Referencias comerciales en Negocios y finanzas eBooks

No More Tears

The Dark Secrets of Johnson & Johnson

de Gardiner Harris ...

**NEW YORK TIMES BESTSELLER • An explosive, deeply reported exposé of Johnson & Johnson, one of America’s oldest and most trusted pharmaceutical companies—from an award-winning investigative journalist“A damning portrait.”—Associated Press**“A page-turning drama that raises life-or-death questions about the world’s largest healthcare conglomerate.”—Jonathan Eig, Pulitzer Prize–winning author of ... Leer más

Antes $14.99 USD Ahora $2.99 USD

**NEW YORK TIMES BESTSELLER • An explosive, deeply reported exposé of Johnson & Johnson, one of America’s oldest and most trusted pharmaceutical companies—from an award-winning investigative journalist“A damning portrait.”—Associated Press**“A page-turning drama that raises life-or-death questions about the world’s largest healthcare conglomerate.”—Jonathan Eig, Pulitzer Prize–winning author of
... Leer más
The AI Con

How to Fight Big Tech’s Hype and Create the Future We Want

de Emily M. Bender, Alex Hanna ...

A smart, incisive work of technology criticism that examines the technologies sold as artificial intelligence, the drawbacks of systems sold under this banner, and why it’s crucial to recognize the many ways in which AI hype covers for a small set of power-hungry actors.Is artificial intelligence going to take over the world? Have big tech scientists created an artificial lifeform that can think ... Leer más

$21.49 USD

A smart, incisive work of technology criticism that examines the technologies sold as artificial intelligence, the drawbacks of systems sold under this banner, and why it’s crucial to recognize the many ways in which AI hype covers for a small set of power-hungry actors.Is artificial intelligence going to take over the world? Have big tech scientists created an artificial lifeform that can think
... Leer más
Influence, New and Expanded

The Psychology of Persuasion

de Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

Antes $21.99 USD Ahora $1.99 USD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Leer más
Economics in One Lesson

The Shortest and Surest Way to Understand Basic Economics

de Henry Hazlitt ...

**Over a million copies sold! A fundamental influence on modern libertarianism, this classic guide to the basics of economic theory defends capitalism and the free market from economic myths that persist to this day.“A magnificent job of theoretical exposition.”—Ayn Rand**Considered among the leading economic thinkers of the “Austrian School,” which includes Carl Menger, Ludwig von Mises, ... Leer más

$1.99 USD

**Over a million copies sold! A fundamental influence on modern libertarianism, this classic guide to the basics of economic theory defends capitalism and the free market from economic myths that persist to this day.“A magnificent job of theoretical exposition.”—Ayn Rand**Considered among the leading economic thinkers of the “Austrian School,” which includes Carl Menger, Ludwig von Mises,
... Leer más
Misbelief

What Makes Rational People Believe Irrational Things

de Dan Ariely ...

“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”—Yuval Harari, bestselling author of Sapiens“Misbelief is an urgent ... Leer más

$1.99 USD

“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”—Yuval Harari, bestselling author of Sapiens“Misbelief is an urgent
... Leer más
What Every BODY is Saying

An Ex-FBI Agent’s Guide to Speed-Reading People

de Joe Navarro, Marvin Karlins ...

OVER 1 MILLION COPIES SOLDJoe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people and master the science of understanding human behavior: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and ... Leer más

Antes $12.49 USD Ahora $7.99 USD

OVER 1 MILLION COPIES SOLDJoe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people and master the science of understanding human behavior: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and
... Leer más
Never Split the Difference

Negotiating As If Your Life Depended On It

de Chris Voss, Tahl Raz ...

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations and conflict resolution—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former ... Leer más

$23.99 USD

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations and conflict resolution—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former
... Leer más
1873

The Rothschilds, the First Great Depression, and the Making of the Modern World

de Liaquat Ahamed ...

**“A lively and compelling account . . . The cumulative effect is impressive. . . . Ahamed tells his story with an easy fluency and a high velocity.” —The New York Times Book Review“Superb . . . Ahamed thrillingly brings back to life a boom not unlike today's . . . In the process, he illuminates new ways of thinking about finance.” —Financial TimesNamed a Most Anticipated Book of 2026 by Literary ... Leer más

$16.99 USD

**“A lively and compelling account . . . The cumulative effect is impressive. . . . Ahamed tells his story with an easy fluency and a high velocity.” —The New York Times Book Review“Superb . . . Ahamed thrillingly brings back to life a boom not unlike today's . . . In the process, he illuminates new ways of thinking about finance.” —Financial TimesNamed a Most Anticipated Book of 2026 by Literary
... Leer más
Absolute Value

What Really Influences Customers in the Age of (Nearly) Perfect Information

de Itamar Simonson, Emanuel Rosen ...

