the smallest gestures can produce big results and change the culture of an entire workforce. Now the author of that prescient bestseller has teamed up with Jim Lukaszewski, America’s Crisis Guru® to write the definitive guide to transforming or restoring your workplace into a showplace of honest, ethical b...