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Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller

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Narrated by Will Guidara ...

Series series Unreasonable Hospitality
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**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull ... Read more

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**Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.**Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.How did Guidara pull
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The Wisdom of Crowds

Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

by James Surowiecki ...

Narrated by Erik Singer ...

Abridged

5 hours 53 min

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Read more

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Reimagining Capitalism

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by Rebecca Henderson ...

Narrated by Lucinda Clare ...

Unabridged

10 hours 39 min

Brought to you by Penguin.Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value.Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one ... Read more

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The JOLT Effect

How High Performers Overcome Customer Indecision

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Unabridged

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From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

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From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
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Exceeding Customer Expectations

What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

by Kirk Kazanjian ...

Narrated by Alan Sklar ...

Abridged

6 hours 25 min

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... Read more

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What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER
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Stock Market

by Vivek Kaul ...

Narrated by Vivek Kaul ...

Series Audiobook 9 - Economics, Ek Prem Katha
Unabridged

27 min

आज मार्केट अप है… आज डाउन है! स्टॉक मार्केट के बारे में ये हर कोई कहता फिरता है, लेकिन असल में क्या है ये स्टॉक मार्केट? किस तरह यह काम करता है? क्या ढांचा होता है? जानिये स्टॉक मार्केट से सम्बंधित पूरी जानकारी इस एपिसोड में. ... Read more

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आज मार्केट अप है… आज डाउन है! स्टॉक मार्केट के बारे में ये हर कोई कहता फिरता है, लेकिन असल में क्या है ये स्टॉक मार्केट? किस तरह यह काम करता है? क्या ढांचा होता है? जानिये स्टॉक मार्केट से सम्बंधित पूरी जानकारी इस एपिसोड में.
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Pricing Psychology

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by Favour Emeli ...

Narrated by Digital Voice Archie G ...

Unabridged

2 hours 36 min

This audiobook is narrated by a digital voice.Pricing is more than just numbers—it’s a powerful tool that influences customer perceptions, drives purchasing decisions, and determines your business’s profitability. Pricing Psychology is your ultimate guide to understanding the science and art of pricing, helping you set prices that maximize profits while delivering undeniable value.This book dives ... Read more

R152,90 or Free with Kobo Plus

This audiobook is narrated by a digital voice.Pricing is more than just numbers—it’s a powerful tool that influences customer perceptions, drives purchasing decisions, and determines your business’s profitability. Pricing Psychology is your ultimate guide to understanding the science and art of pricing, helping you set prices that maximize profits while delivering undeniable value.This book dives
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The Context Marketing Revolution

How to Motivate Buyers in the Age of Infinite Media

by Matthew Sweezey ...

Narrated by Daniel Henning ...

Unabridged

7 hours 56 min

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet ... Read more

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We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet
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Focus on the Customer

Entrepreneural Growth Strategies

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Unabridged

2 hours 19 min

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In business, it’s vital to focus on the customer. Let Brian Tracy, world-renowned International speaker, consultant and bestselling author show you the most effective way. Learn:• Why people really buy• What people really want• How to serve your customers better than anyone• How to get your product to your customer• How to sell to other people’s customers• How to harness the power of branding• The
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by Coplin ...

Narrated by Gelson Coplin ...

Unabridged

2 hours

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Pillars of Customer Success: The Ultimate Guide on Customer Service. Learn Tips on How to Connect With Your Customers and How to Focus on Their Needs to Promote Customer Loyalty

by Ralph Headley ...

Narrated by Marcus Mulenga ...

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Biointeligencia Estratégica

Etología Económica, Generador de Modelo de Negocio y Biología Conductual en la toma de decisiones.

by Juan Carlos Chávez, Carlos Chávez ...

Narrated by José Manuel Vieira ...

Unabridged

7 hours 45 min

“Un manifiesto de las enseñanzas de dos profesores y consultores maravillosos que han ganado su reputación haciendo sencillo y práctico lo que puede parecer complicado. Este libro es un manual de instrucción fundamental que recomiendo a todo líder, comunicador y profesional.” - RODRIGO RIVEROLL, Director General de Sports World y ex-Director General de Starbucks, Domino's Pizza y Elektra.“Pasajes ... Read more

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Narrated by Russell Stamets ...

