Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your search engine marketing needs a distinctive blend of creativity and logic.Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking...

For over fifty years, Eli Schwartz has inspired generations of economists through his prolific publications and dedicated in teaching. In 2008, the Martindale Center for the Study of Private Enterprise at Lehigh University invited prominent academics and practitioners—including Nobel Prize recipients, Robert Solow and Harry Markowitz, and former Chairman of the Economic Advisers to Ronald Reagan, Murray Weidenbaum—to contribute pieces that reflect their own approaches to issues that Schwar...

In this thought-provoking and timely examination, academic and writer Michael Wesley asks what Australians really think and how they feel about our universities, and where to next?In 1964, Donald Horne wrote in his classic The Lucky Country that, in a sense, 'Australia does not have a mind. Intellectual life exists but . . . has no established relation to practical life.' For Horne, Australia's universities were marginalised; they were places where 'clever men nurse the ...

A snowman that comes to life and a stone statue that starts to walk – these all sound like fidgets of an overactive imagination. At some point, sensible adults should get their act together and finally admit that the Easter Bunny and Santa Claus don't really exist, and that there is nothing evil lurking for them in the dark in the basement… but is this really true? The four heroes of this series have considerably different experiences! Shadowstrings is a series full of strange happenings a...

Travel to exotic places is fascinating, and equally so are infections and other dangers of exotic travel. Moreover, one need not be traveling to suffer these maladies; sometimes they travel to you. The enormous global mobility demands a public health response. The result is the concept of ‘travel medicine’ as a separate discipline. This book describes the evolution of travel medicine, travel vaccines, malaria prophylaxis and infections of adventure and leisure. This book is unique and diff...

Is economic growth desirable? Possible? Necessary? The distinguished social scientists represented in this collection give conflicting answers, resulting in a lively debate on the costs and benefits of growth in the developed and developing countries. This volume, first published in 1973, contains proceedings of a Conference on the Limits to Growth, held at the Center for Social Research, Lehigh University, October 1972. This book will be of interest to students of economics.