Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business.Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and bu...

Heres the one-minute description of TQW: You have a Big Question of some kind. You know its a Big Question because its keeping you up at night, the outcome is important, and you dont have a ready answer. There are four stages you need to go through to answer a Big Question. I dont know where you are in the process; so let me describe the four stages. The first stage involves fully understanding your situation and your motives for wanting to resolve the question that comes from being in tha...