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The IABC Handbook of Organizational Communication

A Guide to Internal Communication, Public Relations, Marketing, and Leadership

2011

EN

The IABC Handbook of Organizational CommunicationTHIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and ...

$90.79 USD

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Strategic Management

A Stakeholder Approach


2010

EN

Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development of stakeholder theory. Widely acknowledged as a world leader in business ethics and strategic management, R. Edward Freeman's foundational work continues to inspire scholars and students concerned with a more practical view of how business and capitalism actually work. Business can be underst...

$43.49 USD

2011

EN

The low-labor guide to mastering HRM!Want to dive into human resources but your brain says, "Help wanted!"? No problem! Put Human Resource Management DeMYSTiFieD on the job, and you'll solve your dilemma in no time!Using a clear, step-by-step format, this practical guide provides a firm foundation in the basics of the field. You'll master all the key issues in human resources, like benefits, legal situations, hiring, training, outplacement, worker rights, and mor...

$21.59 USD

The Best Law Schools' Admissions Secrets

The Essential Guide from Harvard's Former Admissions Dean

2008

EN

The ULTIMATE Insider Information on How to STAND OUT and GET ADMITTED!When trying to beat the tough law school competition, how do you know what will get you fast-tracked to the "yes" pile (or the dreaded "no" pile)?No insider is better suited to set you on the right track than Joyce Putnam Curll, former Dean of Admissions for Harvard Law School. The Best Law Schools' Admissions Secrets is the ultimate collection of insider...

$14.39 USD

2008

EN

It isn't always obvious what a college major can offer to the workplace. Great Jobs books help students and recent college graduates explore the possibilities in their majors and provide:Guidance on how to present a major as a workplace asset during an interviewA primer for new college grads on how to conduct a job searchWays to use a college major in the real world

$16.59 USD

The Strategic Drucker

Growth Strategies and Marketing Insights from the Works of Peter Drucker

2011

EN

The strategy and marketing wisdom of Peter Drucker, compiled into one handy guidePeter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and student Robert Swaim has distilled Drucker's most important business strategies and ph...

$25.19 USD

Changing Business from the Inside Out

A Tree-Hugger's Guide to Working in Corporations


2012

EN

The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate behavior, and an increasing number of executives are eager to make their organizations more of ...

$17.99 USD

Sales Management

A Global Perspective

2003

EN

As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered include:* cross-cultural negotiations* hiring, training, motivating and evaluating the international sales force* Customer...

$120.99 USD

Human Resource Policy

Connecting Strategy with Real-World Practice

2020

EN

‘Human Resource Policy’ describes how policies anchor HR practice and connect HR to organisational strategy. It reaffirms the importance of policy and the need for practitioners to possess skills in the research, development, writing and implementation of HR policies. The book also examines 16 important policy areas and discusses the various policy options that might apply, depending on the organisation’s nature, the legal framework that applies to it and its strategic needs.

$44.99 USD

The Stakeholder Strategy

Profiting from Collaborative Business Relationships

1998

EN

In today's highly networked and competitive global economy, mounting social and environmental problems are forcing corporations to focus on more than just their stockholders' interest in meeting bottom line profitability. More and more companies are recognizing the value of identifying and building relationships with all of their organization's stakeholders-employees, customers, suppliers, and even communities. In fact, recent research has shown that companies that treat their employees we...

$20.19 USD

2012

EN

Managing Nonprofit OrganizationsManaging Nonprofit Organizations offers a comprehensive treatment of the key topics in nonprofit management for practitioners, professors, and students in both graduate and undergraduate courses. The first of its kind, this volume will serve as both text and handbook and will be supplemented with online materials and additional cases. Tschirhart and Bielefeld, two of the top scholars in nonprofit management bring th...

$65.59 USD

Intelligent Business Alliances

How to Profit Using Today's Most Important Strategic Tool

2010

EN

Accessible

Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. "A breakthrough."--Bestselling business author Ken Blanchard.

$12.69 USD