Commerce in Marketing & Sales & Business & Finance eBooks

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

PHYGITAL STORE, Il Negozio di Domani

Come cambia il Retail tra fisico e digitale: sfide, opportunità e strategie per il negozio del futuro

by Diego Formato ...

Phygital Store – Il Negozio di Domani.Prospettive, Sfide ed Opportunità.Il confine tra fisico e digitale è ormai superato: il negozio del futuro è ibrido, predittivo, connesso. In Phygital Store, Diego Formato – esperto di prodotto, supply chain e retail con oltre 25 anni di esperienza nel mondo dell'abbigliamento – ti aiuta a comprendere come cambia il retail nell'era dell'intelligenza ... Read more

$11.99 USD

Phygital Store – Il Negozio di Domani.Prospettive, Sfide ed Opportunità.Il confine tra fisico e digitale è ormai superato: il negozio del futuro è ibrido, predittivo, connesso. In Phygital Store, Diego Formato – esperto di prodotto, supply chain e retail con oltre 25 anni di esperienza nel mondo dell'abbigliamento – ti aiuta a comprendere come cambia il retail nell'era dell'intelligenza
... Read more
问道全球1

by 刘润 ...

内容简介本书深入探讨了全球不同国家和地区的经济发展、社会文化特点及未来趋势。它以实地考察和深度访谈为基础，通过对中东、日本、美国、墨西哥、越南和印度尼西亚这些国家和地区的详细剖析，为读者呈现了一个多元而丰富的全球画卷。书中不仅关注经济数据和市场趋势，更注重文化内涵和社会价值观的差异，以及这些因素如何相互作用影响一个国家或地区的发展路径。全书分为几个部分，"问道中东"探讨了中东市场激烈的竞争以及对本土化的深刻理解，"问道日本"分析了日本的经济模式、社会现象以及对中国发展的启示，"问道美国"聚焦于美国的科技发展以及对中国发展的借鉴意义，"问道墨西哥"讨论了墨西哥的经济现状、中国企业的机遇与挑战，"问道越南"和"问道印度尼西亚"则深入研究了当地的经济、文化以及中国企业的投资机会。书中不仅提供了丰富的实地考察资料和深入的分析见解，还通过比较中国创业者在不同国家和地区的成功经验及面临的挑战 ... Read more

$9.99 USD

内容简介本书深入探讨了全球不同国家和地区的经济发展、社会文化特点及未来趋势。它以实地考察和深度访谈为基础，通过对中东、日本、美国、墨西哥、越南和印度尼西亚这些国家和地区的详细剖析，为读者呈现了一个多元而丰富的全球画卷。书中不仅关注经济数据和市场趋势，更注重文化内涵和社会价值观的差异，以及这些因素如何相互作用影响一个国家或地区的发展路径。全书分为几个部分，"问道中东"探讨了中东市场激烈的竞争以及对本土化的深刻理解，"问道日本"分析了日本的经济模式、社会现象以及对中国发展的启示，"问道美国"聚焦于美国的科技发展以及对中国发展的借鉴意义，"问道墨西哥"讨论了墨西哥的经济现状、中国企业的机遇与挑战，"问道越南"和"问道印度尼西亚"则深入研究了当地的经济、文化以及中国企业的投资机会。书中不仅提供了丰富的实地考察资料和深入的分析见解，还通过比较中国创业者在不同国家和地区的成功经验及面临的挑战
... Read more
Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney ...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Read more

$19.79 USD

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a
... Read more
Startup Italia

Guida completa per creare e far crescere la tua impresa innovativa

by Testi Creativi ...

Dall’idea all’impresa strutturataCreare una startup in Italia non significa solo avere un’idea brillante, ma trasformarla in un progetto sostenibile, competitivo e conforme al contesto normativo nazionale. Questo manuale offre un percorso chiaro e operativo che accompagna il lettore dall’identificazione di un problema reale fino alla gestione strutturata dell’impresa innovativa. Ogni fase viene ... Read more

Was $7.99 USD Now $6.99 USD

Dall’idea all’impresa strutturataCreare una startup in Italia non significa solo avere un’idea brillante, ma trasformarla in un progetto sostenibile, competitivo e conforme al contesto normativo nazionale. Questo manuale offre un percorso chiaro e operativo che accompagna il lettore dall’identificazione di un problema reale fino alla gestione strutturata dell’impresa innovativa. Ogni fase viene
... Read more
CONTAINER SHIPPING MADE EASY

The Complete Guide to Choosing the Right Container, Shipping Company, Documentation, Shipping Steps & More

by Gwendolyn Todd ...

