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Commerce eBooks

If you like Commerce eBooks, then you'll love these top picks.
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  • 四騎士主宰的未來:解析地表最強四巨頭Amazon、Apple、Facebook、Google的兆演算法, 你不可不知道的生存策略與關鍵能力 

    The Four: The Hidden DNA of Amazon, Apple, Facebook and Google

    ◎紐約時報暢銷書TOP 5、USA TODAY暢銷書◎MIT麻省理工學院年度選書,授權24種語言◎紐約時報、自然期刊、富比士雜誌、連線雜誌、彭博商業週刊、赫芬頓郵報熱烈報導四家市值將突破一兆美元的超級企業,已經改變創造價值的模式與競爭規則,四騎士的崛起已不新鮮,但它們操弄人性渴望的方式,你可能不知道,你我的未來,早在它們演算法盤算中!強者愈強的未來,誰又將是可能後來居上的第五匹黑馬?全球76億人,平均上網六分鐘就有一分鐘花在FB,美國有一半消費者搜尋產品的第一站是上Amazon;Google每天回答35億個搜尋問題;使用Apple iOS的熱區圖,就是全球富人分佈圖。Google、Facebook、Amazon、Apple早就與我們的日常和未來密不可分。我們無法複製四騎士今日的規模,但必須洞悉它們如何操弄人類本能欲望而壯大!本書作者蓋洛威是紐約大學史登商學院品牌與數位行銷教授 ... Read more

    $9.97 USD

  • Play Bigger

    How Pirates, Dreamers, and Innovators Create and Dominate Markets

    The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Read more

    $19.79 USD

  • The Evolution of the Swipe

    Taps and Apps

    Series Book 2 - Anatomy of the Swipe
    The swipe is not dead. It evolved.In The Evolution of the Swipe, Ahmed Siddiqui takes you inside the payments revolution happening quietly underneath every tap, click, and card-not-present transaction you make. From the donut shop owner who could not charge his most loyal customer because his two payment systems did not talk to each other. To the content creator paying AI agents in stablecoins at ... Read more

    $9.99 USD

  • ARMS CASH

    by Ralph Houston ...
    When a British Defence Executive receives a chilling 5:30 AM phone call warning that someone wants him dead, he's forced to make a life-or-death decision in the heart of the Middle East. ARMS CASH is a gripping true account of covert arms deals, secret agents, and dangerous betrayals in one of the world's most high-stakes industries, where billion-pound contracts, political agendas, and personal ... Read more

    $6.99 USD

  • The Persuasion Engine

    How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers

    by Roger Dooley ...
    Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniquesThe Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial ... Read more

    $20.19 USD

  • Billion Dollar Brand Club

    How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy

    An Inc. Magazine Best Business Book of the yearAn Entrepreneur's Handbook Best Business Book of the yearA leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed ... Read more

    $10.49 USD

  • HR Analytics Essentials You Always Wanted To Know

    A Practical Guide to HR Metrics, Data Analytics, and Effective People Management Strategies for Beginners

    Highlights of the book:Functions as a supplement to a textbook for undergraduates studying Human Resources ManagementBlends theory with practical guidance, making it easy to begin implementing analytics best practicesComes with helpful video tutorials for using Excel to manipulate quantitative dataHave you ever wondered if there is a science behind the people decisions made ... ... Read more

    $32.39 USD

  • Visual Identity Mastery

    Logo Design Essentials for Branding Success

    by Ava Brown ...
    Unlock the secrets of successful branding with "Visual Identity Mastery: Logo Design Essentials for Branding Success." This comprehensive guide delves into the art and science of logo design and provides a holistic approach to creating powerful and memorable visual identities.Explore the fundamental principles of design, including color theory, typography trends, and digital design best practices. ... Read more

    $6.39 USD

  • Storia del denaro

    Il potere invisibile che governa il mondo

    Che cos’è davvero il denaro? Da dove viene il suo potere? E quale sarà il suo futuro?"Storia del Denaro" è un viaggio appassionante e rigoroso attraverso l’evoluzione di uno degli strumenti più influenti della storia umana. Dalle conchiglie usate nelle prime comunità tribali, alle valute digitali del XXI secolo, questo saggio indaga le trasformazioni culturali, economiche, politiche ed etiche che ... Read more

    $5.99 USD

  • How To Use Pinterest For Business!: 7-Step Guide to Success on Pinterest.

    Despite the fact that Instagram & Pinterest has actually been a massive tool in the success of my blog and my business, in fact Pinterest single handedly, raised from three hundred to five hundred visits to my website every single day, this massive boost in traffic ultimately increases not only my blog readers but also my email list and my paying customers as well. ... Read more

    $8.00 USD

  • Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

    by Paul M. Rand ...
    Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are ... Read more

    $20.79 USD

  • Noleggio Formativo

    Il Metodo Collaudato per Primeggiare nel Settore Automobilistico Attraverso il Noleggio

    Sei nel business dell’automobile? Il mercato del noleggio a lungo termine ti fa gola ma non sai da dove iniziare? Oppure operi già in questo settore ma non stai ancora ottenendo i risultati sperati? Una cosa è certa. Nonostante siamo presi ogni giorno dalla routine e dagli innumerevoli problemi che il nostro lavoro ci pone davanti, se il nostro obiettivo è quello di portare la nostra vita ... Read more

    $14.99 USD

  • The Experience-Centric Organization

    How to Win Through Customer Experience

    Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.Author Simon Clatworthy shows you how to transform your organization into one that aligns your customers’ experiential journey ... Read more

