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eBooks de Gestión

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  • Influence, New and Expanded

    The Psychology of Persuasion

    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

    Antes $21.99 USD Ahora $1.99 USD

  • Competition Demystified

    A Radically Simplified Approach to Business Strategy

    In the highly competitive world of business, understanding the dynamics of strategy is the key to success.Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer ... Leer más

    Antes $12.99 USD Ahora $1.99 USD

  • The Lean Startup

    How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    de Eric Ries ...
    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Leer más

    $1.99 USD

  • The Great Game of Business, Expanded and Updated

    The Only Sensible Way to Run a Company

    In the early 1980s, Springfield Remanufacturing Corporation (SRC) in Springfield, Missouri, was a near bankrupt division of International Harvester. That's when a green young manager, Jack Stack, took over and turned it around. He didn't know how to "manage" a company, but he did know about the principal, of athletic competition and democracy: keeping score, having fun, playing fair, providing ... Leer más

    $14.99 USD

  • Turn the Ship Around!

    A True Story of Turning Followers into Leaders

    **“One of the 12 best business books of all time…. Timeless principles of empowering leadership.” – USA Today"The best how-to manual anywhere for managers on delegating, training, and driving flawless execution.” —FORTUNE**Marquet was a Naval Academy graduate and an experienced officer when selected for submarine command. Trained to give orders in the traditional model of “know all–tell all” ... Leer más

    $17.99 USD

  • The Toyota Way : 14 Management Principles from the World's Greatest Manufacturer: 14 Management Principles from the World's Greatest Manufacturer

    14 Management Principles From the World's Greatest Manufacturer

    de Jeffrey Liker ...
    How to speed up business processes, improve quality, and cut costs in any industryIn factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the ... Leer más

    $20.79 USD

  • Rewired

    McKinsey's Playbook on How Leading Companies Win with Technology and AI

    The world’s most influential management consulting firm, McKinsey & Company, updates and expands its essential guide to AI transformationIn the newly revised second edition of Rewired: The McKinsey Playbook on How Leading Companies Win with Technology and AI, five experienced McKinsey leaders deliver an essential and incisive update to their widely read guide to planning and implementing ... Leer más

    $27.00 USD

  • The Halo Effect

    ... and the Eight Other Business Delusions That Deceive Managers

    Series series A Must-Read Guide for Managers
    With two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.Too many of today’s most prominent management gurus make steel-clad guarantees based on claims of irrefutable research, promising to reveal the secrets of why one company fails ... Leer más

    $13.99 USD

  • The Toyota Way to Lean Leadership: Achieving and Sustaining Excellence through Leadership Development

    The Missing Link to Toyota-Style Success—LEAN LEADERSHIP“This great book reveals the secret ingredient to lean success: lean leadership. Not only is it a pleasure to read, but it is also deep and enlightening. This book is an absolute must-read for anyone interested in lean: it’s both an eye opener and a game changer.”—Michael Ballé, Ph.D., coauthor of The Gold Mine and The Lean Manager“This will ... Leer más

    $25.99 USD

  • Lean Thinking

    Banish Waste and Create Wealth in Your Corporation

    Expanded, updated, and more relevant than ever, this bestselling business classic by two internationally renowned management analysts describes a business system for the twenty-first century that supersedes the mass production system of Ford, the financial control system of Sloan, and the strategic system of Welch and GE. It is based on the Toyota (lean) model, which combines operational ... Leer más

    $19.99 USD

  • The 21 Irrefutable Laws of Leadership

    Follow Them and People Will Follow You

    de John Maxwell ...
    What would happen if a top expert with more than thirty years of leadership experience were willing to distill everything he had learned about leadership into a handful of life-changing principles just for you? It would change your life.John C. Maxwell has done exactly that in The 21 Irrefutable Laws of Leadership. He has combined insights learned from his thirty-plus years of leadership successes ... Leer más

    Antes $17.99 USD Ahora $2.99 USD

  • Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results

    de Mike Rother ...
    "Toyota Kata gets to the essence of how Toyota manages continuous improvement and human ingenuity, through its improvement kata and coaching kata. Mike Rother explains why typical companies fail to understand the core of lean and make limited progress—and what it takes to make it a real part of your culture."—Jeffrey K. Liker, bestselling author of The Toyota Way"[Toyota Kata is] one of the ... Leer más

