When North Korea mounted its audacious surprise invasion of South Korea in June 1950, the world was stunned. Within 3 days, the Soviet backed North Koreans had captured the South Korean capital of Seoul and threatened to soon take over the entire country. Facing imminent defeat, the South Koreans and their American allies put out the call for urgent reinforcements. Among the first to answer were the men of the 27th British Commonwealth Brigade.Comprising units from five countries -...

In March 1944, Japan launched its audacious overland invasion of India from Burma. Taken by surprise, the British rear areas lay exposed and undefended except for the previously untested 50 Indian Parachute Brigade training in the jungle around Manipur. After a series of brutal encounter battles, the Paratroopers consolidated on the isolated Naga village of Sangshak high in the Manipur hills. Holding out against an aggressive and determined enemy, the Brigade fought off wave after wave of ...

Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-we could impact what they do. But that isn't true at all.Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn't tell us what will work now.Valuegraphics change everything.

When a plane crashes in New Jersey, apparently due to a computer virus, the NTSB asks Rick Masterson, a convicted hacker, to help find the cause. Accompanied by his former professor John Cameron and FBI Agent Emma Dupres, they follow the trail to Silicon Valley in California where they are plunged into a world of corporate espionage, avarice and murder.

Engaging Communities in Museums is designed for museum professionals who are hungry for information about how to design experiences in partnership with their communities. Providing an overview of the many ways that museums around the world have begun to listen more attentively to their audience, the book highlights the importance of listening to community and discusses the idea of relationship-building as an entry point to relevancy.Drawing on interviews and discussions wi...

The book follows a proven training outline, including real-life examples and exercises, to teach healthcare professionals and students how to lead effective and successful Root Cause Analysis (RCA) to eliminate patient harm.This book discusses the need for RCA in the healthcare sector, providing practical advice for its facilitation. It addresses when to use RCA, how to create effective RCA action plans, and how to prevent common RCA failures. An RCA training curriculum is also inc...

Penny Barclay thought she could trust those closest to her.Her mother had been a paragon of virtue, a woman of sense and ingenuity in Penny's eyes. Lou had been Penny's friend, her confidante, her mentor. But both of them had kept dangerous secrets.Now, Penny finds herself trapped in the capital with the evidence Prince Aiden, Lord of the Underworld, needs. With the notes she found in her mother's study, they could finally name the Cartographer and stop the...

Paulo MacGregor is a liar.As Marquess of Delphine and the only oracular mage in the kingdom, it's his job to report any threat that may grow within Olympia's borders. But he didn't. He knows about The Cartographer. He knows about the rebels and what they're planning. He knows it all, and he does nothing. If he did, Laurel Flumen would have never come to assassinate Prince Dion. And if she had never come, he'd never have had the chance to change her fate.Lau...

Engaging audiences through costumed staff at museums and historic sites is one of the most effective ways to interpret the past for a public used to multimedia presentations on their TVs and computers.Here, David Allison, who has worked at several museums known for effective enactments, provides:the fascinating stories of three large living history museums as they adapt to changing audience expectations. a solid overview of the types of interpretation that living history mu...

A richly illustrated natural history of fungiOccupying an entire kingdom of their own, fungi comprise over 155,000 species that include yeasts, rusts, and molds as well as the more familiar mushrooms and toadstools that we see in the wild and on our plates. Found widely across the globe, they represent a diverse group of organisms, some living freely in soil and water, and others forming parasitic or symbiotic relationships with plants, algae, and animals. This boo...

Souvent complémentaires mais parfois opposés, le patrimoine et le tourisme restent encore mal compris sous l’angle de leurs dynamiques réciproques. Comment cette interaction redessine-t-elle les usages et les visions du monde ?Cet ouvrage, né des Quinzièmes Rencontres internationales des chercheurs de la relève en patrimoine organisées à l’initiative de la Chaire de recherche du Canada en patrimoine urbain, propose une relecture critique des relations entre le patrimoine et le tour...

Pressed into King George's Navy for the second time in a month, John Pearce and his comrades, the so-called Pelicans, find themselves working aboard HMS Griffin, a slow and over-crowded ship, sailing the Channel in search of the numerous French privateers that prey on English merchant shipping: her task to stop them and, if possible, to capture or destroy them.But Pearce has greater things on his mind: he must rescue his ailing father from the dangers of revolutionary Paris, and to...