    $34.59 USD

  • Packaging Design

    Sustainable Solutions for Innovative Product Presentation

    Unleash the power of sustainable packaging design with this comprehensive guidebook, an essential resource for designers, manufacturers, and businesses seeking innovative and environmentally friendly solutions for product presentation.Explore the latest trends and advancements in sustainable packaging design, covering materials, techniques, and design principles for reducing environmental impact ... Read more

    $6.59 USD

  • Logística y operaciones en e-Commerce

    Conocer las diferentes definiciones existentes sobre el comercio electrónicoIdentificar las ventajas y desventajas que puede tener el comercio electrónicoSaber establecer los distintos tipos de negocios en la redAprender el significado de la web 2.0.Conocer las diferentes modelos de comercio electrónico existentesIdentificar las diferencias entre B2B y B2CConocer las diferentes cadenas de ... Read more

    $13.40 USD

  • Oversubscribed

    How To Get People Lining Up To Do Business With You

    Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with youAre you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first ... Read more

    $17.99 USD

  • Apri il tuo negozio - crea la tua impresa

    Come aprire e gestire un'attività commerciale

    by Beppe Amico ...
    Come creare un negozio di successo. Come aprire un'attività, un bar, un ristorante, una gelateria, un negozio di abbigliamento, di calzature, di telefonini, di impianti fotovoltaici, facendo le scelte giuste.In questo libro l'autore presenta l'iter per l'apertura di un'impresa commerciale, di servizi o artigianale.Dall’idea iniziale al piano di fattibilità, dalla ricerca della location all ... Read more

    $3.99 USD

  • Selling Online For Dummies

    by Paul Waddy ...
    Transform your ecommerce ideas into profitable reality with this page-turning new handbookOnline shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn’t it time for you to claim your share? If you’ve been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.In ... Read more

    $18.79 USD

  • Réussir sa prospection téléphonique

    Outils et méthodes de chasse commerciale au téléphone : trouvez de nouveaux clients en B2B

    Trouvez plus facilement des clients au téléphone en créant du lien instananémentDes prospects qui convertissent !Beaucoup d’entreprises ont oublié que la vente, c’est du contact humain, du relationnel! Et le relationnel, cela ne s’improvise pas, cela se structure…Améliorez votre prospection téléphonique : la crise du Covid19 a montré à quel point une entreprise pouvait être fragile et la capacité ... Read more

    $19.99 USD

  • Thieves of Bay Street

    How Banks, Brokerages and the Wealthy Steal Billions from Canadians

    by Bruce Livesey ...
    A newsmaking exposé about why Canada's financial industry is a haven for fraud.Beneath the veneer of stability that saw Canada's banking sector through the financial crash of 2008, investigative reporter Bruce Livesey has uncovered a rampant failure of epidemic proportions. Though no large financial institution has recently gone bust in this country, white-collar criminals, scam artists, Ponzi ... Read more

    $14.39 USD

  • 繁榮的悖論:如何從零消費、看似不存在的市場,突破創新界限、找到新商機

    The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty

    Series series 天下財經
    全球最受推崇創新大師 克里斯汀生最後代表作:越絕望的地方,越有潛力!用反直覺的方法發現數據看不到的全新客群,在意想不到的地方創造新成長市場,向上流動!「每種創新對於維持經濟活力都很重要,但是有一種創新特別關鍵──創造市場的創新,可以為持久的經濟繁榮奠定堅實的基礎。」──克里斯汀生不斷改進產品的持續性創新,為什麼愈做市場愈小、競爭愈激烈?用新技術改善流程、精簡人力,提高了獲利,卻常面對社會負評,怎麼辦?面對企業創新的困境,創新大師克里斯汀生提出了第三種模式:創造市場的創新,是真正持續成長的唯一路徑!投資「創造市場的創新」,鎖定零消費客群,打造全新商業模式克里斯汀生是當代最受推崇的創新大師,提出過去30年來最重要的創新理論:破壞性創新理論,至今都是全球經... ... Read more

    $10.64 USD

  • 當商業開始改變世界

    從亞當.斯密到巴菲特,探看近300年世界商業思潮演變與影響

    by 吳曉波 ...
    Series Book 7024 - Beyound
    前人的偉大之處是什麼?是創見。他們影響了我們,但不能「占領」我們!名作家吳曉波,從上千本書中精挑細揀經典之作,帶你理解我們所認知的商業世界從何時何處開始?這些經濟與商業思想大師,以其獨到觀點及脈絡,引你一步步建構商業思維,理解市場,贏得競爭。書中50位天才思想者的創新洞見,如浩蕩時空中的火花和油鹽,構成了現代商業文明發展的恢弘圖景。只有在閱讀中,思想才能統治黑暗!!※ 這本書可以讓你看到......→ 他發現了「看不見的手」──《國富論》→ 他什麼都不相信,除了自由──《通向奴役之路》→ 群眾如何被發動起來?──《烏合之眾》→ 百分之九十九的人將成無用之人?──《人類大命運》→ 那個種植「時間的玫瑰」的人──《巴菲特寫給股東的信》→ 一位少校軍官的「大歷史」──《萬曆十五年》(還有更多......)<s... ... Read more

    $8.93 USD

  • The Box

    How the Shipping Container Made the World Smaller and the World Economy Bigger - Second Edition with a new chapter by the author

    by Marc Levinson ...
    In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in ... Read more

    $14.39 USD

  • How the World Ran Out of Everything

    Inside the Global Supply Chain

    By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change ... Read more

    $21.59 USD