Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

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Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions
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. No commitment, cancel anytime at kobo.com/account/subscriptions.

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Audiobook

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

by Will Guidara ...

Narrated by Will Guidara ...

Series series Unreasonable Hospitality
Unabridged

8 hours 37 min

**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull ... Read more

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**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull
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Audiobook

The Wisdom of Crowds

Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

by James Surowiecki ...

Narrated by Erik Singer ...

Abridged

5 hours 53 min

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Read more

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“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant
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Audiobook

The JOLT Effect

How High Performers Overcome Customer Indecision

by Matthew Dixon, Ted McKenna ...

Narrated by Matthew Dixon, Ted McKenna ...

Unabridged

5 hours 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

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From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Read more
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Audiobook

Pahan päivän varalle

by Mari Koistinen, Matti Pikkujämsä, Eevaliina Rusanen ...

Narrated by Satu Paavola ...

Unabridged

4 hours 18 min

Kotivara on enemmän kuin ruokaaPahan päivän varalle on syytä olla säilykkeitä, vettä ja paristoradio, mutta yhtä tärkeää on tuntea naapurinsa.Arkea voivat hankaloittaa niin suuret, globaalit tapahtumat kuin myrskyt tai vesijärjestelmän ongelmatkin. Poikkeustilanteissa tärkeää on yhteiskunnan huoltovarmuus, ja oma merkittävä roolinsa on myös kansalaisten toiminnalla ja kotivaralla. Pahan päivän ... Read more

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Kotivara on enemmän kuin ruokaaPahan päivän varalle on syytä olla säilykkeitä, vettä ja paristoradio, mutta yhtä tärkeää on tuntea naapurinsa.Arkea voivat hankaloittaa niin suuret, globaalit tapahtumat kuin myrskyt tai vesijärjestelmän ongelmatkin. Poikkeustilanteissa tärkeää on yhteiskunnan huoltovarmuus, ja oma merkittävä roolinsa on myös kansalaisten toiminnalla ja kotivaralla. Pahan päivän
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Audiobook

Experience Economy, The

Selling Memories, Not Just Products

by Ajah Excel ...

Narrated by Digital Voice Archie G ...

Unabridged

2 hours 48 min

This audiobook is narrated by a digital voice.The Experience Economy: Selling Memories, Not Just Products is a transformative guide for businesses seeking to go beyond traditional selling and tap into the power of experiences. In today’s world, customers are no longer just looking for products—they’re looking for memorable, emotionally resonant experiences that connect with them on a deeper level. ... Read more

R152,90 or Free with Kobo Plus

This audiobook is narrated by a digital voice.The Experience Economy: Selling Memories, Not Just Products is a transformative guide for businesses seeking to go beyond traditional selling and tap into the power of experiences. In today’s world, customers are no longer just looking for products—they’re looking for memorable, emotionally resonant experiences that connect with them on a deeper level.
... Read more
Audiobook

Audiobook

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman ...

Narrated by Joey Coleman ...

Unabridged

9 hours 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

R382,25

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
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Audiobook

Audiobook

Das Bio-Pizza Dilemma

Der überraschende Wegweiser zu mehr Nachhaltigkeit

by Robin Haring, Robin Haring, Thekla Wilkening, Thekla Wilkening ...

Narrated by Peter Wolter ...

Unabridged

6 hours 43 min

LEBENSLUST STATT ZUKUNFTSFRUSTEin »Weiter so« kann es in der Klimakrise nicht geben. Doch allzu oft scheint es, als könnten wir, abgesehen vom Kauf nachhaltiger und fairer Produkte, wenig dazu beitragen, die Wale zu schützen und den Regenwald zu retten. Aber reicht es wirklich aus, wenn auf der Pizza »Bio« steht? Wird so nicht lediglich suggeriert, dass Konsument*innen allein gleichzeitig für den ... Read more

R319,00 or Free with Kobo Plus

LEBENSLUST STATT ZUKUNFTSFRUSTEin »Weiter so« kann es in der Klimakrise nicht geben. Doch allzu oft scheint es, als könnten wir, abgesehen vom Kauf nachhaltiger und fairer Produkte, wenig dazu beitragen, die Wale zu schützen und den Regenwald zu retten. Aber reicht es wirklich aus, wenn auf der Pizza »Bio« steht? Wird so nicht lediglich suggeriert, dass Konsument*innen allein gleichzeitig für den
... Read more
Audiobook

Audiobook

Consumed

The need for collective change; colonialism, climate change & consumerism

by Aja Barber ...

Narrated by Aja Barber ...

Unabridged

8 hours 17 min

Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we ... Read more

R477,62

Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we
... Read more
Audiobook

Audiobook

Design for How People Think

Using Brain Science to Build Better Products

by John Whalen, Ph.D. ...

