The past few years have featured such blockbusters as Super-Size Me, Fahrenheit 9/11, Sicko, March of the Penguins, and An Inconvenient Truth. And as news articles proclaim a new era in the history of documentary films, more and more new directors are making their first film a nonfiction one. But in addition to posing all of the usual challenges inherent to more standard filmmaking, documentaries also present unique problems that need to be unde...

A Wall Street Journal Best Book of the Year***The Pixar Touch***is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E,

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distr...

Monaco's book was an instant classic when it first came out, and with new sections in its anniversary edition, is more essential than ever. A landmark in media studies, it is unique in its sophisticated understanding of both the art and technology of film. Molly Haskell, criticWhen it was first published in 1977, HOW TO READ A FILM established itself as a genuine classic in film studies and has been considered by many to be the source on film and media.Monaco's original boo...

Bestselling author and marketing strategist Ryan Holiday reveals how a classic work is made and marketed.Classic. Evergreen. Perennial. We can all identify products and ideas that seem to last forever and just keep selling. They exist in every industry, and should be every smart person's goal. Dependable resources, unsung money-makers, they increase in value and outlast the competition. But how can we create one ourselves?Here, Ryan Holiday reveals the secr...

Anyone can make a short film, right? Just grab some friends and your handheld and you can do it in a weekend or two before being accepted to a slew of film festivals, right?Wrong.Roberta Munroe screened short film submissions at Sundance for five years, and is an award-winning short filmmaker in her own right. So she knows a thing or two about how not to make a short film. From the first draft of your script to casting, production, editing, and distribution, this is ...

Walt Disney was one of the most influential Americans of the twentieth century. He was an artist who created loveable characters who have become part of the planet's collective consciousness. He was a visionary leader who embraced innovation and built a vast entertainment empire that has delighted billions of people and thrives to this day. He was a philanthropist who founded one of the world's finest multi-disciplinary art schools. He was also a union-hating right-winger who met with Muss...

These days fact-checking can seem like a lost art. The Fact Checker's Bible arrives not a moment too soon: it is the first—and essential—guide to the important but increasingly neglected task of checking facts, whatever their source.We are all overwhelmed with information that claims to be factual, but even the most punctilious researcher, writer, and journalist can sometimes get it wrong, so checking facts has become a more pressing task. Now Sarah Harrison Smith, former ...

During the heyday of the studio system spanning the 1930s, ‘40s, and ‘50s, virtually all the American motion picture industry’s money, power, and prestige came from a single activity: selling tickets at the box office. Today, the movie business is just a small, highly visible outpost in a media universe controlled by six corporations–Sony, Time Warner, NBC Universal, Viacom, Disney, and NewsCorporation. These conglomerates view films as part of an immense, synergistic, vertically integrate...

In this engaging and readable book, Peter Decherney tells the story of Hollywood, from its nineteenth-century origins to the emergence of internet media empires. He recounts how the studio system rose out of the ashes of Thomas Edison's trust to create the handful of companies that have dominated global screens and imaginations for more than 100 years. Throughout, he reveals that the elements we take to be a natural part of the Hollywood experience--stars, genre-driven storytelling, blockb...

Did you know that most of the biggest indie filmmakers, screenwriters, and producers working today each made the same avoidable mistakes early on in their careers?The Reel Truth details the pitfalls, snares, and roadblocks that aspiring filmmakers encounter. Reed Martin interviewed more than one hundred luminaries from the independent film world to discuss the near misses that almost derailed their first and second films and identify the close shaves that could have cut the...

The sweeping story of cartoons, comic strips, and graphic novels and their hold on the American imagination.Comics have conquered America. From our multiplexes, where Marvel and DC movies reign supreme, to our television screens, where comics-based shows like The Walking Dead have become among the most popular in cable history, to convention halls, best-seller lists, Pulitzer Prize–winning titles, and MacArthur Fellowship recipients, comics shape American ...