CONTAINER SHIPPING MADE EASY The Complete Guide to Choosing the Right Container, Shipping Company, Documentation, Shipping Steps & MoreTransporting goods across land, sea, and air has become more streamlined and affordable. One popular option for long-distance and international transport is shipping containers.Shipping containers have long been used by businesses to transport goods in bulk, and ... Read more

$3.99 USD

CONTAINER SHIPPING MADE EASY The Complete Guide to Choosing the Right Container, Shipping Company, Documentation, Shipping Steps & MoreTransporting goods across land, sea, and air has become more streamlined and affordable. One popular option for long-distance and international transport is shipping containers.Shipping containers have long been used by businesses to transport goods in bulk, and
... Read more
El ABC del comercio exterior en 12 clases

Un manual para autodidactas con un enfoque fiscal

by Juan Álvarez Villagómez ...

Una obra fácil de entender, profunda y reflexiva. El ABC de comercio exterior, lo guiará con delicadeza a conocer un tema de alto alcance y de gran trascendencia en su formación. La obra se caracteriza por su sencillez en el uso del lenguaje, lo cual opinan los estudiantes, abogados noveles y socios de las firmas más reconocidas en México. ... Read more

$8.49 USD

Una obra fácil de entender, profunda y reflexiva. El ABC de comercio exterior, lo guiará con delicadeza a conocer un tema de alto alcance y de gran trascendencia en su formación. La obra se caracteriza por su sencillez en el uso del lenguaje, lo cual opinan los estudiantes, abogados noveles y socios de las firmas más reconocidas en México.
... Read more
Scale-up Manual, The: Handbook For Innovators, Entrepreneurs, Teams And Firms

by Uday Phadke, Shailendra Vyakarnam ...

It is widely accepted that innovation holds the key to sustainable commercial growth globally, but in practice there is limited understanding of how to successfully exploit its full commercial and social value. The Scale-up Manual provides a unified approach to manage the creation and commercialisation of innovative products and services, enabled by four data-driven building blocks: the Triple ... Read more

$32.39 USD

It is widely accepted that innovation holds the key to sustainable commercial growth globally, but in practice there is limited understanding of how to successfully exploit its full commercial and social value. The Scale-up Manual provides a unified approach to manage the creation and commercialisation of innovative products and services, enabled by four data-driven building blocks: the Triple
... Read more
Lean Customer Development

Building Products Your Customers Will Buy

by Cindy Alvarez ...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Read more

$14.39 USD

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers
... Read more
The Lace Makers of Narsapur

by Maria Mies ...

A sensitive and groundbreaking study of women, this examination of globalization in India provides a fascinating case study of its effects on female workers in the state of Andhra Pradesh. Originally published in 1982, the book is an important insight into a group dispossessed before the recent economic boom in India. It details the way in which women have been used to produce luxury goods for the ... Read more

Was $18.99 USD Now $16.39 USD

A sensitive and groundbreaking study of women, this examination of globalization in India provides a fascinating case study of its effects on female workers in the state of Andhra Pradesh. Originally published in 1982, the book is an important insight into a group dispossessed before the recent economic boom in India. It details the way in which women have been used to produce luxury goods for the
... Read more
Visual Identity Mastery

Logo Design Essentials for Branding Success

by Ava Brown ...

Unlock the secrets of successful branding with "Visual Identity Mastery: Logo Design Essentials for Branding Success." This comprehensive guide delves into the art and science of logo design and provides a holistic approach to creating powerful and memorable visual identities.Explore the fundamental principles of design, including color theory, typography trends, and digital design best practices. ... Read more

$6.39 USD

Unlock the secrets of successful branding with "Visual Identity Mastery: Logo Design Essentials for Branding Success." This comprehensive guide delves into the art and science of logo design and provides a holistic approach to creating powerful and memorable visual identities.Explore the fundamental principles of design, including color theory, typography trends, and digital design best practices.
... Read more
在家買股滾出破億身價【Vol.2】，倫敦最狂散戶的股市實戰策略：「策略站得穩，不怕市場作風颱！」寫給小資股民的48堂盤前策略課

The Naked Trader’s Book of Trading Strategies: Proven ways to make money investing in the stock market

by 羅比‧伯恩斯 ...

Translated by 李祐寧 ...