    $23.39 USD

  • Leadership BS

    Fixing Workplaces and Careers One Truth at a Time

    Finalist for the 2015 Financial Times and McKinsey Business Book of the YearBest business book of the week from Inc.comThe author of Power, Stanford business school professor, and a leading management thinker offers a hard-hitting dissection of the leadership industry and ways to make workplaces and careers work better.The leadership enterprise is enormous, with billions of dollars, thousands of ... Leer más

    $1.99 USD

  • Good Strategy Bad Strategy

    The Difference and Why It Matters

    Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by ... Leer más

    Antes $9.99 USD Ahora $1.99 USD

  • Crossing the Chasm, 3rd Edition

    Marketing and Selling Disruptive Products to Mainstream Customers

    The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Leer más

    $19.99 USD

  • The Six Disciplines of Strategic Thinking

    Leading Your Organization into the Future

    International bestselling author of The First 90 Days Michael D. Watkins presents an actionable framework for business strategy to help aspiring leaders learn to think strategically and improve their decision-making—a set of skills more necessary than ever in a world of constant change.Pattern recognition. Systems perspective. Mental agility. Structured problem-solving. Visioning. Political savvy. ... Leer más

    Antes $21.99 USD Ahora $1.99 USD

  • Measure What Matters

    How Google, Bono, and the Gates Foundation Rock the World with OKRs

    de John Doerr ...
    **#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. ... Leer más

    $8.99 USD

  • The 12 Week Year

    Get More Done in 12 Weeks than Others Do in 12 Months

    The guide to shortening your execution cycle down from one year to twelve weeksMost organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, ... Leer más

    Antes $15.00 USD Ahora $11.00 USD

  • The Making of a Manager

    What to Do When Everyone Looks to You

    de Julie Zhuo ...
    **Instant Wall Street Journal Bestseller!Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're doing.**That's exactly how Julie Zhuo felt when she became a rookie manager at the age of 25. She stared at a long list of logistics--from ... Leer más

    $13.99 USD

  • Capital Returns

    Investing Through the Capital Cycle: A Money Manager’s Reports 2002-15

    Edición de Edward Chancellor ...
    Series series Economics and Finance (R0)
    We live in an age of serial asset bubbles and spectacular busts. Economists, policymakers, central bankers and most people in the financial world have been blindsided by these busts, while investors have lost trillions. Economists argue that bubbles can only be spotted after they burst and that market moves are unpredictable. Yet Marathon Asset Management, a London-based investment firm managing ... Leer más

    $71.99 USD

  • 賈伯斯傳(紀念增訂版)

    Steve Jobs

    Series series 財經企管
    2023年紀念增訂版――重新評價賈伯斯賈伯斯有如達文西,在藝術與科學的交會口激發創意這本賈伯斯生前唯一授權的傳記,談的不只是賈伯斯。人人都知道賈伯斯不遺餘力捍衛隱私,這位傳奇企業家從未寫過回憶錄,但自2009年起,他接受本書作者艾薩克森多達四十餘次的深入訪談,並允許艾薩克森遍訪他的朋友、親戚、競爭對手、仇人和同事,總數超過一百人。在本書中,艾薩克森寫出「最真實的賈伯斯」,詳實描述這位創造力旺盛的企業家雲霄飛車般驚險刺激的一生。賈伯斯執著的個性、追求完美的熱情和狂猛的驅力,成功推動六大產業革命,包括個人電腦、動畫、音樂、手機、平板電腦和數位出版。而在賈伯斯出版十年後的這本紀念增訂版中,艾薩克森新增一篇後記,重新回顧賈伯... ... Leer más

    $19.12 USD

  • The Manager's Path

    A Guide for Tech Leaders Navigating Growth and Change

    Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal—especially when there are few tools, texts, and frameworks to help you. In this practical guide, author Camille Fournier (tech lead turned CTO) takes you through each stage in the journey from engineer to technical manager.From mentoring ... Leer más

    $24.99 USD

  • Driving Innovation from Within

    A Guide for Internal Entrepreneurs

    Conventional business wisdom tells us that entrepreneurs are society’s main source of innovation. Young founders leave college with a big idea, get to work in a garage, and build something that changes the world. Typical corporate employees, strangled by slow-moving bureaucracy, are blocked from making transformative discoveries.In Driving Innovation from Within, strategist and advisor Kaihan ... Leer más

    $25.19 USD