Consumer Behaviour in Marketing & Sales & Business & Finance eBooks

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Includes eBooks
  
  Includes audiobooks
  
  Includes 30 hours of listening time
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Includes eBooks
  
  Includes audiobooks
  
  Includes 30 hours of listening time
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

$20.09 USD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Read more
Crap

A History of Cheap Stuff in America

by Wendy A. Woloson ...

"Part history, part sociology, with some firecracker economic insights to boot . . . a much-needed etymology for everyday goods that we take for granted." ― Literary HubIn Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't ... Read more

$15.19 USD

"Part history, part sociology, with some firecracker economic insights to boot . . . a much-needed etymology for everyday goods that we take for granted." ― Literary HubIn Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't
... Read more
Transport for Humans

Are We Nearly There Yet?

by Pete Dyson, Rory Sutherland ...

Series series Perspectives
Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at ... Read more

$15.19 USD

Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at
... Read more
The Big Myth

How American Business Taught Us to Loathe Government and Love the Free Market

by Naomi Oreskes, Mr Erik M. Conway ...

“[A] scorching indictment of free market fundamentalism . . . and how we can change, before it's too late.”-EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "free market."In their landmark book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the ori... ... Read more

$15.79 USD

“[A] scorching indictment of free market fundamentalism . . . and how we can change, before it's too late.”-EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "free market."In their landmark book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the ori...
... Read more
Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers

by Gerald Zaltman, Lindsay H. Zaltman ...

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... Read more

$21.59 USD

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success
... Read more
Laws of UX

Using Psychology to Design Better Products & Services

by Jon Yablonski ...

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains ... Read more

$33.89 USD

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains
... Read more
行為上癮——從心理學、經濟學、社會學、行銷學的角度，完全解析智能社會下讓你入坑、欲罷不能、難以自拔的決策陷阱。

by 何聖君 ...

Series series 亞當斯密
手機上癮不是你沒定力，而是你沒看穿設計者的陰謀！　　在智能社會裡，「行為上癮」是我們自投羅網也是受人蓄意設計，　　我們喪失的不只是時間、生活品質，更是人與人之間的連結。　　這是一本以心理學切入的「工具書」，輔以廣告行銷、數位設計、社會學理論及經濟學原理，闡述數位時代人們如何在資本主義系統下，逐步交出我們的個人意志、自由選擇、情緒感受力與時間背後精細的人為算計與我們大腦的設計。同時提供有系統、有理論支持的「破解公式」，即便多年累積的經濟體制難以撼動、人類發展歷史永不可逆，身為數位時代的「使用者」，我們值得花時間理解這場共業般的陰謀與機制，從自己開始一一破解，為自己創造一個自主享受科技便利而不受害的環境。**　　為什麼現在我們好像做什麼都會上癮？**　　社交媒體上癮已經讓我們成為「異化的人」。　　行為上癮在這個多元化的時代也有一定的個性化趨勢，除了賭癮、遊戲上癮、社交媒體上癮外，還有影片上癮 ... Read more

$8.86 USD

手機上癮不是你沒定力，而是你沒看穿設計者的陰謀！　　在智能社會裡，「行為上癮」是我們自投羅網也是受人蓄意設計，　　我們喪失的不只是時間、生活品質，更是人與人之間的連結。　　這是一本以心理學切入的「工具書」，輔以廣告行銷、數位設計、社會學理論及經濟學原理，闡述數位時代人們如何在資本主義系統下，逐步交出我們的個人意志、自由選擇、情緒感受力與時間背後精細的人為算計與我們大腦的設計。同時提供有系統、有理論支持的「破解公式」，即便多年累積的經濟體制難以撼動、人類發展歷史永不可逆，身為數位時代的「使用者」，我們值得花時間理解這場共業般的陰謀與機制，從自己開始一一破解，為自己創造一個自主享受科技便利而不受害的環境。**　　為什麼現在我們好像做什麼都會上癮？**　　社交媒體上癮已經讓我們成為「異化的人」。　　行為上癮在這個多元化的時代也有一定的個性化趨勢，除了賭癮、遊戲上癮、社交媒體上癮外，還有影片上癮
... Read more
繁榮的悖論：如何從零消費、看似不存在的市場，突破創新界限、找到新商機

The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty

by 克雷頓．克里斯汀生, Clayton M Christensen, 艾弗沙．歐久摩, Efosa Ojomo, 凱倫．狄倫, Karen Dillon ...

Translated by 洪慧芳 ...