Narrated by Mitchell Dorian ...

Unabridged

4 hours 43 min

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different ... Read more

R305,61 or Free with Kobo Plus

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different
... Read more
Audiobook

Audiobook

Customer-Driven Disruption

Five Strategies to Stay Ahead of the Curve

by Suman Sarkar ...

Narrated by Tristan Wright ...

Unabridged

5 hours 27 min

Businesses worry about new technologies, but customers are the ultimate disruptors-Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.Disruption-the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts-drives business failure and success. Most people think technology ... Read more

R362,95 or Free with Kobo Plus

Businesses worry about new technologies, but customers are the ultimate disruptors-Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.Disruption-the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts-drives business failure and success. Most people think technology
... Read more
Audiobook

Audiobook

The New Digital Age

Reshaping the Future of People, Nations and Business

by Eric Schmidt, Jared Cohen ...

Narrated by Roger Wayne ...

Unabridged

10 hours 44 min

This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs.From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness.The New Digital Age is the product of an unparalleled collaboration ... Read more

R477,62

This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs.From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness.The New Digital Age is the product of an unparalleled collaboration
... Read more
Audiobook

Audiobook

Age Curve, The

How to Profit from the Coming Demographic Storm

by Kenneth W. Gronbach ...

Narrated by Max Bloomquist ...

Unabridged

6 hours 7 min

For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service ... Read more

R687,86

For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service
... Read more
Audiobook

Audiobook

The Forever Transaction

How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

by Robbie Kellman Baxter ...

Unabridged

6 hours 16 min

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay-and if you want to ... Read more

R401,17 or Free with Kobo Plus

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay-and if you want to
... Read more
Audiobook

Audiobook

The Great Realisation

The post-pandemic poem that has captured the hearts of millions

by Tomos Roberts (Tomfoolery) ...

Narrated by Tomos Roberts ...

Unabridged

4 min

We now call it The Great Realisationand, yes, since then there have been many.But that’s the story of how it started …and why hindsight's 2020.First performed online in response to the Covid-19 pandemic, Tomos Roberts’ heartfelt poem, with its message of hope and resilience, has been viewed over 60 million times and translated into over 20 languages.Adapted by Ashley Banjo and Diversit... ... Read more

R149,58

We now call it The Great Realisationand, yes, since then there have been many.But that’s the story of how it started …and why hindsight's 2020.First performed online in response to the Covid-19 pandemic, Tomos Roberts’ heartfelt poem, with its message of hope and resilience, has been viewed over 60 million times and translated into over 20 languages.Adapted by Ashley Banjo and Diversit...
... Read more
Audiobook

Audiobook

Compra meno, tieniti il bello: Vivi la spesa consapevole come una scelta

by Marcella Satta ...

Narrated by Marcella Satta ...

Unabridged

2 hours 2 min

Trasforma gli acquisti impulsivi in pura gioia unendo la spesa consapevole al minimalismo per liberare tempo e denaro. Se ti senti sopraffatto dagli oggetti accumulati o vivi con ansia la gestione dei risparmi, questo percorso introspettivo e pratico ti aiuterà a ritrovare il perfetto equilibrio.Comprendere i meccanismi emotivi dietro lo shopping non deve trasformarsi in una punizione o in una ... Read more

R190,93 or Free with Kobo Plus

Trasforma gli acquisti impulsivi in pura gioia unendo la spesa consapevole al minimalismo per liberare tempo e denaro. Se ti senti sopraffatto dagli oggetti accumulati o vivi con ansia la gestione dei risparmi, questo percorso introspettivo e pratico ti aiuterà a ritrovare il perfetto equilibrio.Comprendere i meccanismi emotivi dietro lo shopping non deve trasformarsi in una punizione o in una
... Read more
Audiobook

Audiobook

The Algorithmic Shopper

Rethinking Growth, Strategy, and Brand Power in an AI-First World

by Paul F. Accornero ...

Unabridged

9 hours 45 min

You can't separate marketing, product, and AI anymore. This guide will help you win the next era.Marketing is a trillion-dollar ecosystem based on human psychology—and it is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents ... Read more

R515,85

PRE-ORDER

You can't separate marketing, product, and AI anymore. This guide will help you win the next era.Marketing is a trillion-dollar ecosystem based on human psychology—and it is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents
... Read more
Audiobook

Audiobook

営業の心理学：顧客の購買動機を読み解き、もっと自信を持って売る

by 芹沢大樹 ...

Narrated by 芹沢大樹 ...

