Referencias comerciales en Negocios y finanzas eBooks

No More Tears

The Dark Secrets of Johnson & Johnson

de Gardiner Harris ...

**NEW YORK TIMES BESTSELLER • An explosive, deeply reported exposé of Johnson & Johnson, one of America’s oldest and most trusted pharmaceutical companies—from an award-winning investigative journalist“A damning portrait.”—Associated Press**“A page-turning drama that raises life-or-death questions about the world’s largest healthcare conglomerate.”—Jonathan Eig, Pulitzer Prize–winning author of ... Leer más

Antes $14.99 USD Ahora $2.99 USD

**NEW YORK TIMES BESTSELLER • An explosive, deeply reported exposé of Johnson & Johnson, one of America’s oldest and most trusted pharmaceutical companies—from an award-winning investigative journalist“A damning portrait.”—Associated Press**“A page-turning drama that raises life-or-death questions about the world’s largest healthcare conglomerate.”—Jonathan Eig, Pulitzer Prize–winning author of
... Leer más
Influence, New and Expanded

The Psychology of Persuasion

de Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

Antes $21.99 USD Ahora $1.99 USD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Leer más
The AI Con

How to Fight Big Tech’s Hype and Create the Future We Want

de Emily M. Bender, Alex Hanna ...

A smart, incisive work of technology criticism that examines the technologies sold as artificial intelligence, the drawbacks of systems sold under this banner, and why it’s crucial to recognize the many ways in which AI hype covers for a small set of power-hungry actors.Is artificial intelligence going to take over the world? Have big tech scientists created an artificial lifeform that can think ... Leer más

$21.49 USD

A smart, incisive work of technology criticism that examines the technologies sold as artificial intelligence, the drawbacks of systems sold under this banner, and why it’s crucial to recognize the many ways in which AI hype covers for a small set of power-hungry actors.Is artificial intelligence going to take over the world? Have big tech scientists created an artificial lifeform that can think
... Leer más
What Every BODY is Saying

An Ex-FBI Agent’s Guide to Speed-Reading People

de Joe Navarro, Marvin Karlins ...

OVER 1 MILLION COPIES SOLDJoe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people and master the science of understanding human behavior: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and ... Leer más

Antes $12.49 USD Ahora $7.99 USD

OVER 1 MILLION COPIES SOLDJoe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people and master the science of understanding human behavior: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and
... Leer más
The Peter Principle

Why Things Always Go Wrong

de Raymond Hull, Laurence J. Peter ...

$9.49 USD
The Game of Life and How to Play It

de Florence Scovel Shinn ...

Discover the timeless wisdom of Florence Scovel Shinn in "The Game of Life and How to Play It." This influential self-help classic delves into the profound connection between thoughts, beliefs, and the experiences that shape our lives. Shinn's teachings emphasize the power of positive thinking, affirmations, and spiritual principles to overcome challenges and manifest desired outcomes. Through ... Leer más

$0.99 USD

Discover the timeless wisdom of Florence Scovel Shinn in "The Game of Life and How to Play It." This influential self-help classic delves into the profound connection between thoughts, beliefs, and the experiences that shape our lives. Shinn's teachings emphasize the power of positive thinking, affirmations, and spiritual principles to overcome challenges and manifest desired outcomes. Through
... Leer más
Crisis Leadership in Higher Education

Theory and Practice

de Ralph A Gigliotti ...

There was a time when crises on college and university campuses were relatively rare. Much has changed, and it has changed quite rapidly. Rather than being isolated incidents requiring the sole attention of presidents, chancellors, or communication professionals, the proliferation of crises across campuses means that crisis leadership has now become fundamental to the work of university personnel ... Leer más

$19.49 USD

There was a time when crises on college and university campuses were relatively rare. Much has changed, and it has changed quite rapidly. Rather than being isolated incidents requiring the sole attention of presidents, chancellors, or communication professionals, the proliferation of crises across campuses means that crisis leadership has now become fundamental to the work of university personnel
... Leer más
The Illusion of Choice

16½ psychological biases that influence what we buy

de Richard Shotton ...