Series series 極道商學院
「策略站得穩，不怕市場作風颱！」專為小資股民而寫的48堂盤前策略自學課連續二十年在家交易的億級玩家，告訴你：想在股市賺錢，根本不需要搞得太複雜！「這本書要說明的策略很簡單。它們既符合邏輯，也很容易理解，而且確實有效。」他沒上過大學，從未在金融業工作過一天靠著自學投資，身價破億……《倫敦最狂散戶的投資心理學》怪物作者再次傾囊相授！本書作者──羅比‧伯恩斯是英國散戶圈中享譽盛名的傳奇人物，自2001年投入全職交易以來（按照他的說法，是穿著一條內褲在家工作），他年年都獲利，多空都能賺，且持續將自己的交易紀錄、持股明細及操作分析更新至個人網站上，這不僅使他的網站成為英國瀏覽人次最高的金融網站之一，他更以一介「散戶」之姿，吸引無數專業作手、基金經理人拜入他所主持的投資研討會門下。繼《倫敦最狂散戶的投資心理學》大受歡迎之後，羅比將... ... Read more

$10.04 USD

「策略站得穩，不怕市場作風颱！」專為小資股民而寫的48堂盤前策略自學課連續二十年在家交易的億級玩家，告訴你：想在股市賺錢，根本不需要搞得太複雜！「這本書要說明的策略很簡單。它們既符合邏輯，也很容易理解，而且確實有效。」他沒上過大學，從未在金融業工作過一天靠著自學投資，身價破億……《倫敦最狂散戶的投資心理學》怪物作者再次傾囊相授！本書作者──羅比‧伯恩斯是英國散戶圈中享譽盛名的傳奇人物，自2001年投入全職交易以來（按照他的說法，是穿著一條內褲在家工作），他年年都獲利，多空都能賺，且持續將自己的交易紀錄、持股明細及操作分析更新至個人網站上，這不僅使他的網站成為英國瀏覽人次最高的金融網站之一，他更以一介「散戶」之姿，吸引無數專業作手、基金經理人拜入他所主持的投資研討會門下。繼《倫敦最狂散戶的投資心理學》大受歡迎之後，羅比將...
... Read more
Noleggio Formativo

Il Metodo Collaudato per Primeggiare nel Settore Automobilistico Attraverso il Noleggio

by Riccardo Guercioni ...

Sei nel business dell’automobile? Il mercato del noleggio a lungo termine ti fa gola ma non sai da dove iniziare? Oppure operi già in questo settore ma non stai ancora ottenendo i risultati sperati? Una cosa è certa. Nonostante siamo presi ogni giorno dalla routine e dagli innumerevoli problemi che il nostro lavoro ci pone davanti, se il nostro obiettivo è quello di portare la nostra vita ... Read more

$14.99 USD

Sei nel business dell’automobile? Il mercato del noleggio a lungo termine ti fa gola ma non sai da dove iniziare? Oppure operi già in questo settore ma non stai ancora ottenendo i risultati sperati? Una cosa è certa. Nonostante siamo presi ogni giorno dalla routine e dagli innumerevoli problemi che il nostro lavoro ci pone davanti, se il nostro obiettivo è quello di portare la nostra vita
... Read more
The Experience-Centric Organization

How to Win Through Customer Experience

by Simon David Clatworthy ...

Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.Author Simon Clatworthy shows you how to transform your organization into one that aligns your customers’ experiential journey ... Read more

$34.59 USD

Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.Author Simon Clatworthy shows you how to transform your organization into one that aligns your customers’ experiential journey
... Read more
Packaging Design

Sustainable Solutions for Innovative Product Presentation

by Benjamin Taylor ...

Unleash the power of sustainable packaging design with this comprehensive guidebook, an essential resource for designers, manufacturers, and businesses seeking innovative and environmentally friendly solutions for product presentation.Explore the latest trends and advancements in sustainable packaging design, covering materials, techniques, and design principles for reducing environmental impact ... Read more

$6.59 USD

Unleash the power of sustainable packaging design with this comprehensive guidebook, an essential resource for designers, manufacturers, and businesses seeking innovative and environmentally friendly solutions for product presentation.Explore the latest trends and advancements in sustainable packaging design, covering materials, techniques, and design principles for reducing environmental impact
... Read more
Logística y operaciones en e-Commerce

by Gorka Zamarreño Aramendia ...

