31 Coffee Breaks to a Better Organization, as the title indicates, is a series of conversations that provide ideas, stories and recommendations that could be used as guidelines to improve your organization. The origins of the conversations are business columns written by Cornell N. Wright for the New Haven Register.Each of the 31 conversations can stand alone in reading and implementation. The conversations, to read, should fit within with the timing of a coffee break. An ...

31 Coffee Breaks to a Better Organization, as the title indicates, is a series of conversations that provide ideas, stories and recommendations that could be used as guidelines to improve your organization. The origins of the conversations are business columns written by Cornell N. Wright for the New Haven Register.Each of the 31 conversations can stand alone in reading and implementation. The conversations, to read, should fit within with the timing of a coffee break. An ...

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of m...

This book provides corporate leaders a roadmap for bridging the hierarchical gaps between management and employees to gain company-wide acceptance of transformative strategic initiatives. Serial entrepreneur Hayes Drumwright demonstrates how to take responsibility for uncovering and fusing the inspiration potential at all levels of your organization and neutralizing the culture of fear and apathy that corrodes the team and organizational commitments of your employees.Why is there a...

For salespeople feeling stressed and disappointed that their customers don’t want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success.The world of sales can be tough, so it’s easy to get discouraged when the rejections start piling up and your customers stop answering the phone. This allows the wrong thought patterns to start developing, soon you aren’t making quotas and then you begin looking...

"Business Execution for RESULTS" was named Judges' Choice Winner in the Management category of the 2014 Small Business Book Awards. The awards celebrate the best business books that appeal to entrepreneurs, managers, and their employees. The Winners were chosen by an expert panel of 24 judges from the small business community in the USA. The criteria for judging the Winners included: quality and quantity of the content conveyed; usefulness to small business owners and entrepreneurs; and fr...

"Zero to $60 Million" was written to challenge professional services practice directors to think out of the box when faced with the challenge of builiding their businesses. The case studies presented reinforce the practical application of the unconventional approaches to building a consulting practice, and provide insights into the steps taken to produce results that were in most cases totally unexpected and unpredictable. The lessons learned can serve as a bench mark in assessing current ...

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David AakerFrom branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an organization's sustained growth is to learn what it tak...

In more than 20 years in insurance and financial services sales, Ive had the privilege to talk with many of the top producers in the field. These producers, who routinely post huge sales numbers, have shared insightful sales and personal growth ideas that have enriched their personal and professional lives. I, in turn, have shared these success stories with others, hoping theyll achieve greater success through this shared knowledge. The book is designed to provide quick-and-easy moneymakin...

Make customer feedback work for your business.Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.Pay...

An award-winning business strategist shares 14 steps to creating and implementing a successful marketing plan.Traditional marketing pushes people away. Learn the art of attraction. Entrepreneurs, business owners, and marketing managers across all industries are learning the hard way that the platitudes they've read or heard about attraction-based marketing just don't easily translate into their businesses. In The Rules of Attraction, author Mark Deo has as...

This chapter comes from the Second Edition of Six Sigma Business Scorecard , which is filled with performance-measuring techniques that can be used throughout a corporation. This guidebook was designed to translate an organization's mission and business strategies into performance measures and operating objectives. Widely used around the world, it has become the linchpin of an integrated approach to taking the Six Sigma program of any company to the next level. Six Sigma Business Scorecard wi...