TRIPURA RISING: When Ancient Ash Meets Modern FireFour thousand years ago, Lord Shiva destroyed three floating space cities with a single arrow. The demons who built them did not die. They waited.They are waiting no longer.On the first night of 2030, deep beneath the streets of Delhi, an ancient architect named Mayasura pours stolen nuclear water into three crystal pods. In them: golden ash, silver ash, iron ash — the last memory of three f...

Hapttitude and DEI: Fostering Happiness and Inclusivity examines the relationship between workplace well-being and diversity, equity and inclusion (DEI), presenting an evidence-based framework for building healthier, more inclusive organizations. Drawing on contemporary research in organizational behavior, psychology, leadership and management, this scholarly monograph introduces the concept of Hapttitude — a positive, happiness-oriented mindset — and explores its role in promoting employe...

Hapttitude and DEI: Fostering Happiness and Inclusivity examines the relationship between workplace well-being and diversity, equity and inclusion (DEI), presenting an evidence-based framework for building healthier, more inclusive organizations. Drawing on contemporary research in organizational behavior, psychology, leadership and management, this scholarly monograph introduces the concept of Hapttitude - a positive, happiness-oriented mindset - and explores its role in promoting employe...

The book explores the revolutionary impact of artificial intelligence (AI) and data analytics on business education. It provides educators, students, and business professionals with essential knowledge and practical tools to effectively integrate these technologies into business learning and practice. As the business landscape becomes increasingly data-driven, understanding and utilizing AI and data analytics is crucial for staying competitive. This book delves into the fundamentals of AI ...

AI in Public Policy and Business brings together ideas on how artificial intelligence is shaping business, industry, and public policy. Readers should benefit by understanding that investment in AI stack capital is not just a tech expenditure; rather, it is conducive to developing an asset category that uplifts the marginal utility on per unit investment (AI as an Asset).It shows how data risks, governance gaps, and public trust issues mix with innovation. The chapters mov...

Nanobiotechnology for Clinical Adoptability and Application offers an overview of bioanalytical methods and medical biotechnological applications in diagnostic and therapeutics. The book discusses modern concepts and bioanalytical methodologies in nanoscience and nanobiotechnology and their integration in real-time point-of-care applications which has emerged as a significant area of industrial research. It explores medical diagnostic use of different imaging and biosensing technologies, i...

This book critically examines an increasingly popular and unique tourism form, dark tourism, and how it relates to sustainability, ethics, and cultural heritage.By doing so, it explores the effects of dark tourism and associated historical background on local people, landscapes, and economies, emphasizing both positive and negative outcomes. It also provides insights to analyze successful sustainable dark tourism activities and regulations from various worldwide contexts, looking f...

Circular Happiness: Building Sustainable Workplaces for the Next Generation explores how businesses can merge sustainability and employee well-being by applying circular economy principles to create eco-friendly, fulfilling work environments. Focused on the needs of Gen Z, the book provides a framework for organisations to foster both environmental sustainability and mental health, offering practical strategies for enhancing workplace happiness while addressing climate change chal...

Some businesses engage in "greenwashing" or "shared washing," creating a misleading eco-friendly image to deceive consumers into thinking their services are environmentally friendly. As people become more aware of their environmental impact, scrutiny of these deceptive practices in the shared economy has increased. This phenomenon skews public perception, making companies seem more environmentally conscious than they actually are.Eco Illusions: Unmasking Greenwashing in the Sha...

Modern Political Marketing and Relational Capital offers a comprehensive examination of how digital transformation is reshaping political marketing strategies. This edited volume explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections between political actors and their audiences. By delving into emerging technologies such as artificial intelligence, big data analytics, augmented reality, and social...

Advanced Manufacturing and Joining Technologies for Composite Materials delves into pivotal advancements that have enhanced performance and cost-effectiveness. The book covers topics not commonly addressed in other references, including automated composite manufacturing, out-of-autoclave curing, nanostructured composites, smart composites, recycling and sustainability, and hybrid composites. Additionally, it addresses the modeling and simulation of composite manufacturing processes and the...

Entrepreneurship and Competitive Sustainability: Innovative Approaches is a rigorous, practice-focused edited volume that maps how entrepreneurial action can serve as a powerful catalyst for achieving the United Nations Sustainable Development Goals (SDGs). By weaving together cutting-edge research, real-world case studies, and practical insights, the volume introduces the concept of competitive sustainability, showing how businesses can simultaneously drive profit, innovation, an...