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and ... Leer más

$7.99 USD

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and
... Leer más
The Age of Turbulence

Adventures in a New World

de Alan Greenspan ...

**The acclaimed, #1 bestselling memoir from "the pre-eminent economic policymaker of his time" (The New York Times)"First rate . . . Intelligent in a way that few popular books on economics manage or even try to be." —The Economist**The Age Of Turbulence is Alan Greenspan’s incomparable reckoning with the contemporary financial world, channeled through his own experiences working in the command ... Leer más

$14.99 USD

**The acclaimed, #1 bestselling memoir from "the pre-eminent economic policymaker of his time" (The New York Times)"First rate . . . Intelligent in a way that few popular books on economics manage or even try to be." —The Economist**The Age Of Turbulence is Alan Greenspan’s incomparable reckoning with the contemporary financial world, channeled through his own experiences working in the command
... Leer más
Boeing Versus Airbus

de John Newhouse ...

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies ... Leer más

Antes $13.99 USD Ahora $7.99 USD

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies
... Leer más
Diamonds, Gold, and War

The British, the Boers, and the Making of South Africa

de Martin Meredith ...

Southern Africa was once regarded as a worthless jumble of British colonies, Boer republics, and African chiefdoms, a troublesome region of little interest to the outside world. But then prospectors chanced upon the world's richest deposits of diamonds and gold, setting off a titanic struggle between the British and the Boers for control of the land. The result was the costliest, bloodiest, and ... Leer más

$12.99 USD

Southern Africa was once regarded as a worthless jumble of British colonies, Boer republics, and African chiefdoms, a troublesome region of little interest to the outside world. But then prospectors chanced upon the world's richest deposits of diamonds and gold, setting off a titanic struggle between the British and the Boers for control of the land. The result was the costliest, bloodiest, and
... Leer más
The E-Myth Physician

Why Most Medical Practices Don't Work and What to Do About It

de Michael E. Gerber ...

Antes $12.99 USD Ahora $6.99 USD
Writing Is Designing

Words and the User Experience

de Michael J. Metts, Andy Welfle ...

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing. ... Leer más

$38.99 USD

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.
... Leer más
The Fifth Discipline

The Art & Practice of The Learning Organization

de Peter M. Senge ...

MORE THAN ONE MILLION COPIES IN PRINT • “One of the seminal management books of the past seventy-five years.”—Harvard Business ReviewThis revised edition of the bestselling classic is based on fifteen years of experience in putting Peter Senge’s ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than ... Leer más

$12.99 USD

MORE THAN ONE MILLION COPIES IN PRINT • “One of the seminal management books of the past seventy-five years.”—Harvard Business ReviewThis revised edition of the bestselling classic is based on fifteen years of experience in putting Peter Senge’s ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than
... Leer más
Steve Jobs in Exile

The Untold Story of NeXT and the Remaking of an American Visionary

de Geoffrey Cain, Ed Catmull ...

The Untold Story of Steve Jobs's Wilderness Years—and the Creation of a LegendIn 1985, Steve Jobs—the brilliant, volatile founder of Apple Computer—walked out of his company's headquarters, driven from the very corporation he had created. What happened next would transform not only his life and career, but the future of technology itself.For twelve years, from 1985 to 1997, Jobs wandered the ... Leer más

$14.99 USD

The Untold Story of Steve Jobs's Wilderness Years—and the Creation of a LegendIn 1985, Steve Jobs—the brilliant, volatile founder of Apple Computer—walked out of his company's headquarters, driven from the very corporation he had created. What happened next would transform not only his life and career, but the future of technology itself.For twelve years, from 1985 to 1997, Jobs wandered the
... Leer más
Inside Money

Brown Brothers Harriman and the American Way of Power

de Zachary Karabell ...

A sweeping history of the legendary private investment firm Brown Brothers Harriman, exploring its central role in the story of American wealth and its rise to global powerConspiracy theories have always swirled around Brown Brothers Harriman, and not without reason. Throughout the nineteenth century, when America was convulsed by a devastating financial panic essentially every twenty years, Brown ... Leer más

$13.99 USD

A sweeping history of the legendary private investment firm Brown Brothers Harriman, exploring its central role in the story of American wealth and its rise to global powerConspiracy theories have always swirled around Brown Brothers Harriman, and not without reason. Throughout the nineteenth century, when America was convulsed by a devastating financial panic essentially every twenty years, Brown
... Leer más
Mother / Founder

68 Women on the Trials and Triumphs of Starting a Business and Raising a Family

de Amanda Jane Jones, Jennifer Fernandez ...

