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Black Ops Advertising

Native Ads, Content Marketing and the Covert World of the Digital Sell

de Mara Einstein ...

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising ... Leer más

$8.99 USD

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising
... Leer más
Advertising

What Everyone Needs to Know®

de Mara Einstein ...

Series series What Everyone Needs To Know®
That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last ... Leer más

$10.49 USD

That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last
... Leer más
Content Confusion

News Media, Native Advertising, and Policy in an Era of Disinformation

de Michelle A. Amazeen ...

Series series Information Policy
How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native ... Leer más

$34.99 USD

How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native
... Leer más
Selling the Sacred

Religion and Marketing from Crossfit to QAnon

Edición de Mara Einstein, Sarah McFarland Taylor ...

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social ... Leer más

Antes $60.99 USD Ahora $53.99 USD

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social
... Leer más
Dijital Reklamın Gizli Dünyası

de Mara Einstein ...

Sosyal medya ortamlarında ya da geleneksel medya ortamlarında genellikle gerçeklere dayalı gazeteciliğe benzeyen içerikler aslında sandığınız gibi doğal haber değil. Hepsi reklamcılık ürünü. Kullanıcıların dikkatine: Arkasında bir şirket sponsoru olmayan “içerik” bulmak artık neredeyse imkânsız.Bu bizi neden mi ilgilendiriyor? Çünkü kişisel veriler, kişisel ilişkiler ve kimliklerimiz şirket kâr ... Leer más

$3.99 USD

Sosyal medya ortamlarında ya da geleneksel medya ortamlarında genellikle gerçeklere dayalı gazeteciliğe benzeyen içerikler aslında sandığınız gibi doğal haber değil. Hepsi reklamcılık ürünü. Kullanıcıların dikkatine: Arkasında bir şirket sponsoru olmayan “içerik” bulmak artık neredeyse imkânsız.Bu bizi neden mi ilgilendiriyor? Çünkü kişisel veriler, kişisel ilişkiler ve kimliklerimiz şirket kâr
... Leer más
Compassion, Inc.

How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

de Mara Einstein ...

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she ... Leer más

$31.99 USD

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she
... Leer más
Religion and Reality TV

Faith in Late Capitalism

Edición de Mara Einstein, Katherine Madden, Diane Winston ...

Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist ... Leer más

$60.99 USD

Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist
... Leer más
Media Diversity

Economics, Ownership, and the Fcc

de Mara Einstein ...

Series series Routledge Communication Series
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and ... Leer más

$58.99 USD

Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and
... Leer más
Brands of Faith

Marketing Religion in a Commercial Age

de Mara Einstein ...

Series series Media, Religion and Culture
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects ... Leer más

Antes $60.99 USD Ahora $53.99 USD

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects
... Leer más
Audiolibro

Hoodwinked

How Marketers Use the Same Tactics as Cults

de Mara Einstein, PhD ...

Narrado por Mara Einstein ...

Completo

10 hora 43 minutos

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Leer más

$25.99 USD o gratis con Kobo Plus

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This
... Leer más

Audiolibro

Transported

The Everyday Magic of Musical Daydreams

de Elizabeth Margulis ...

Narrado por Holly Adams ...

Completo

7 hora 34 minutos

A revelatory work—grounded in the author's own pathbreaking research—that explores the capacity for meaning-making and connection through "musical daydreams."We've all had the experience: a song comes on, and suddenly we're not where we were. We're back in the past, or living out a future that never happened, or imagining a scene that never existed. In Transported, Elizabeth Margulis explores the ... Leer más

$19.99 USD o gratis con Kobo Plus

Disponible también en: eBook

A revelatory work—grounded in the author's own pathbreaking research—that explores the capacity for meaning-making and connection through "musical daydreams."We've all had the experience: a song comes on, and suddenly we're not where we were. We're back in the past, or living out a future that never happened, or imagining a scene that never existed. In Transported, Elizabeth Margulis explores the
... Leer más

Disponible también en: eBook
Audiolibro

The Almighty Dollar

500 Years of the World's Most Powerful Money

de Brendan Greeley ...

Narrado por Matt Godfrey ...

Completo

12 hora 42 minutos

In this ambitious and groundbreaking history of the dollar, financial journalist and economic scholar Brendan Greeley makes a new argument about the origins of our money—and the people and nations who have surrendered to it.“Brimming with startling details, this is also serious financial history with a conclusion ripe for our unsettled times: Rulers and borders come and go, but the dollar has ... Leer más

$24.00 USD

Disponible también en: eBook

In this ambitious and groundbreaking history of the dollar, financial journalist and economic scholar Brendan Greeley makes a new argument about the origins of our money—and the people and nations who have surrendered to it.“Brimming with startling details, this is also serious financial history with a conclusion ripe for our unsettled times: Rulers and borders come and go, but the dollar has
... Leer más

Disponible también en: eBook

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Black Ops Advertising

Advertising

Content Confusion

Selling the Sacred

Dijital Reklamın Gizli Dünyası

Compassion, Inc.

Religion and Reality TV

Media Diversity

Brands of Faith

Hoodwinked

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Transported

The Almighty Dollar

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