Series series 天下財經
全球最受推崇創新大師克里斯汀生最後代表作：越絕望的地方，越有潛力！用反直覺的方法發現數據看不到的全新客群，在意想不到的地方創造新成長市場，向上流動！「每種創新對於維持經濟活力都很重要，但是有一種創新特別關鍵──創造市場的創新，可以為持久的經濟繁榮奠定堅實的基礎。」──克里斯汀生不斷改進產品的持續性創新，為什麼愈做市場愈小、競爭愈激烈？用新技術改善流程、精簡人力，提高了獲利，卻常面對社會負評，怎麼辦？面對企業創新的困境，創新大師克里斯汀生提出了第三種模式：創造市場的創新，是真正持續成長的唯一路徑！投資「創造市場的創新」，鎖定零消費客群，打造全新商業模式克里斯汀生是當代最受推崇的創新大師，提出過去30年來最重要的創新理論：破壞性創新理論，至今都是全球經... ... Read more

$10.64 USD

全球最受推崇創新大師克里斯汀生最後代表作：越絕望的地方，越有潛力！用反直覺的方法發現數據看不到的全新客群，在意想不到的地方創造新成長市場，向上流動！「每種創新對於維持經濟活力都很重要，但是有一種創新特別關鍵──創造市場的創新，可以為持久的經濟繁榮奠定堅實的基礎。」──克里斯汀生不斷改進產品的持續性創新，為什麼愈做市場愈小、競爭愈激烈？用新技術改善流程、精簡人力，提高了獲利，卻常面對社會負評，怎麼辦？面對企業創新的困境，創新大師克里斯汀生提出了第三種模式：創造市場的創新，是真正持續成長的唯一路徑！投資「創造市場的創新」，鎖定零消費客群，打造全新商業模式克里斯汀生是當代最受推崇的創新大師，提出過去30年來最重要的創新理論：破壞性創新理論，至今都是全球經...
... Read more
Truth & Persuasion

In a Digital Revolution

by Ronald W Chapman ...

Influence is everywhere-from political speeches to TikTok trends and courtroom dramas to global brand campaigns. Truth & Persuasion delves into how this influence is crafted, consumed, and contested. If you've ever wondered why some ideas stick, why certain voices dominate, or how to find clarity amid viral content and endless opinions, this book is for you.Blending timeless wisdom from thinkers ... Read more

$9.99 USD

Influence is everywhere-from political speeches to TikTok trends and courtroom dramas to global brand campaigns. Truth & Persuasion delves into how this influence is crafted, consumed, and contested. If you've ever wondered why some ideas stick, why certain voices dominate, or how to find clarity amid viral content and endless opinions, this book is for you.Blending timeless wisdom from thinkers
... Read more
Arriving Today

From Factory to Front Door -- Why Everything Has Changed About How and What We Buy

by Christopher Mims ...

Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail ... Read more

$18.49 USD

Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail
... Read more
Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

by Dan Ariely ...

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Read more

$12.79 USD

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics
... Read more
The Millionaire Next Door

by Thomas J. Stanley, William D. Danko ...

Series Book 2 - Millionaire Set
How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Read more

$14.39 USD

How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who
... Read more
專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

Indistractable: How to Control Your Attention and Choose Your Life

by 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...

分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Read more

$10.19 USD

分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何..
... Read more
The Undoing Project

A Friendship That Changed Our Minds

by Michael Lewis ...

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of ... Read more

$12.39 USD

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of
... Read more
Society and Economy

Framework and Principles

by Mark Granovetter ...

Society and Economy—a work of exceptional ambition by the founder of modern economic sociology—is the first full account of Mark Granovetter’s ideas about the diverse ways in which society and economy are intertwined.The economy is not a sphere separate from other human activities, Granovetter writes. It is deeply embedded in social relations and subject to the same emotions, ideas, and ... Read more

$36.89 USD

Society and Economy—a work of exceptional ambition by the founder of modern economic sociology—is the first full account of Mark Granovetter’s ideas about the diverse ways in which society and economy are intertwined.The economy is not a sphere separate from other human activities, Granovetter writes. It is deeply embedded in social relations and subject to the same emotions, ideas, and
... Read more
Good Services

How to Design Services that Work

by Lou Downe ...

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common ... Read more

$18.99 USD

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common
... Read more
Oversubscribed

How To Get People Lining Up To Do Business With You

by Daniel Priestley ...

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with youAre you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first ... Read more

$17.99 USD

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with youAre you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first
... Read more
推力：每個人都可以影響別人、改善決策，做人生的選擇設計師【終極增訂版】

Nudge: The Final Edition

by 理查．塞勒, Richard H. Thaler, 凱斯．桑思坦, Cass R. Sunstein ...

Translated by 張美惠 ...