An inspirational and empowering celebration of more than sixty women who are both dedicated mothers and successful entrepreneurs.Starting a business can be daunting, scary, and exciting, all at once; so too can starting a family. But they can coexist—as the incredible roster of women in this book demonstrate, entrepreneurship can be both a sustainable and fulfilling model for working motherhood. ... Leer más

Antes $16.99 USD Ahora $1.99 USD

An inspirational and empowering celebration of more than sixty women who are both dedicated mothers and successful entrepreneurs.Starting a business can be daunting, scary, and exciting, all at once; so too can starting a family. But they can coexist—as the incredible roster of women in this book demonstrate, entrepreneurship can be both a sustainable and fulfilling model for working motherhood.
... Leer más
Lords of Finance

The Bankers Who Broke the World (Pulitzer Prize Winner)

de Liaquat Ahamed ...

**Winner of the Pulitzer Prize“A magisterial work.” —New York Times Book Review“The rich and charming story of the end of the world.” —TIME“Highly readable.” —Financial Times“This absorbing study of the first collective of central bankers is provocative, not least because it is still relevant.” —The Economist**It is commonly believed that the Great Depression that began in 1929 resulted from a ... Leer más

$12.99 USD

**Winner of the Pulitzer Prize“A magisterial work.” —New York Times Book Review“The rich and charming story of the end of the world.” —TIME“Highly readable.” —Financial Times“This absorbing study of the first collective of central bankers is provocative, not least because it is still relevant.” —The Economist**It is commonly believed that the Great Depression that began in 1929 resulted from a
... Leer más
The Thinking Machine

Jensen Huang, Nvidia, and the World's Most Coveted Microchip

de Stephen Witt ...

**Winner of the FT and Schroders Business Book of the Year AwardNamed a Best Book of 2025 by The Economist“Framed as a biography of Jensen Huang, the only CEO Nvidia has ever had, the book is also something more interesting and revealing: a window onto the intellectual, cultural, and economic ecosystem that has led to the emergence of superpowerful AI.” —James Surowiecki, The Atlantic“A lively ... Leer más

$15.99 USD

**Winner of the FT and Schroders Business Book of the Year AwardNamed a Best Book of 2025 by The Economist“Framed as a biography of Jensen Huang, the only CEO Nvidia has ever had, the book is also something more interesting and revealing: a window onto the intellectual, cultural, and economic ecosystem that has led to the emergence of superpowerful AI.” —James Surowiecki, The Atlantic“A lively
... Leer más
On Writing Well, 30th Anniversary Edition

An Informal Guide to Writing Nonfiction

de William Zinsser ...

"On Writing Well, 30th Anniversary Edition EPB is a bible for a generation of writers looking for clues to clean, compelling prose." —New York TimesA beloved classic and the definitive volume on the art of writing nonfictionOn Writing Well, 30th Anniversary Edition EPB, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the w ... Leer más

$11.99 USD

"On Writing Well, 30th Anniversary Edition EPB is a bible for a generation of writers looking for clues to clean, compelling prose." —New York TimesA beloved classic and the definitive volume on the art of writing nonfictionOn Writing Well, 30th Anniversary Edition EPB, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the w
... Leer más
When Genius Failed

The Rise and Fall of Long-Term Capital Management

de Roger Lowenstein ...

**“A riveting account that reaches beyond the market landscape to say something universal about risk and triumph, about hubris and failure.”—**The New York TimesNAMED ONE OF THE BEST BOOKS OF THE YEAR BY BUSINESSWEEKIn this business classic—now with a new Afterword in which the author draws parallels to the recent financial crisis—Roger Lowenstein captures the gripping roller-coaster ride of Long ... Leer más

$14.99 USD

**“A riveting account that reaches beyond the market landscape to say something universal about risk and triumph, about hubris and failure.”—**The New York TimesNAMED ONE OF THE BEST BOOKS OF THE YEAR BY BUSINESSWEEKIn this business classic—now with a new Afterword in which the author draws parallels to the recent financial crisis—Roger Lowenstein captures the gripping roller-coaster ride of Long
... Leer más
Management

Tasks, Responsibilities, Practices

de Peter F. Drucker ...

$9.49 USD
The Speculation Economy

How Finance Triumphed Over Industry

de Lawrence E. Mitchell ...

" A fascinating account of the early twentieth century emergence of a stock-market-oriented economy." — BusinessWeekAmerican companies once focused exclusively on providing the best products and services. But today, most corporations are obsessed with maximizing their stock prices, resulting in short-term thinking and the kind of cook-the-books corruption seen in the Enron and WorldCom scandals of ... Leer más

$12.99 USD o gratis con Kobo Plus

" A fascinating account of the early twentieth century emergence of a stock-market-oriented economy." — BusinessWeekAmerican companies once focused exclusively on providing the best products and services. But today, most corporations are obsessed with maximizing their stock prices, resulting in short-term thinking and the kind of cook-the-books corruption seen in the Enron and WorldCom scandals of
... Leer más

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