Unabridged

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"Let me thank you Tenille, because you are providing the world with great information that's necessary for evolution, and to me that's a service that is part of this whole evolutionary up-wising" Bruce H. Lipton, Ph.D"Wow inspiring Tenille, I loved your warm natured format, thank you for sharing your amazing platform" Dr John DemartiniTenille offers insightful, thoughtful perspectives and
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Customer Acquisition Bundle, 2 in 1 Bundle

by Hazel Cary, Arin Marlowe ...

Narrated by Marcus Mulenga ...

Unabridged

15 min

Customer Acquisition Bundle, 2 in 1 Bundle: Thanks for the Feedback and The Referral EngineTwo of the best ways to acquire more customers are through referrals and testimonials from your current customers. And the best thing about this is it doesn’t really cost you anything. Referral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look ... Read more

R137,53 or Free with Kobo Plus

Customer Acquisition Bundle, 2 in 1 Bundle: Thanks for the Feedback and The Referral EngineTwo of the best ways to acquire more customers are through referrals and testimonials from your current customers. And the best thing about this is it doesn’t really cost you anything. Referral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look
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Audiobook

Bachat Ka Mehetva

by Vivek Kaul ...

Narrated by Vivek Kaul ...

Series Audiobook 5 - Economics, Ek Prem Katha
Unabridged

31 min

ज़िंदगी में बुरा वक्त कभी दस्तक देकर नहीं आता. इसलिए बुरे वक़्त के लिए आर्थिक तौर पर तैयार रहना सबसे बुद्धिमानी वाला काम है. पैसे कमाना जितना ज़रूरी है, उतना ही ज़रूरी पैसे बचाना भी है. ये एक कला है जो हर किसी के पास नही होती. क्यों बचत के महत्व को जीवन में समझना बहुत जरूरी है, जानिये इस रोचक एपिसोड में. ... Read more

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ज़िंदगी में बुरा वक्त कभी दस्तक देकर नहीं आता. इसलिए बुरे वक़्त के लिए आर्थिक तौर पर तैयार रहना सबसे बुद्धिमानी वाला काम है. पैसे कमाना जितना ज़रूरी है, उतना ही ज़रूरी पैसे बचाना भी है. ये एक कला है जो हर किसी के पास नही होती. क्यों बचत के महत्व को जीवन में समझना बहुत जरूरी है, जानिये इस रोचक एपिसोड में.
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新時代行銷魂！每個人都能成為關鍵性的銷售演講家：銷講如戲，展現絕佳演技，緩解緊張，激起購買欲望

by 張振華 ...

Unabridged

40 min

一場成功的銷售演講有哪些關鍵？從開場到成交，無所不包讓你的演講從一開始就令人驚豔全面提升銷售演講技巧高效獲得客戶信任【銷售演講心法】在這本書中，作者將探討銷售演講的過程中最為重要的心法和技巧，幫助讀者提升自己的銷售能力。第一章將從建立信任著手，探討如何與客戶建立良好的關係，讓他們願意聽取你的建議和產品介紹。信任是銷售演講的基石，只有建立了信任，客戶才會對你的產品或服務產生興趣。我們將分享一些建立信任的技巧，包括如何對客戶進行有效溝通，如何站在客戶的角度思考問題，以及如何適時提供有價值的資訊，讓客戶感受到你的專業和誠意。【因應不同客戶打造獨特銷售演講】本書另一個重要的主題是情境化銷售演講，作者將在其中一個章節詳細討論。情境化銷售演講是指根據客戶的需求和背景，量身打造最適合的銷售演講策略和方案。客戶都是獨一無二的，他們的需求和關注點也會有所不同，因此銷售人員需要具備靈活性和洞察力 ... Read more

