An elegant and counterintuitive guide to achieving perfect timingTiming is everything. Whether we are making strategic business decisions or the smallest personal choice, we must decide not only what to do, but when to do it. Act too early—or too late—and the results can be disastrous. Based on a 20-year investigation into more than 2,000 timing issues and errors, When presents a single and practical approach for dealing with timing in li...

Epidemiology of Cannabis: Genotoxicity, Neurotoxicity, Epigenomics and Aging examines cannabis epidemiology as it relates to adult and childhood neurotoxicity and genotoxicity as expressed in adult mental illness and childhood autism, adult and pediatric cancers and childhood congenital anomalies. The book provides information on major neurotoxicity and genotoxic outcomes in adults and children. Each chapter aims to demonstrate, through epidemiological analysis, the health implications fro...

"Attractive, artistic, informative, engaging, and lucidly written . . . Mendelson provides an excellent introduction to sleep science and sleep medicine." —Sleep and VigilanceWe often hear that humans spend one third of their lives sleeping—and most of us would up that fraction if we could. Whether we're curling up for a brief lunchtime catnap, catching a doze on a sunny afternoon, or clocking our solid eight hours at night, sleeping is normally a reliable way to re...

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have th...

A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large.Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak?The key to answering these questions, and many more, is big data. “Big data” refers to our bur...

People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and compile knowledge. We strove for an instantaneous network where time and space could be compressed. Well, the future's arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. Yet this "now" is an elusive goal that we can never quite reach. And the dissonance between our digital selves ...

An examination of brain-immune system communication in autism, schizophrenia, and depression.In Infectious Behavior, neurobiologist Paul Patterson examines the involvement of the immune system in autism, schizophrenia, and major depressive disorder. Although genetic approaches to these diseases have garnered the lion's share of publicity and funding, scientists are uncovering evidence of the important avenues of communication between the brain and the immu...

Ever been to so many meetings that you couldn't get your work done? Ever fallen asleep during a bulletpoint presentation? Ever watched the news and ended up knowing less? Welcome to the land of Blah Blah Blah.The Problem: We talk so much that we don't think very well. Powerful as words are, we fool ourselves when we think our words alone can detect, describe, and defuse the multifaceted problems of today. They can't-and that's bad, because words have become our def...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighte...

"Mesmerizing & fascinating..." **—**The Seattle Post-Intelligencer"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.comAward-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predic...

Patients, spouses, families, and caregivers dealing with dementia face a host of complex issues, particularly when they must confront Dementia with Lewy Bodies or Parkinson's Disease. Until now there has been no guidebook for the general public to help navigate these challenging disorders. In Dementia with Lewy Bodies and Parkinson's Disease Dementia, Dr. J. Eric Ahlskog draws on 30 years of clinical and research work at Mayo Clinic to arm patients and families with crucial inform...

An expert in trend forecasting shows how to anticipate what’s next and prepare your business, your market, and your products for the future**“Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes.” ―Ram Charan, coauthor of the #1 New York Times bestseller ExecutionA Fast Company Best Book of the Year**How do you tell a real trend from th...