Make customer-centricity tangible, sustainable, and real by implementing structural and systemic changes to the DNA of your company.Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies and it’s possible to deliver just that with the framework provided in The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. An en...

Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies, and it's possible to deliver just that with the framework provided in The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. An enlightening and pragmatic guide, The Customer Excellence Enterprise is for everyone who needs to elevate the customer experience to a fundamental re...

In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward innovation efforts: (1) borrow assets from the existing firms, (2) unlearn and unload certain processes and systems that do not serve the new entity, and (3) learn and build all new capabilities and skills.In their study of the Ten Rules in action, Govindarajan and Trimble observed many ...

Innovation is a key source of competitive advantage, but it remains frustratingly elusive for many organizations. This book shows you how to close the innovation gap by making individuals and organizations systematically and sustainably innovative. You will learn how to embrace a culture of innovation and make it permeate every level of the organization. You will find a clear road map and practical tools to redefine your workplace's culture, identify and tap into the existing innovative in...

Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking g...

This invaluable resource helps you understand what it takes to be a great sales manager, allowing you to avoid many of the common first-time sales management mistakes, and be successful right out of the gate.Making the leap into sales management means meeting a whole new set of challenges. As a manager, you’re going to have to quickly develop the skills that allow you to build and supervise a sales team, communicate effectively, set goals, be a mentor, and much, mu...

As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees' ideas. So, why are individuals at all levels of organizations typically poor advocates for ideas? Intrapreneurship provides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within thei...

Studies consistently show that quality leadership development programs pay off for companies -- in the form of shareholder returns, market share growth, and sales. However, many companies have inadequate leadership development programs. This book challenges traditional views of leadership development with a perspective that focuses on recognizing leadership as a source of competitive advantage. If you're a manager or an HR leader, The Leadership Gap offers the practical, e...

Provides a clear road map to instilling a culture of safety excellence in any organizationDid you know that accidental injury is among the top ten leading causes of death in every age group? With this book as your guide, you'll learn how to help your organization develop, implement, and sustain Safety Culture Excellence, vital for the protection of and improvement in the quality of life for everyone who works there.STEPS to Safety Culture Excellence

Managing people just got easierThe book gives you a sound understanding of the concept of people management; the role of people managers; people motivational theories; the various people management styles and their appropriateness; the tools available to people managers to help them do their jobs effectively; techniques for managing performance; and an insight into how people managers candevelop their teams.Management, along with leadership, is one of the mo...

BRM Explained: The Collected Works (vol. one) is a curated selection of articles from BRM Institute's Body of Knowledge and can be used as a prep tool for the BRMP ® course/certification or as a foundational overview of the art and practice of Business Relationship Management.Providing a treasure trove of experience and knowledge geared toward propelling any BRM through their professional career, BRM Explained provides guidance on topics such as:Communicating in industry te...

The purpose of DIGITAL MASTER is to envision the multidimensional impact that digital philosophy, technology, and methodology will have on the future of business and human society. In today’s overly complex, hyperconnected, and interdependent business dynamic, Digital Masters – the highly mature organizations – not only apply the most advanced digital technology into their business management disciplines but, more importantly, they orchestrate the harmonized digital symphony across all key...