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Consumer Behaviour Audiobooks

If you like Consumer Behaviour Audiobooks, then you'll love these top picks.
Showing 1 - 24 of 458 Results
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  • Audiobook

    Unreasonable Hospitality

    The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

    by Will Guidara ...
    Narrated by Will Guidara ...
    Series series Unreasonable Hospitality

    Unabridged

    8 hours 37 min

    **Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull ... Read more

    R312,34

  • Audiobook

    The Wisdom of Crowds

    Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

    Narrated by Erik Singer ...

    Abridged

    5 hours 53 min

    “No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Read more

    R247,51

  • Audiobook

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    Unabridged

    5 hours 47 min

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

    R334,47

  • Audiobook

    Create Addictive Products That Keep Users Coming Back

    "Elevate your product creation! Discover engaging audio lessons that keep users hooked and coming back for more."

    by Reid Alistair ...
    Narrated by Nick Porter ...

    Unabridged

    2 hours 4 min

    Create Addictive Products That Keep Users Coming Back⭐⭐ A Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and deepen your understanding of how to create products that users adore and frequently return to?Searching for a detailed guide that encompasses everything you need to master the art of product creation and user engagement?Your quest ends here!</s... ... Read more

    R144,30 or Free with Kobo Plus

  • Audiobook

    Avoiding the Pitfalls of Impulse Buying

    by Jez Grimes ...
    Narrated by Jez Grimes ...

    Unabridged

    2 hours 5 min

    In a world where temptation is just a click away, impulse buying has become a daily battle for many of us. Avoiding the Pitfalls of Impulse Buying by Jez Grimes is a practical guide to understanding and overcoming the urges that drive us to make spontaneous purchases we often regret. With insight into the psychology of spending, real-life examples, and actionable strategies, this book helps ... Read more

    R159,59 or Free with Kobo Plus

  • Audiobook

    Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

    by Ramli John ...
    Narrated by Ramli John ...

    Unabridged

    3 hours 16 min

    "Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, author of Hooked / IndistractableJust like dating, your company's growth ... Read more

    R152,82 or Free with Kobo Plus

  • Audiobook

    The Inner Game of Selling

    Discovering the Hidden Forces that Determine Your Success

    Narrated by Ron Willingham ...

    Abridged

    2 hours 17 min

    Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain ... Read more

    R286,50

  • Audiobook

    May Contain Lies

    How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

    by Alex Edmans ...
    Narrated by Alex Edmans ...

    Unabridged

    8 hours 33 min

    Brought to you by Penguin.A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more criticallyOur lives are minefields of misinformation. Stories, statistics and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by ... Read more

    R312,34

  • Audiobook

    Sell Without Selling Out

    A Guide to Success on Your Own Terms

    by Andy Paul ...
    Narrated by Andy Paul ...

    Unabridged

    3 hours 3 min

    Forget everything you learned about selling.Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by ... Read more

    R305,61

  • Audiobook

    How to Build a Billion Dollar App

    Discover the secrets of the most successful entrepreneurs of our time

    Narrated by Christopher Ragland ...

    Unabridged

    12 hours 5 min

    THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind CandyApps have changed the way ... Read more

    R477,62

  • Audiobook

    そのカウントダウン、狙いはあなたの財布:ネットで買う前に、購入を急がせる手口を見抜く

    by 谷口 宝 ...
    Narrated by 谷口 宝 ...

    Unabridged

    2 hours 4 min

    ネット通販の「残りわずか」という罠を紐解き、焦りによる衝動買いから大切な資金を守る実践的な消費者心理のガイドです。タイムセールのカウントダウンに急かされ、スマホを握りしめながら迷っているその瞬間にこそ、このオーディオブックがあなたの心に静かで冷静なブレーキをかけます。期限や残数の表示をただ疑うのではなく、それがどのように私たちの感情をコントロールしようとしているのかを鮮やかに解き明かします。通勤の電車内や家事の合間のリスニングを通して、巧妙なマーケティング手法に振り回されない強靭な「待つ力」を養うことができます。今日から、自信を持って買い物の主導権を取り戻しましょう。本書で見つかること:カウントダウンや「残り1点」の表示が、なぜ人間の脳に強烈な焦りを生み出すのかという心理メカニズムの解明。期限、残数、大幅値引きという3つの代表的な「急がせパターン」の裏側にある意図と ... Read more

    R190,93 or Free with Kobo Plus

  • Audiobook

    少額の支払いも、合計すると驚くほど高額に:いつの間にか見過ごしていたサブスクを見つける

    by 百瀬 美緒 ...
    Narrated by 百瀬 美緒 ...

    Unabridged

    2 hours 15 min

    毎月の明細に潜む少額の継続課金を優しく紐解き、漠然としたお金の不安を安心の家計管理へと変える実践的なガイドです。日々の通勤時間や休日のリラックスタイムに耳を傾けるだけで、見過ごしていたサブスクリプションの全貌を把握し、自分のお金の流れを取り戻すことができます。過去の支出を責めるのではなく、今の生活をマインドフルに整理していくための穏やかな道のりがここから始まります。忙しい毎日の中で、私たちはつい小さな出費や複雑な契約から目を背けてしまいがちです。しかし、口座やカード明細に散らばる情報を一つずつ丁寧にたどることで、未知の請求に対する恐れは「自分で選んで支払う」という揺るぎない自信へと変わっていきます。派手な節約術や他人との比較を手放し、あなたが本当に価値を感じるものだけにお金を注ぐための、現実的で静かなリセットを体験してください。本書で見つかること:• ... Read more