The compelling new book by Richard Shotton, author of The Choice Factory.Every day, people make hundreds of choices.Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can ... Leer más

$18.09 USD

The compelling new book by Richard Shotton, author of The Choice Factory.Every day, people make hundreds of choices.Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can
... Leer más
Emotional Intelligence Handbook: Your Quick Start Guide For Making Friends With Emotional Intelligence And Raising Your EQ

de Ramit Gupta ...

Emotional Intelligence Is Your Ticket To SuccessTake the first step towards mastering your social skills and turning your life around today!The secret to success isn't always about technical skills. In fact, that plays a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac wiz who just can't get ahead in life, and when we look at them, it's quite ... Leer más

$2.99 USD o gratis con Kobo Plus

Emotional Intelligence Is Your Ticket To SuccessTake the first step towards mastering your social skills and turning your life around today!The secret to success isn't always about technical skills. In fact, that plays a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac wiz who just can't get ahead in life, and when we look at them, it's quite
... Leer más
Market Your Genius

How to Generate New Leads, Get Dream Customers, and Create a Loyal Community

de Nikki Nash ...

An expert-preneur's guide to building your audienceYour experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience.In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step ... Leer más

$9.99 USD

An expert-preneur's guide to building your audienceYour experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience.In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step
... Leer más
Merchants of Culture

The Publishing Business in the Twenty-First Century

de John B. Thompson ...

"All you need to know about the industry at a time of momentous change."-Drake McFeely, chairman and president, W.W. Norton & CompanyFor nearly five centuries, the world of book publishing remained largely static. But at the dawn of the twenty-first century, the industry faces a combination of economic pressures and technological change that is forcing publishers to alter their practices and think ... Leer más

$13.99 USD

"All you need to know about the industry at a time of momentous change."-Drake McFeely, chairman and president, W.W. Norton & CompanyFor nearly five centuries, the world of book publishing remained largely static. But at the dawn of the twenty-first century, the industry faces a combination of economic pressures and technological change that is forcing publishers to alter their practices and think
... Leer más
Die With Zero

Getting All You Can from Your Money and Your Life

de Bill Perkins ...

A common-sense guide to living rich . . . instead of dying richImagine if by the time you died, you did everything you were told to. You worked hard, saved your money, and looked forward to financial freedom when you retired.The only thing you wasted along the way was . . . your life.Die with Zero presents a startling new and provocative philosophy as well as a practical personal finance guide on ... Leer más

$15.99 USD

A common-sense guide to living rich . . . instead of dying richImagine if by the time you died, you did everything you were told to. You worked hard, saved your money, and looked forward to financial freedom when you retired.The only thing you wasted along the way was . . . your life.Die with Zero presents a startling new and provocative philosophy as well as a practical personal finance guide on
... Leer más
Start With Yourself

A New Vision for Work & Life

de Emma Grede ...

INSTANT NEW YORK TIMES BESTSELLER • “Emma is an inspiring force, a modern day business mogul and visionary…[This book] should be your guide if you are starting a business, thinking about starting a business, already in a business, want to make a better business for yourself and want to be a better person in that business, I highly recommend Start With Yourself**…It’s a good reminder that a well ... Leer más

$15.99 USD

INSTANT NEW YORK TIMES BESTSELLER • “Emma is an inspiring force, a modern day business mogul and visionary…[This book] should be your guide if you are starting a business, thinking about starting a business, already in a business, want to make a better business for yourself and want to be a better person in that business, I highly recommend Start With Yourself**…It’s a good reminder that a well
... Leer más
Focus

The Hidden Driver of Excellence

de Daniel Goleman ...

New York Times Bestseller“A powerful guide for taking control of our attention.” —Tony Schwartz, author of The Power of Full Engagement and CEO of The Energy ProjectFrom the author of the #1 international bestseller Emotional Intelligence, comes a groundbreaking look at today’s scarcest resource and the secret to high performance and fulfillment: attention.For more than two decades, psychologist ... Leer más

$8.99 USD

New York Times Bestseller“A powerful guide for taking control of our attention.” —Tony Schwartz, author of The Power of Full Engagement and CEO of The Energy ProjectFrom the author of the #1 international bestseller Emotional Intelligence, comes a groundbreaking look at today’s scarcest resource and the secret to high performance and fulfillment: attention.For more than two decades, psychologist
... Leer más
Never Split the Difference

Negotiating As If Your Life Depended On It

de Chris Voss, Tahl Raz ...

