What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Har...

Get solid career advice from successful businesswoman and former Trump Organization executive and costar of The Apprentice in this New York Times bestseller that shows how to take your career to the next level.Known for her cool demeanor and her no-holds-barred assessments of the candidates in the boardroom on The Apprentice, Carolyn Kepcher co-starred with Donald Trump on the hit reality television show for five seasons. Here, in Car...

Get solid career advice from successful businesswoman and former Trump Organization executive and costar of The Apprentice in this New York Times bestseller that shows how to take your career to the next level.Known for her cool demeanor and her no-holds-barred assessments of the candidates in the boardroom on The Apprentice, Carolyn Kepcher co-starred with Donald Trump on the hit reality television show for five seasons. Here, in Car...