Skip to main content
Search Button
Worldwide Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...

Consumer Behaviour eBooks

If you like Consumer Behaviour eBooks, then you'll love these top picks.
Showing 1 - 24 of 2250 Results
Skip side bar filters

  • Influence, New and Expanded

    The Psychology of Persuasion

    by Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

    $20.09 USD

  • 不當行為：行為經濟學之父教你更聰明的思考

    Misbehaving: The Making of Behavioral Economics

    by 理查‧塞勒, Richard H. Thaler ...
    Translated by 劉怡女 ...
    Series series 商戰系列
    過去30年間，經濟學界最重大的一場革命！行為經濟學之父、呼聲最高的諾貝爾經濟學獎候選人，重量級代表作！「當代最懶惰也最不凡的經濟學奇才！」──《快思慢想》作者 丹尼爾‧康納曼「如果我必須跟一位當代天才困在電梯裡，我會選擇塞勒。」──《異數》作者 麥爾坎．葛拉威爾「塞勒博士研究人類行為四十餘年，在過去五年內，操盤績效擊敗99%同類基金，不景氣中逆勢增長至37億美元！」──彭博新聞社★美國亞馬遜、《紐約時報》暢銷書排行榜冠軍★《經濟學人》年度選書★《金融時報》、麥肯錫年度最具影響力6本書之一★諾貝爾經濟學獎得主 丹尼爾‧康納曼、羅伯‧席勒 共同推薦★台大經濟系副教授馮勃翰 審定人類會做出不符經濟學預測的行為？當我們談到經濟時，真該把自己擺進算式裡！行為經濟學無所不在，... ... Read more

    $8.09 USD

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    by 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Read more

    $10.26 USD

  • The Data Detective

    Ten Easy Rules to Make Sense of Statistics

    by Tim Harford ...
    From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Read more

    $5.29 USD

  • 看得見的品牌力：從人心到AI的行銷心理地圖

    The Visible Power of Brands: How Marketing Psychology Connects Human Minds and AI

    by 高登第 ...
    真正長久而成功的品牌，關鍵不在於龐大預算，而在於真正理解人心。本書精選88個代表性品牌案例，展現不同心理層面的策略運用，一語道破與消費者對話的底層機制！品牌的關鍵，不在於你說了什麼，而在於他們感受到什麼。我們每天都在作選擇，卻不一定知道自己的決定早已在品牌設計好的心理劇本中發生。我們為何記得某句廣告詞？為何偏愛某家香水、某種包裝顏色？那些心理驅力，其實正左右著我們的行為與認同。本書從心理學的角度出發，拆解品牌與消費者之間的情感結構，解析動機、感官、記憶、情緒、態度、認同、社會影響、文化脈絡到AI共創等面向如何在選擇與忠誠度上發揮作用。內容涵蓋品牌如何被消費者記住、品牌語言如何設計才能打動消費者、如何了解消費者的心理動機，以及破解消費決策後的認知陷阱。並且，在AI崛起的今天，品牌溝通不再局限於「人對人」。AI正逐漸成為品牌與消費者互動的重要參與者，能透過語言生成、情境模擬與即時回應 ... Read more

    $8.54 USD

  • Day Trading Attention

    How to Actually Build Brand and Sales in the New Social Media World

    by Gary Vaynerchuk ...
    New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development ... Read more

    $24.69 USD

  • Product-Led Growth

    How to Build a Product That Sells Itself

    by Bush Wes ...
    “Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible”“As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” -Omar Zenhom, CEO, WebinarNinja“Why did I just blow $300K promoting a whitepaper?”That’s the hard ... Read more

    $9.99 USD

  • 品味，從知識開始：日本設計天王打造百億暢銷品牌的美學思考術【暢銷紀念版】

    センスは知識からはじまる

    by 水野學, みずのまなぶ ...
    Translated by 葉韋利 ...
    Series series HELLO DESIGN
    good design company 負責人熊本熊、ANA、UNIQLO日本創意品牌總監──────水野學──────毫無保留，全面公開！打造暢銷品牌的成功祕訣╳提升工作價值的美學思考日本設計天王－－水野學，曾榮獲世界三大廣告獎「The One Show」金獎、D&AD銀獎等多項國際獎項，其設計理念強調除了美感，也要兼具銷售力。水野學曾與眾多日本知名品牌合作，利用自身美學品味，為品牌設計出獨具特色的產品，例如NTT docomo、茅乃舎、相鐵、J... ... Read more

    $7.14 USD

  • 推力：每個人都可以影響別人、改善決策，做人生的選擇設計師【終極增訂版】

    Nudge: The Final Edition

    by 理查．塞勒, Richard H. Thaler, 凱斯．桑思坦, Cass R. Sunstein ...
    Translated by 張美惠 ...
    最經典的行為經濟學鉅作，增量50％全新內容諾貝爾經濟學獎得主 理查．塞勒╳《雜訊》共同作者 凱斯．桑思坦★全球暢銷逾200萬本★兩位作者親自修訂全書，新增新冠疫情、智慧揭露、淤泥效應、內容篩選等主題★《紐約時報》暢銷書、《經濟學人》年度選書、《金融時報》年度選書✦《快思慢想》作者康納曼盛讚：「很少有書能夠改變全世界，但《推力》做到了。終極增訂版太棒了：有趣、有用、有智慧。」✦《逆思維》作者亞當．格蘭特力薦：「這是使用行為科學指導決策和政策的黃金標準，終極增訂版甚至比初版更好。」輕輕一推就能改變人心的神奇力量！說服不必聲嘶力竭，改革無須劍拔弩張。所有工作者、教師與父母都需要的一本書！生活很忙、時間很少、選擇很多，但我們做的決定常常不太高明。善用推力，結果將大不相同。《推力》出版十多年以來，全球暢銷逾200萬冊，並為這個世界帶來數不盡的改變。如今，兩位作者從頭到尾修訂了《推... ... Read more

