Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design.In Marketing to Mindstates, Will Lea...

A scandalous full-cast dramatized romp through Hogarth’s famous paintings, bringing to life the story in – and behind – each canvasListen to this double helping of laugh-out-loud comedy featuring an all-star cast including Stephen Mangan, Annabel Scholey (The Split), Sheila Reid (Benidorm) and Will Keen (His Dark Materials and The Crown) as they bring alive the life and times of ...