Conocer las diferentes definiciones existentes sobre el comercio electrónicoIdentificar las ventajas y desventajas que puede tener el comercio electrónicoSaber establecer los distintos tipos de negocios en la redAprender el significado de la web 2.0.Conocer las diferentes modelos de comercio electrónico existentesIdentificar las diferencias entre B2B y B2CConocer las diferentes cadenas de ... Read more

$13.66 USD

Conocer las diferentes definiciones existentes sobre el comercio electrónicoIdentificar las ventajas y desventajas que puede tener el comercio electrónicoSaber establecer los distintos tipos de negocios en la redAprender el significado de la web 2.0.Conocer las diferentes modelos de comercio electrónico existentesIdentificar las diferencias entre B2B y B2CConocer las diferentes cadenas de
... Read more
Pensare ed investire come Warren Buffett

Il manuale che ti svela la forma mentis e le strategie di pensiero del più grande investitore di tutti i tempi

by Stefano Calicchio ...

"Ti dirò come diventare ricco. Chiudi la porta. Sii cauto quando gli altri sono avidi. Sii avido quando gli altri sono cauti" Warren Buffett. Per la prima volta in Italia una monografia si dedica interamente all’aspetto psicologico, strategico ed operativo di un uomo che ha saputo accumulare una fortuna favolosa, battendo il mercato anno dopo anno per un periodo di tempo così lungo da non sembrare ... Read more

$3.99 USD

"Ti dirò come diventare ricco. Chiudi la porta. Sii cauto quando gli altri sono avidi. Sii avido quando gli altri sono cauti" Warren Buffett. Per la prima volta in Italia una monografia si dedica interamente all’aspetto psicologico, strategico ed operativo di un uomo che ha saputo accumulare una fortuna favolosa, battendo il mercato anno dopo anno per un periodo di tempo così lungo da non sembrare
... Read more
The Box

How the Shipping Container Made the World Smaller and the World Economy Bigger - Second Edition with a new chapter by the author

by Marc Levinson ...

In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in ... Read more

$14.39 USD

In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in
... Read more
業務之神的筆記

寫下來、問對問題，讓「99％的成交」靠你更近！

by 優渥誌編輯部 ...

★超實用！提供8種業務超強表格範例（8項目×3****步驟）★寫下來！問對問題，讓「99％的成交」靠你更近「不論景氣蓬勃或低迷，業務員該做的事都一樣，所有成果都是靠每一天累積而來。」　　　　　　　　　　　──日本超業林文子（前日本BMW社長、前大榮公司會長）◎業務之神不但「把事做對」，更會「做對的事」　　業務員有百百種，同樣付出時間，有人業績嚇嚇叫，有人卻績效慘淡。想要成為超業，就必須了解他們做了什麼，又是怎麼做！　　管理學之父彼得‧杜拉克說：「效率是把事情做對；效能是做對的事。」其中，效率是投入資源與獲得功效的比率，而效能則是運用資源達成目標。但是，要把這兩件事都做到好並不容易，本書將提供實用工具，幫助你兼顧效... ... Read more

$5.58 USD

★超實用！提供8種業務超強表格範例（8項目×3****步驟）★寫下來！問對問題，讓「99％的成交」靠你更近「不論景氣蓬勃或低迷，業務員該做的事都一樣，所有成果都是靠每一天累積而來。」　　　　　　　　　　　──日本超業林文子（前日本BMW社長、前大榮公司會長）◎業務之神不但「把事做對」，更會「做對的事」　　業務員有百百種，同樣付出時間，有人業績嚇嚇叫，有人卻績效慘淡。想要成為超業，就必須了解他們做了什麼，又是怎麼做！　　管理學之父彼得‧杜拉克說：「效率是把事情做對；效能是做對的事。」其中，效率是投入資源與獲得功效的比率，而效能則是運用資源達成目標。但是，要把這兩件事都做到好並不容易，本書將提供實用工具，幫助你兼顧效...
... Read more
Selling Online For Dummies

by Paul Waddy ...

Transform your ecommerce ideas into profitable reality with this page-turning new handbookOnline shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn’t it time for you to claim your share? If you’ve been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.In ... Read more

$18.79 USD

Transform your ecommerce ideas into profitable reality with this page-turning new handbookOnline shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn’t it time for you to claim your share? If you’ve been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.In
... Read more
四騎士主宰的未來：解析地表最強四巨頭Amazon、Apple、Facebook、Google的兆演算法，你不可不知道的生存策略與關鍵能力

The Four: The Hidden DNA of Amazon, Apple, Facebook and Google

by 史考特．蓋洛威 Scott Galloway ...