    R190,93 or Free with Kobo Plus

  • Audiobook

    Psychology of Emotional Selling, The

    Connect. Influence. Sell.

    by Malisa Migues ...
    Narrated by Samantha Scrubb ...
    Series Audiobook 1 - The Psychology Series

    Unabridged

    2 hours 56 min

    The Psychology of Emotional Selling: Connect. Influence. Sell. explores the psychology, emotions, behaviors, and strategies behind modern sales.Why do some salespeople create trust almost instantly while others struggle to connect? Why do some objections disappear with the right question, while others become stronger? And what really happens in the mind of a customer before they decide to buy?In ... Read more

    R286,50 or Free with Kobo Plus

  • Audiobook

    Jytte fra Marketing er desværre gået for i dag

    Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

    Series Audiobook 1 - Jytte-serien

    Unabridged

    7 hours 29 min

    Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er ... Read more

    R310,93

  • Audiobook

    Den lille guide til penge, krak & bobler

    by Martin Mygind ...
    Narrated by Marie Mondrup ...

    Unabridged

    3 hours 43 min

    Hvad er penge, hvor kommer de fra, og hvorfor har vi dem? Tre spørgsmål, som besvares gennem en fortælling om magthavere, guldgravere og de tidligste stammefolk. Med afsæt i menneskelig natur fortælles den glemte historie om penge og samfundets økonomiske sammenhænge.I ”Den lille guide til penge, krak og bobler” fortæller økonom Martin Mygind om markedets dynamikker og forklarer, hvorfor ... Read more

    R204,67

  • Audiobook

    Behavioral Sciences in Business: Practical Psychology, Data, and Design to Influence Decisions, Build Better Products, and Create High-Performing Teams

    Narrated by Christopher Hale ...

    Unabridged

    2 hours 10 min

    Master behavioral economics and business psychology to stop guessing and predict how people actually decide. Forget the myth of the perfectly rational actor; real human decision-making is messy, emotional, and driven by hidden cognitive biases. By understanding these mental shortcuts, you can ethically influence the marketplace and your own workplace.Whether commuting to lead a complex change ... Read more

    R190,93 or Free with Kobo Plus

  • Audiobook

    Sweat Equity

    Inside the New Economy of Mind and Body

    by Jason Kelly ...
    Narrated by Eric Martin ...

    Unabridged

    9 hours 29 min

    Sweat Equity goes inside the multi-billion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with ... Read more

    R401,17 or Free with Kobo Plus

  • Audiobook

    Cloudmoney

    Cash, Cards, Crypto and the War for our Wallets

    by Brett Scott ...
    Narrated by Coleman Pedigo ...

    Unabridged

    8 hours 23 min

    Brought to you by Penguin.The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives.In Cloudmoney, Brett Scott tells an urgent and ... Read more

    R290,03

  • Audiobook

    Giv din teenager gode pengevaner

    Narrated by Katrine Bach ...

    Unabridged

    3 hours 41 min

    Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller, ... Read more

    R466,37

  • Audiobook

    See the World of Marketing: A Fresh Perspective Awaits

    Dive into Marketing Insights! Experience engaging audio lessons for enhanced success in this dynamic field.

    Narrated by Nick Porter ...

    Unabridged

    2 hours 32 min

    "See the World of Marketing: A Fresh Perspective Awaits"Are you eager to advance your career in marketing and solidify your understanding by exploring cutting-edge concepts?Looking for a guide that offers all the tools you need to transform your marketing strategies?Your search ends here!This guide serves as your ultimate companion for deepening your marketing knowledge, applying new skills,... ... Read more

    R118,88 or Free with Kobo Plus

  • Audiobook

    Your Shopping Superpower

    Follow Your Values and Better Your World One Purchase at a Time

    Narrated by Andrea Gallo ...

    Unabridged

    8 hours 2 min

    Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then ... Read more

    R401,17 or Free with Kobo Plus

  • Audiobook

    What to Ask

    How to Learn What Customers Need but Don't Tell You

    by Andrea Olson ...
    Narrated by Rachel Perry ...

    Unabridged

    4 hours 53 min

    Does capturing customer feedback feel like a pointless exercise?No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It's no surprise given that "expert" guidance states the obvious, like "Ask open-ended questions," "Identify patterns," or "Extract insights." What's needed is a way to discover what we ... Read more

    Was R382,06 Now R305,61 or Free with Kobo Plus

  • Audiobook

    Tax Aur Kala Dhan

    by Vivek Kaul ...
    Narrated by Vivek Kaul ...
    Series Audiobook 6 - Economics, Ek Prem Katha

    Unabridged

    31 min

    क्यों आपको हर साल अपनी कमाई पर इनकम टैक्स भरना पड़ता है? सही टैक्स न भरने पर, क्यों उस कमाई को काला धन मान लिया जाता है? क्या है ये काला धन? जानिये इन सभी सवालों के जवाब इस एपिसोड में. ... Read more

    Was R69,00 Now R59,00

  • Audiobook

    Paisa Kya hai - 1

    by Vivek Kaul ...
    Narrated by Vivek Kaul ...
    Series Audiobook 1 - Economics, Ek Prem Katha

    Unabridged

    32 min

    बाप बड़ा न भैया, सबसे बड़ा रुपया! जी हां, पैसे से बढ़ कर अब इंसान के लिए कुछ नहीं! इस एपिसोड में जानिए आखिर कैसे ये पैसा अस्तित्व में आया, कैसे इंसानों ने पैसे बनाना और कमाना सीखा और एक काग़ज़ के टुकड़े ने इंसान से भी बढ़ कर अपनी धाक कैसे बनाई. ... Read more

    Was R69,00 Now R59,00