最經典的行為經濟學鉅作，增量50％全新內容諾貝爾經濟學獎得主理查．塞勒╳《雜訊》共同作者凱斯．桑思坦★全球暢銷逾200萬本★兩位作者親自修訂全書，新增新冠疫情、智慧揭露、淤泥效應、內容篩選等主題★《紐約時報》暢銷書、《經濟學人》年度選書、《金融時報》年度選書✦《快思慢想》作者康納曼盛讚：「很少有書能夠改變全世界，但《推力》做到了。終極增訂版太棒了：有趣、有用、有智慧。」✦《逆思維》作者亞當．格蘭特力薦：「這是使用行為科學指導決策和政策的黃金標準，終極增訂版甚至比初版更好。」輕輕一推就能改變人心的神奇力量！說服不必聲嘶力竭，改革無須劍拔弩張。所有工作者、教師與父母都需要的一本書！生活很忙、時間很少、選擇很多，但我們做的決定常常不太高明。善用推力，結果將大不相同。《推力》出版十多年以來，全球暢銷逾200萬冊，並為這個世界帶來數不盡的改變。如今，兩位作者從頭到尾修訂了《推... ... Read more

$11.08 USD

最經典的行為經濟學鉅作，增量50％全新內容諾貝爾經濟學獎得主理查．塞勒╳《雜訊》共同作者凱斯．桑思坦★全球暢銷逾200萬本★兩位作者親自修訂全書，新增新冠疫情、智慧揭露、淤泥效應、內容篩選等主題★《紐約時報》暢銷書、《經濟學人》年度選書、《金融時報》年度選書✦《快思慢想》作者康納曼盛讚：「很少有書能夠改變全世界，但《推力》做到了。終極增訂版太棒了：有趣、有用、有智慧。」✦《逆思維》作者亞當．格蘭特力薦：「這是使用行為科學指導決策和政策的黃金標準，終極增訂版甚至比初版更好。」輕輕一推就能改變人心的神奇力量！說服不必聲嘶力竭，改革無須劍拔弩張。所有工作者、教師與父母都需要的一本書！生活很忙、時間很少、選擇很多，但我們做的決定常常不太高明。善用推力，結果將大不相同。《推力》出版十多年以來，全球暢銷逾200萬冊，並為這個世界帶來數不盡的改變。如今，兩位作者從頭到尾修訂了《推...
... Read more
The Paradox of Choice

Why More Is Less, Revised Edition

by Barry Schwartz ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Read more

$12.19 USD

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
... Read more
Drunk Tank Pink

And Other Unexpected Forces That Shape How We Think, Feel, and Behave

by Adam Alter ...

**A New York Times bestseller!A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day**Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and ... Read more

$10.29 USD

**A New York Times bestseller!A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day**Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and
... Read more
不當行為：行為經濟學之父教你更聰明的思考

Misbehaving: The Making of Behavioral Economics

by 理查‧塞勒, Richard H. Thaler ...

Translated by 劉怡女 ...

Series series 商戰系列
過去30年間，經濟學界最重大的一場革命！行為經濟學之父、呼聲最高的諾貝爾經濟學獎候選人，重量級代表作！「當代最懶惰也最不凡的經濟學奇才！」──《快思慢想》作者丹尼爾‧康納曼「如果我必須跟一位當代天才困在電梯裡，我會選擇塞勒。」──《異數》作者麥爾坎．葛拉威爾「塞勒博士研究人類行為四十餘年，在過去五年內，操盤績效擊敗99%同類基金，不景氣中逆勢增長至37億美元！」──彭博新聞社★美國亞馬遜、《紐約時報》暢銷書排行榜冠軍★《經濟學人》年度選書★《金融時報》、麥肯錫年度最具影響力6本書之一★諾貝爾經濟學獎得主丹尼爾‧康納曼、羅伯‧席勒共同推薦★台大經濟系副教授馮勃翰審定人類會做出不符經濟學預測的行為？當我們談到經濟時，真該把自己擺進算式裡！行為經濟學無所不在，... ... Read more

$9.47 USD

過去30年間，經濟學界最重大的一場革命！行為經濟學之父、呼聲最高的諾貝爾經濟學獎候選人，重量級代表作！「當代最懶惰也最不凡的經濟學奇才！」──《快思慢想》作者丹尼爾‧康納曼「如果我必須跟一位當代天才困在電梯裡，我會選擇塞勒。」──《異數》作者麥爾坎．葛拉威爾「塞勒博士研究人類行為四十餘年，在過去五年內，操盤績效擊敗99%同類基金，不景氣中逆勢增長至37億美元！」──彭博新聞社★美國亞馬遜、《紐約時報》暢銷書排行榜冠軍★《經濟學人》年度選書★《金融時報》、麥肯錫年度最具影響力6本書之一★諾貝爾經濟學獎得主丹尼爾‧康納曼、羅伯‧席勒共同推薦★台大經濟系副教授馮勃翰審定人類會做出不符經濟學預測的行為？當我們談到經濟時，真該把自己擺進算式裡！行為經濟學無所不在，...
... Read more
Sell Well

How to nail every sale, every time

by Clive Gibson ...