Translated by 許恬寧 ...

◎紐約時報暢銷書TOP 5、USA TODAY暢銷書◎MIT麻省理工學院年度選書，授權24種語言◎紐約時報、自然期刊、富比士雜誌、連線雜誌、彭博商業週刊、赫芬頓郵報熱烈報導四家市值將突破一兆美元的超級企業，已經改變創造價值的模式與競爭規則，四騎士的崛起已不新鮮，但它們操弄人性渴望的方式，你可能不知道，你我的未來，早在它們演算法盤算中！強者愈強的未來，誰又將是可能後來居上的第五匹黑馬？全球76億人，平均上網六分鐘就有一分鐘花在FB，美國有一半消費者搜尋產品的第一站是上Amazon；Google每天回答35億個搜尋問題；使用Apple iOS的熱區圖，就是全球富人分佈圖。Google、Facebook、Amazon、Apple早就與我們的日常和未來密不可分。我們無法複製四騎士今日的規模，但必須洞悉它們如何操弄人類本能欲望而壯大！本書作者蓋洛威是紐約大學史登商學院品牌與數位行銷教授 ... Read more

$10.04 USD

◎紐約時報暢銷書TOP 5、USA TODAY暢銷書◎MIT麻省理工學院年度選書，授權24種語言◎紐約時報、自然期刊、富比士雜誌、連線雜誌、彭博商業週刊、赫芬頓郵報熱烈報導四家市值將突破一兆美元的超級企業，已經改變創造價值的模式與競爭規則，四騎士的崛起已不新鮮，但它們操弄人性渴望的方式，你可能不知道，你我的未來，早在它們演算法盤算中！強者愈強的未來，誰又將是可能後來居上的第五匹黑馬？全球76億人，平均上網六分鐘就有一分鐘花在FB，美國有一半消費者搜尋產品的第一站是上Amazon；Google每天回答35億個搜尋問題；使用Apple iOS的熱區圖，就是全球富人分佈圖。Google、Facebook、Amazon、Apple早就與我們的日常和未來密不可分。我們無法複製四騎士今日的規模，但必須洞悉它們如何操弄人類本能欲望而壯大！本書作者蓋洛威是紐約大學史登商學院品牌與數位行銷教授
... Read more
Thieves of Bay Street

How Banks, Brokerages and the Wealthy Steal Billions from Canadians

by Bruce Livesey ...

A newsmaking exposé about why Canada's financial industry is a haven for fraud.Beneath the veneer of stability that saw Canada's banking sector through the financial crash of 2008, investigative reporter Bruce Livesey has uncovered a rampant failure of epidemic proportions. Though no large financial institution has recently gone bust in this country, white-collar criminals, scam artists, Ponzi ... Read more

$14.39 USD

A newsmaking exposé about why Canada's financial industry is a haven for fraud.Beneath the veneer of stability that saw Canada's banking sector through the financial crash of 2008, investigative reporter Bruce Livesey has uncovered a rampant failure of epidemic proportions. Though no large financial institution has recently gone bust in this country, white-collar criminals, scam artists, Ponzi
... Read more
繁榮的悖論：如何從零消費、看似不存在的市場，突破創新界限、找到新商機

The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty

by 克雷頓．克里斯汀生, Clayton M Christensen, 艾弗沙．歐久摩, Efosa Ojomo, 凱倫．狄倫, Karen Dillon ...

Translated by 洪慧芳 ...

Series series 天下財經
全球最受推崇創新大師克里斯汀生最後代表作：越絕望的地方，越有潛力！用反直覺的方法發現數據看不到的全新客群，在意想不到的地方創造新成長市場，向上流動！「每種創新對於維持經濟活力都很重要，但是有一種創新特別關鍵──創造市場的創新，可以為持久的經濟繁榮奠定堅實的基礎。」──克里斯汀生不斷改進產品的持續性創新，為什麼愈做市場愈小、競爭愈激烈？用新技術改善流程、精簡人力，提高了獲利，卻常面對社會負評，怎麼辦？面對企業創新的困境，創新大師克里斯汀生提出了第三種模式：創造市場的創新，是真正持續成長的唯一路徑！投資「創造市場的創新」，鎖定零消費客群，打造全新商業模式克里斯汀生是當代最受推崇的創新大師，提出過去30年來最重要的創新理論：破壞性創新理論，至今都是全球經... ... Read more