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations and conflict resolution—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former ... Leer más

$23.99 USD

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations and conflict resolution—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former
... Leer más
Misbelief

What Makes Rational People Believe Irrational Things

de Dan Ariely ...

“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”—Yuval Harari, bestselling author of Sapiens“Misbelief is an urgent ... Leer más

$1.99 USD

“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”—Yuval Harari, bestselling author of Sapiens“Misbelief is an urgent
... Leer más
What Money Can't Buy

The Moral Limits of Markets

de Michael J. Sandel ...

In What Money Can't Buy, renowned political philosopher Michael J. Sandel rethinks the role that markets and money should play in our society.Should we pay children to read books or to get good grades? Should we put a price on human life to decide how much pollution to allow? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our ... Leer más

$11.99 USD

In What Money Can't Buy, renowned political philosopher Michael J. Sandel rethinks the role that markets and money should play in our society.Should we pay children to read books or to get good grades? Should we put a price on human life to decide how much pollution to allow? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our
... Leer más
When Genius Failed

The Rise and Fall of Long-Term Capital Management

de Roger Lowenstein ...

**“A riveting account that reaches beyond the market landscape to say something universal about risk and triumph, about hubris and failure.”—**The New York TimesNAMED ONE OF THE BEST BOOKS OF THE YEAR BY BUSINESSWEEKIn this business classic—now with a new Afterword in which the author draws parallels to the recent financial crisis—Roger Lowenstein captures the gripping roller-coaster ride of Long ... Leer más

$14.99 USD

**“A riveting account that reaches beyond the market landscape to say something universal about risk and triumph, about hubris and failure.”—**The New York TimesNAMED ONE OF THE BEST BOOKS OF THE YEAR BY BUSINESSWEEKIn this business classic—now with a new Afterword in which the author draws parallels to the recent financial crisis—Roger Lowenstein captures the gripping roller-coaster ride of Long
... Leer más
Play Nice

The Rise, Fall, and Future Of Blizzard Entertainment

de Jason Schreier ...

**A NEW YORK TIMES BESTSELLER AND AN NPR BEST BOOK OF 2024From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry: a riveting examination of Blizzard Entertainment's rise and shocking downfall—"A fast paced thrill ride, perfect for anyone who has ever played a video game" (Ben Mezrich).**For video game fans, the name Blizzard ... Leer más

$11.99 USD

**A NEW YORK TIMES BESTSELLER AND AN NPR BEST BOOK OF 2024From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry: a riveting examination of Blizzard Entertainment's rise and shocking downfall—"A fast paced thrill ride, perfect for anyone who has ever played a video game" (Ben Mezrich).**For video game fans, the name Blizzard
... Leer más
快思慢想

Thinking, Fast and Slow

de 康納曼, Daniel Kahneman ...

Traducido por 洪蘭 ...

Series series 財經企管
慢慢讀，反覆讀，跟著他踏上美妙的心智探索之旅。當代最偉大的心理學家、諾貝爾經濟學奬得主──康納曼灌注五十餘年研究功力，推出人類社會思想史上，第一本全面深度剖析大腦思考運作的「思考聖經」。不僅可能改變你的思維方式，甚至改變你的工作、生活與人生。認知科學權威洪蘭教授「六親不認、迫不及待想把它譯完，介紹給讀者看」中央研究院曾志朗院士專文推薦！● Amazon、《紐約時報》、《華爾街日報》、《經濟學人》年度選書● 《快思慢想》英文版上市至今快一年，橫掃全球各大暢銷書排行榜，穩居Amazon銷售總榜前百大、分類排行第1名、2011年11月選書 ‧《紐約時報》2011年度十大好書、暢銷書排行榜前20名● 《經濟學人》2011年度選書● 《華爾街日報》2011非小說類年度選書 ‧榮獲2011年《洛杉磯時報》圖書獎● 加拿大《環球郵報》2011年度最佳書籍● 2012英國最重要的非小說獎《山謬．強森獎》（ ... Leer más