    $11.15 USD

  • 峰值體驗：洞察隱而未知的需求，掌握關鍵時刻影響顧客決策

    by 汪志謙, 朱海蓓 ...
    Series Book 452 - 天下財經
    ✓兩岸三地EMBA執行長、企業經營者齊聲推薦✓簡體版空降年度暢銷書排行，豆瓣8.2分好評✓「得到」學習平台超人氣大課精進版消費者注意力不到8秒不做在關鍵時刻上的行銷，都是浪費！掌握進店、轉化、複購、推薦四大決策的體驗設計最小時間單位就能發揮最大商業價值！使人一見就進、一進就買、一買再買、一傳千里的新定位法則！作者汪志謙協助企業品牌成長超過二十年、現為兩岸知名品牌顧問。他發現企業在設計服務體驗時經常誤入以下盲區：喜歡從自己的角度思考，而不是站在顧客的角度經常把錢花在不是顧客想要的事情上不知道自己美在哪裡，更不知如何放... ... Read more

    $7.97 USD

  • Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    by Rory Sutherland ...
    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Read more

    $16.79 USD

  • 品牌的技術和藝術：向廣告鬼才葉明桂學洞察力與故事力（暢銷慶祝版）

    by 葉明桂 ...
    這時代要賣的不只是商品，更是洞察人性的故事全聯、高鐵、左岸咖啡、茶裏王廣告成功背後的推手之一奧美集團首席策略顧問、廣告鬼才葉明桂三十八年功力首度傳授網路時代人人都要有的洞察力和故事力好廣告需要創意與策略，更需要找到觸動人心的那把關鍵鑰匙！．這是一本老師傅的精華！如果你是行銷人或商人，本書將啟發你推廣商品的點子；如果你是開店的老闆，本書可以教你差異化定位；對於從事數位行銷傳播的工作者，本書將補足你數位傳播所需要加強的品牌專業。「你相信世界上有這麼一間左岸咖啡館嗎？」「我希望有！」擁有三十八年廣告界經驗，葉明桂擅於精準觀察現代人需求與世代價值觀的變動，成功打造左岸咖啡館、麥斯威爾咖啡、茶裏王、高鐵、全聯等50個著名品牌。透過品牌形象建立的案例經驗，葉明桂將與讀者分享他的說故事心法，教你說出打動人心的好故事。葉明桂以十幾篇文章來... ... Read more

    $8.48 USD

  • Good Services

    How to Design Services that Work

    by Lou Downe ...
    Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common ... Read more

    $18.99 USD

  • Bananas

    How the United Fruit Company Shaped the World

    by Peter Chapman ...
    In this compelling history, Peter Chapman shows how the United Fruit Company took bananas from the jungles of Costa Rica to the halls of power in Washington, D.C., with not just clever marketing, but covert CIA operations, bloody coups and brutalised workforces. And how along the way they turned the banana into a blueprint for a new model of unfettered global capitalism: one that serves corporate ... Read more

    $10.69 USD

  • Consumer Behaviour in Pharma and Healthcare Marketing

    by Dr. Sudhinder Singh Chowhan, Dr. Shilpi Chowhan ...
    Consumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how patients, healthcare professionals, and payers make decisions in today’s fast-evolving, consumer-driven healthcare landscape. Blending behavioural science with real-world industry insights, the book explores the psychological, social, and cultural factors shaping healthcare choices, the critical role of ... Read more

    $9.99 USD

  • The Millionaire Next Door

    by Thomas J. Stanley, William D. Danko ...
    Series Book 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Read more

    $2.99 USD

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    by Barry Schwartz ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Read more

    $12.19 USD

  • This Is Service Design Doing

    by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...
    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Read more

    $30.99 USD

  • Sell Well

    How to nail every sale, every time

    by Clive Gibson ...
    A new breakthrough technique to successfully conclude sales ... every time.If you close more sales, you’ll make more money, right? Research has revealed that more sales are successfully concluded when a technique is used whereby the salesperson asks questions of a client rather than just informing them of a product or service. Sell Well: How to make every sale, every time introduces this technique ... Read more

    $8.69 USD

  • The Choice Factory

    The award-winning guide to behavioural science and marketing

    by Richard Shotton ...
    **Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a ... Read more

    $18.09 USD

  • Buyology

    Truth and Lies About Why We Buy

    by Martin Lindstrom ...
    NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... Read more

    $10.79 USD

  • Big-Box Swindle

    The True Cost of Mega-Retailers and the Fight for America's Independent Businesses

    by Stacy Mitchell ...
    Large retail chains have become the most powerful corporations in America and are rapidly transforming our economy, communities, and landscape. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle class to rising water pollution and diminished civic engagement.Mitchell's investigation takes us from ... Read more

    $14.39 USD

  • Storytelling for User Experience

    Crafting Stories for Better Design

    by Whitney Quesenbery, Kevin Brooks ...
    We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and ... Read more

    $41.39 USD

  • Spent

    Sex, Evolution, and Consumer Behavior

    by Geoffrey Miller ...
    A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spendingEvolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the ... Read more

    $11.69 USD