Was $10.71 USD Now $9.11 USD

全球最受推崇創新大師克里斯汀生最後代表作：越絕望的地方，越有潛力！用反直覺的方法發現數據看不到的全新客群，在意想不到的地方創造新成長市場，向上流動！「每種創新對於維持經濟活力都很重要，但是有一種創新特別關鍵──創造市場的創新，可以為持久的經濟繁榮奠定堅實的基礎。」──克里斯汀生不斷改進產品的持續性創新，為什麼愈做市場愈小、競爭愈激烈？用新技術改善流程、精簡人力，提高了獲利，卻常面對社會負評，怎麼辦？面對企業創新的困境，創新大師克里斯汀生提出了第三種模式：創造市場的創新，是真正持續成長的唯一路徑！投資「創造市場的創新」，鎖定零消費客群，打造全新商業模式克里斯汀生是當代最受推崇的創新大師，提出過去30年來最重要的創新理論：破壞性創新理論，至今都是全球經...
... Read more
當商業開始改變世界

從亞當．斯密到巴菲特，探看近300年世界商業思潮演變與影響

by 吳曉波 ...

Series Book 7024 - Beyound
前人的偉大之處是什麼？是創見。他們影響了我們，但不能「占領」我們！名作家吳曉波，從上千本書中精挑細揀經典之作，帶你理解我們所認知的商業世界從何時何處開始？這些經濟與商業思想大師，以其獨到觀點及脈絡，引你一步步建構商業思維，理解市場，贏得競爭。書中50位天才思想者的創新洞見，如浩蕩時空中的火花和油鹽，構成了現代商業文明發展的恢弘圖景。只有在閱讀中，思想才能統治黑暗！！※ 這本書可以讓你看到......→ 他發現了「看不見的手」──《國富論》→ 他什麼都不相信，除了自由──《通向奴役之路》→ 群眾如何被發動起來？──《烏合之眾》→ 百分之九十九的人將成無用之人？──《人類大命運》→ 那個種植「時間的玫瑰」的人──《巴菲特寫給股東的信》→ 一位少校軍官的「大歷史」──《萬曆十五年》（還有更多......）<s... ... Read more

$10.58 USD

前人的偉大之處是什麼？是創見。他們影響了我們，但不能「占領」我們！名作家吳曉波，從上千本書中精挑細揀經典之作，帶你理解我們所認知的商業世界從何時何處開始？這些經濟與商業思想大師，以其獨到觀點及脈絡，引你一步步建構商業思維，理解市場，贏得競爭。書中50位天才思想者的創新洞見，如浩蕩時空中的火花和油鹽，構成了現代商業文明發展的恢弘圖景。只有在閱讀中，思想才能統治黑暗！！※ 這本書可以讓你看到......→ 他發現了「看不見的手」──《國富論》→ 他什麼都不相信，除了自由──《通向奴役之路》→ 群眾如何被發動起來？──《烏合之眾》→ 百分之九十九的人將成無用之人？──《人類大命運》→ 那個種植「時間的玫瑰」的人──《巴菲特寫給股東的信》→ 一位少校軍官的「大歷史」──《萬曆十五年》（還有更多......）<s...
... Read more
How the World Ran Out of Everything

Inside the Global Supply Chain

by Peter S. Goodman ...

By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change ... Read more

$21.59 USD

By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Commerce eBooks

PHYGITAL STORE, Il Negozio di Domani

问道全球1

Play Bigger

Startup Italia

CONTAINER SHIPPING MADE EASY

El ABC del comercio exterior en 12 clases

Scale-up Manual, The: Handbook For Innovators, Entrepreneurs, Teams And Firms

Lean Customer Development

The Lace Makers of Narsapur

Visual Identity Mastery

在家買股滾出破億身價【Vol.2】，倫敦最狂散戶的股市實戰策略：「策略站得穩，不怕市場作風颱！」寫給小資股民的48堂盤前策略課

Noleggio Formativo

The Experience-Centric Organization

Packaging Design

Logística y operaciones en e-Commerce

Pensare ed investire come Warren Buffett

The Box

業務之神的筆記

Selling Online For Dummies

四騎士主宰的未來：解析地表最強四巨頭Amazon、Apple、Facebook、Google的兆演算法，你不可不知道的生存策略與關鍵能力

Thieves of Bay Street

繁榮的悖論：如何從零消費、看似不存在的市場，突破創新界限、找到新商機

當商業開始改變世界

How the World Ran Out of Everything