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一場成功的銷售演講有哪些關鍵？從開場到成交，無所不包讓你的演講從一開始就令人驚豔全面提升銷售演講技巧高效獲得客戶信任【銷售演講心法】在這本書中，作者將探討銷售演講的過程中最為重要的心法和技巧，幫助讀者提升自己的銷售能力。第一章將從建立信任著手，探討如何與客戶建立良好的關係，讓他們願意聽取你的建議和產品介紹。信任是銷售演講的基石，只有建立了信任，客戶才會對你的產品或服務產生興趣。我們將分享一些建立信任的技巧，包括如何對客戶進行有效溝通，如何站在客戶的角度思考問題，以及如何適時提供有價值的資訊，讓客戶感受到你的專業和誠意。【因應不同客戶打造獨特銷售演講】本書另一個重要的主題是情境化銷售演講，作者將在其中一個章節詳細討論。情境化銷售演講是指根據客戶的需求和背景，量身打造最適合的銷售演講策略和方案。客戶都是獨一無二的，他們的需求和關注點也會有所不同，因此銷售人員需要具備靈活性和洞察力
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Audiobook

Licence to be Bad

How Economics Corrupted Us

by Jonathan Aldred ...

Narrated by Charlie Anson ...

Unabridged

10 hours 48 min

Penguin presents the audiobook edition of Licence to be Bad written by Jonathan Alred, read by Charlie Anson.Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred ... Read more

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Penguin presents the audiobook edition of Licence to be Bad written by Jonathan Alred, read by Charlie Anson.Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred
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Audiobook

How to be Strategic

by Fred Pelard ...

Narrated by Jon Glover ...

Unabridged

7 hours 43 min

Brought to you by Penguin.Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at ... Read more

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Brought to you by Penguin.Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at
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Audiobook

Leading Loyalty

Cracking the Code to Customer Devotion

by Sandy Rogers, Leena Rinne, Shawn Moon ...

Narrated by Lisa Larsen ...

Unabridged

6 hours 39 min

In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans.**To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone ... Read more

R458,51

In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans.**To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone
... Read more
Audiobook

Social Proof Secrets

Creating trust and authority in your industry

by Ahmed Musa ...

Narrated by Digital Voice Archie G ...

Unabridged

4 hours 16 min

This audiobook is narrated by a digital voice.Social Proof Secrets explores the psychological power of social proof—the phenomenon where people tend to follow the actions of others—and how businesses can use it to establish trust and authority in their industry. This book dives into how testimonials, reviews, case studies, and user-generated content can influence consumer behavior and position ... Read more

R152,90 or Free with Kobo Plus

This audiobook is narrated by a digital voice.Social Proof Secrets explores the psychological power of social proof—the phenomenon where people tend to follow the actions of others—and how businesses can use it to establish trust and authority in their industry. This book dives into how testimonials, reviews, case studies, and user-generated content can influence consumer behavior and position
... Read more
Audiobook

The Undoing Project

A Friendship that Changed the World

by Michael Lewis ...

Narrated by Dennis Boutsikaris ...

Unabridged

10 hours 17 min

Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this ... Read more

R245,41

Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this
... Read more
Audiobook

The Choice Factory

The award-winning guide to behavioural science and marketing

by Richard Shotton ...

Narrated by Simon Cole ...

Unabridged

5 hours 1 min

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential listen for anyone who wants to learn.By observing a ... Read more

R379,04

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential listen for anyone who wants to learn.By observing a
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How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior

by Steve Dey ...

Narrated by Russell Newton ...

Unabridged

6 hours 37 min

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t ... Read more

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How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t
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by Гарри Беквит ...

Narrated by Алексей Субботин ...

Unabridged

8 hours 19 min

О нас и о том, что движет нашим неосознанным выбором. Как правило, решение о покупке мы принимаем на уровне ощущений, иногда за считаные секунды, а потом логически подгоняем обоснование под принятое решение. Часто даже дорогие вещи мы покупаем, руководствуясь эмоциями, а не трезвым расчетом. Отвечая на множество неожиданных вопросов, книга помогает понять, как мастера маркетинга умело управляют ... Read more

R299,00 or Free with Kobo Plus

О нас и о том, что движет нашим неосознанным выбором. Как правило, решение о покупке мы принимаем на уровне ощущений, иногда за считаные секунды, а потом логически подгоняем обоснование под принятое решение. Часто даже дорогие вещи мы покупаем, руководствуясь эмоциями, а не трезвым расчетом. Отвечая на множество неожиданных вопросов, книга помогает понять, как мастера маркетинга умело управляют
... Read more

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