'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and how to be.Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?...

Brought to you by Penguin.Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and ...

This book takes readers behind the screen to uncover how digital technologies have affected the UK sex industry. The authors use extensive new datasets to explore the working practices, safety and regulation of the sex industry, for female, male and trans sex workers primarily working in the UK. Insights are given as to how sex workers use the internet in their everyday working lives, appropriating social media, private online spaces and marketing strategies to manage their profiles, busin...