Unabridged

2 hours 8 min

強引な説得や小手先のテクニックを手放し、深い顧客心理の理解を通じて、押し売りの罪悪感なく営業の自信を取り戻す実践的なコミュニケーションメソッド。ノルマに追われる焦燥感や、商談前のプレッシャーを抱えるあなたのための、落ち着いて自分らしく価値を届ける対話のアプローチです。「興味はあるのに決断できない」という、商談の現場で誰もが直面する生々しい壁を、丁寧な観察と質問によって穏やかに越えていきます。相手を巧みに操作しようとする不自然なトークは、もう必要ありません。顧客の心の内にある本当の購買動機を一緒に探し出し、ためらいや不安に深く寄り添いながら、最高の解決策を提示するプロセスを体感してください。気まずい沈黙や焦りが伝わる瞬間さえも力に変え、あなた自身のスタイルに自然に溶け込む本質的な信頼構築のステップを鮮やかに解き明かします。本書で見つかること:• 専門用語に頼らず、観察と傾聴から ... Read more

R190,93 or Free with Kobo Plus

強引な説得や小手先のテクニックを手放し、深い顧客心理の理解を通じて、押し売りの罪悪感なく営業の自信を取り戻す実践的なコミュニケーションメソッド。ノルマに追われる焦燥感や、商談前のプレッシャーを抱えるあなたのための、落ち着いて自分らしく価値を届ける対話のアプローチです。「興味はあるのに決断できない」という、商談の現場で誰もが直面する生々しい壁を、丁寧な観察と質問によって穏やかに越えていきます。相手を巧みに操作しようとする不自然なトークは、もう必要ありません。顧客の心の内にある本当の購買動機を一緒に探し出し、ためらいや不安に深く寄り添いながら、最高の解決策を提示するプロセスを体感してください。気まずい沈黙や焦りが伝わる瞬間さえも力に変え、あなた自身のスタイルに自然に溶け込む本質的な信頼構築のステップを鮮やかに解き明かします。本書で見つかること:• 専門用語に頼らず、観察と傾聴から
... Read more
Audiobook

Audiobook

商品のポジショニング実践法：価値を明確に、魅力的に伝え、選びやすくする

by 坂口拓也 ...

Narrated by 坂口拓也 ...

Unabridged

2 hours 6 min

数多の類似品が溢れる市場であなたの商品が選ばれない歯がゆさを打ち破り、顧客の心を掴む実践的なポジショニング戦略を今すぐ構築しましょう。毎日の通勤時間やスキマ時間を活用して、頭の中にあるぼんやりとしたアイデアを、論理的で説得力のある「位置づけの設計図」へと進化させる第一歩を踏み出すことができます。「なんとなく良さそう」という曖昧な表現では、もはや誰の記憶にも残りません。架空のオンライン語学講座や健康スープセットといった具体的な事例を通じ、手を動かしながら「誰に」「何と比べて」「どんな価値を示すのか」を研ぎ澄ますプロセスを体感してください。圧倒的な差別化を生み出し、買い手が一瞬で違いに気づくような力強い言葉を紡ぎ出すための実践的なメソッドがここにあります。本書で見つかること:• 顧客のリアルな利用場面を想像し、今いる市場の全体像と競合を正確に描き出す分析手法。• 商品の単なる特徴を ... Read more

R190,93 or Free with Kobo Plus

数多の類似品が溢れる市場であなたの商品が選ばれない歯がゆさを打ち破り、顧客の心を掴む実践的なポジショニング戦略を今すぐ構築しましょう。毎日の通勤時間やスキマ時間を活用して、頭の中にあるぼんやりとしたアイデアを、論理的で説得力のある「位置づけの設計図」へと進化させる第一歩を踏み出すことができます。「なんとなく良さそう」という曖昧な表現では、もはや誰の記憶にも残りません。架空のオンライン語学講座や健康スープセットといった具体的な事例を通じ、手を動かしながら「誰に」「何と比べて」「どんな価値を示すのか」を研ぎ澄ますプロセスを体感してください。圧倒的な差別化を生み出し、買い手が一瞬で違いに気づくような力強い言葉を紡ぎ出すための実践的なメソッドがここにあります。本書で見つかること:• 顧客のリアルな利用場面を想像し、今いる市場の全体像と競合を正確に描き出す分析手法。• 商品の単なる特徴を
... Read more
Audiobook

Audiobook

アドバイスの行き着く先はお会計：自己啓発コンテンツに潜む売り込みを見抜く

by 只野颯太 ...

Narrated by 只野颯太 ...