$16.73 USD

慢慢讀，反覆讀，跟著他踏上美妙的心智探索之旅。當代最偉大的心理學家、諾貝爾經濟學奬得主──康納曼灌注五十餘年研究功力，推出人類社會思想史上，第一本全面深度剖析大腦思考運作的「思考聖經」。不僅可能改變你的思維方式，甚至改變你的工作、生活與人生。認知科學權威洪蘭教授「六親不認、迫不及待想把它譯完，介紹給讀者看」中央研究院曾志朗院士專文推薦！● Amazon、《紐約時報》、《華爾街日報》、《經濟學人》年度選書● 《快思慢想》英文版上市至今快一年，橫掃全球各大暢銷書排行榜，穩居Amazon銷售總榜前百大、分類排行第1名、2011年11月選書 ‧《紐約時報》2011年度十大好書、暢銷書排行榜前20名● 《經濟學人》2011年度選書● 《華爾街日報》2011非小說類年度選書 ‧榮獲2011年《洛杉磯時報》圖書獎● 加拿大《環球郵報》2011年度最佳書籍● 2012英國最重要的非小說獎《山謬．強森獎》（
... Leer más
Surrounded by Idiots Revised & Expanded Edition

The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

de Thomas Erikson ...

A fully revised and expanded edition of the runaway bestseller, Surrounded by Idiots—now with more:Text • Charts • Examples • Snark!Master the four basic behavior types and change the way you communicate!Do you ever think you’re the only one making any sense? Or tried to reason with your partner with disastrous results? Do long, rambling answers drive you crazy?You are not alone. After a ... Leer más

$12.99 USD

A fully revised and expanded edition of the runaway bestseller, Surrounded by Idiots—now with more:Text • Charts • Examples • Snark!Master the four basic behavior types and change the way you communicate!Do you ever think you’re the only one making any sense? Or tried to reason with your partner with disastrous results? Do long, rambling answers drive you crazy?You are not alone. After a
... Leer más
The Intelligent Investor Third Edition

The Definitive Book on Value Investing

de Benjamin Graham, Jason Zweig ...

75th Anniversary EditionThe classic work on investing, filled with sound and safe principles that are as reliable as ever, now revised with an introduction and appendix by financial legend Warren Buffett—one of the author’s most famous students—and newly updated commentaries on each chapter from distinguished Wall Street Journal writer Jason Zweig.“By far the best book about investing ever written ... Leer más

$1.99 USD

75th Anniversary EditionThe classic work on investing, filled with sound and safe principles that are as reliable as ever, now revised with an introduction and appendix by financial legend Warren Buffett—one of the author’s most famous students—and newly updated commentaries on each chapter from distinguished Wall Street Journal writer Jason Zweig.“By far the best book about investing ever written
... Leer más
The Shock Doctrine

The Rise of Disaster Capitalism

de Naomi Klein ...

International BestsellerWinner of the Warwick Prize for Writing18th in The Guardian's top 100 Greatest Books since 2000"Impassioned, hugely informative, wonderfully controversial, and scary as hell.” —John le CarréThe bestselling author of No Logo shows how the global "free market" has exploited crises and shock for three decades, from Chile to Iraq</... ... Leer más

$12.99 USD

International BestsellerWinner of the Warwick Prize for Writing18th in The Guardian's top 100 Greatest Books since 2000"Impassioned, hugely informative, wonderfully controversial, and scary as hell.” —John le CarréThe bestselling author of No Logo shows how the global "free market" has exploited crises and shock for three decades, from Chile to Iraq</...
... Leer más
The E-Myth Physician

Why Most Medical Practices Don't Work and What to Do About It

de Michael E. Gerber ...

Antes $12.99 USD Ahora $6.99 USD

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