A new breakthrough technique to successfully conclude sales ... every time.If you close more sales, you’ll make more money, right? Research has revealed that more sales are successfully concluded when a technique is used whereby the salesperson asks questions of a client rather than just informing them of a product or service. Sell Well: How to make every sale, every time introduces this technique ... Read more

$8.69 USD

A new breakthrough technique to successfully conclude sales ... every time.If you close more sales, you’ll make more money, right? Research has revealed that more sales are successfully concluded when a technique is used whereby the salesperson asks questions of a client rather than just informing them of a product or service. Sell Well: How to make every sale, every time introduces this technique
... Read more
Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Rory Sutherland ...

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Read more

$16.79 USD

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and
... Read more
鋪梗力──影響力教父最新研究與技術，在開口前就說服對方

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by 羅伯特．席爾迪尼(Robert Cialdini) ...

Translated by 劉怡女 ...

一出手便是經典！｜傳奇暢銷書《影響力》作者羅伯特．席爾迪尼博士｜————最新「說服」科學研究————◤有效的說服方式，祕訣不在於訊息本身，而在於訊息傳達之前的關鍵時刻。◢「鋪梗力」能讓你的目標群眾自己做好點頭的準備！▍2017年諾貝爾經濟學獎得主理查．塞勒大力推薦 ▍「典型的席爾迪尼風格：權威、原創、切合實際！」★ 《紐約時報》、《華爾街日報》暢銷書★ 《哈佛商業評論》：「當代商業議題的突破性概念。」★ 《金融時報》2016年最佳商業書★ 《Inc.》2016年最佳銷售暨行銷書唯有先做好說服前的準備工作，才能獲得最佳說服成果。換句話說，要改變對方的「心意」，你必須先改變對方的「心理狀態」。羅伯特．席爾迪尼博士曾經提出有效說服的6大原則——「互惠」、「好感」、「社會認同」、「權威」、「稀少性」、「一致性」，讓說服成為一門科學，他也成為了當代最常被引用的... ... Read more

$9.53 USD

一出手便是經典！｜傳奇暢銷書《影響力》作者羅伯特．席爾迪尼博士｜————最新「說服」科學研究————◤有效的說服方式，祕訣不在於訊息本身，而在於訊息傳達之前的關鍵時刻。◢「鋪梗力」能讓你的目標群眾自己做好點頭的準備！▍2017年諾貝爾經濟學獎得主理查．塞勒大力推薦 ▍「典型的席爾迪尼風格：權威、原創、切合實際！」★ 《紐約時報》、《華爾街日報》暢銷書★ 《哈佛商業評論》：「當代商業議題的突破性概念。」★ 《金融時報》2016年最佳商業書★ 《Inc.》2016年最佳銷售暨行銷書唯有先做好說服前的準備工作，才能獲得最佳說服成果。換句話說，要改變對方的「心意」，你必須先改變對方的「心理狀態」。羅伯特．席爾迪尼博士曾經提出有效說服的6大原則——「互惠」、「好感」、「社會認同」、「權威」、「稀少性」、「一致性」，讓說服成為一門科學，他也成為了當代最常被引用的...
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Consumer Behaviour eBooks

Influence, New and Expanded

Crap

Transport for Humans

The Big Myth

Marketing Metaphoria

Laws of UX

行為上癮——從心理學、經濟學、社會學、行銷學的角度，完全解析智能社會下讓你入坑、欲罷不能、難以自拔的決策陷阱。

繁榮的悖論：如何從零消費、看似不存在的市場，突破創新界限、找到新商機

Truth & Persuasion

Arriving Today

Predictably Irrational, Revised and Expanded Edition

The Millionaire Next Door

專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

The Undoing Project

Society and Economy

Good Services

Oversubscribed

推力：每個人都可以影響別人、改善決策，做人生的選擇設計師【終極增訂版】

The Paradox of Choice

Drunk Tank Pink

不當行為：行為經濟學之父教你更聰明的思考

Sell Well

Alchemy

鋪梗力──影響力教父最新研究與技術，在開口前就說服對方