Unabridged

2 hours 11 min

巧みな共感から高額な有料商品へと誘導される自己啓発コンテンツの構造を解き明かし、情報とセールスの境界線を見極めるクリティカルシンキングを手に入れましょう。通勤電車に揺られながら将来への漠然とした不安を抱えるとき、私たちはつい甘い言葉に耳を傾けてしまいます。しかし、純粋な学びの時間が、いつの間にか「買わないと損をする」という焦燥感へとすり替わってしまう罠が、現代のデジタル空間には無数に潜んでいるのです。悩みや自己成長への意欲につけ込むマーケティングの巧妙なプロセスを、冷静かつ実践的な視点で徹底的に分解します。キャリア、恋愛、お金といった身近なテーマを題材にしたケーススタディを通じて、不必要に煽られることなく、本当に価値のある知見だけを選び取るための静かな自信と観察眼を養うことができます。本書で見つかること:• 情報提供と巧みな販売誘導がシームレスに結びつく、自己啓発業界特有のメカニズムの解剖 ... Read more

R190,93 or Free with Kobo Plus

巧みな共感から高額な有料商品へと誘導される自己啓発コンテンツの構造を解き明かし、情報とセールスの境界線を見極めるクリティカルシンキングを手に入れましょう。通勤電車に揺られながら将来への漠然とした不安を抱えるとき、私たちはつい甘い言葉に耳を傾けてしまいます。しかし、純粋な学びの時間が、いつの間にか「買わないと損をする」という焦燥感へとすり替わってしまう罠が、現代のデジタル空間には無数に潜んでいるのです。悩みや自己成長への意欲につけ込むマーケティングの巧妙なプロセスを、冷静かつ実践的な視点で徹底的に分解します。キャリア、恋愛、お金といった身近なテーマを題材にしたケーススタディを通じて、不必要に煽られることなく、本当に価値のある知見だけを選び取るための静かな自信と観察眼を養うことができます。本書で見つかること:• 情報提供と巧みな販売誘導がシームレスに結びつく、自己啓発業界特有のメカニズムの解剖
... Read more
Audiobook

Audiobook

Digital Strategy: Learn To Transform Your Business for the Digital Age

by Mark Robertson ...

Narrated by Nick Dolle ...

Unabridged

25 min

Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today!Today only, get this audio bestseller for a special price.This audio program contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your ... Read more

R152,82 or Free with Kobo Plus

Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today!Today only, get this audio bestseller for a special price.This audio program contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your
... Read more
Audiobook

Audiobook

Das Amazon-Geheimnis (ungekürzt)

Strategien des erfolgreichsten Konzerns der Welt. Zwei Insider berichten

by Bill Carr, Colin Bryar ...

Narrated by Martin Valdeig ...

Unabridged

12 hours 40 min

Von den einen geliebt, von den anderen gehasst – doch wie schafft man es, so erfolgreich wie Amazon zu sein?Kindle, Prime, Alexa – Amazon hat die Wirtschaftswelt wie kein zweites Unternehmen verändert. Wie ist es dem Netzgiganten gelungen, sich derart auf die Bedürfnisse seiner Kunden einzustellen, um alle anderen Konkurrenten zu überholen? Welche wesentlichen Bausteine der Unternehmenskultur ... Read more

R379,00 or Free with Kobo Plus

Von den einen geliebt, von den anderen gehasst – doch wie schafft man es, so erfolgreich wie Amazon zu sein?Kindle, Prime, Alexa – Amazon hat die Wirtschaftswelt wie kein zweites Unternehmen verändert. Wie ist es dem Netzgiganten gelungen, sich derart auf die Bedürfnisse seiner Kunden einzustellen, um alle anderen Konkurrenten zu überholen? Welche wesentlichen Bausteine der Unternehmenskultur
... Read more
Audiobook

Audiobook

Hug Your Haters

How to Embrace Complaints and Keep Your Customers

by Jay Baer ...

Narrated by Jay Baer ...

Unabridged

5 hours 36 min

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Read more

Was R534,77 Now R362,95 or Free with Kobo Plus

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all
... Read more
Audiobook

Audiobook

Paisa Kya hai - 2

by Vivek Kaul ...

Narrated by Vivek Kaul ...

Series Audiobook 2 - Economics, Ek Prem Katha
Unabridged

29 min

पैसा अस्तित्व मे आया और किस तरह से इसका आदान-प्रदान शुरू हुआ, किस तरह एक देश इसके दम पर ताकतवर बना और कहाँ से शुरू हुआ ये सफर, ये सब जानिये पैसा क्या है के भाग दो में. ... Read more

Was R69,00 Now R59,00

पैसा अस्तित्व मे आया और किस तरह से इसका आदान-प्रदान शुरू हुआ, किस तरह एक देश इसके दम पर ताकतवर बना और कहाँ से शुरू हुआ ये सफर, ये सब जानिये पैसा क्या है के भाग दो में.
... Read more
Audiobook

Audiobook

Hoodwinked

How Marketers Use the Same Tactics as Cults

by Mara Einstein, PhD ...

Narrated by Mara Einstein ...

Unabridged

10 hours 43 min

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Read more

R496,74 or Free with Kobo Plus

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This
... Read more

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