Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will le...

If you want to be the best, you have to have the right skillset.From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing.ABOUT THE SERIESULTIMATE books ...

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.This book introduces you to the main themes and ideas of marketing, digital marketing ...

If you want to be the best, you have to have the right skillset.From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete MBA course.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business exec...

THE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.If you want to be the best, you have to have the right skillset.From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniq...

A SHORT COURSE IN MARKETING BASICS.7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the co...

The war began six hundred years after she died…and five years before she came back.In the far-flung future, an unknown alien species appears, determined to wipe out humanity. The Solar Union, in making a last-ditch effort to save billions of lives on dozens of different planets, retrieves the soldiers they need from those who’ve died over the past six hundred years.Lilah is no soldier. In fact, she hates the concept of war. But it’s either fight, or go back...

With the rise of autonomous agents, the question is no longer "How do we build agents?" but rather, "How do we manage an entire ecosystem of them?" This book explores the next frontier of this technology, where interconnected agents collaborate, transact, and fulfill tasks autonomously. Building on established concepts like API service mesh and data mesh, authors Eric and Davis Broda introduce agentic mesh as a transformative architecture designed to safely manage growing ecosystems of age...

The seventh volume in Knopf’s critically acclaimed Complete Lyrics series, published in Johnny Mercer’s centennial year, contains the texts to more than 1,200 of his lyrics, several hundred of them published here for the first time.Johnny Mercer’s early songs became staples of the big band era and were regularly featured in the musicals of early Hollywood. With his collaborators, who included Richard A. Whiting, Harry Warren, Hoagy Carmichael, Jerome Kern, and Harold Arlen, he wrot...

Every financial decision you make today shapes your future—are you making the right ones?If you're a young adult feeling overwhelmed by credit cards, student loans, or saving and investing, you’re not alone. Most people were never taught how to manage money. The result? Years of costly mistakes and financial stress.But it doesn’t have to be that way.In The Simplest Guide to Financial Literacy for Young Adults, Ethan Davi makes money...

Are you looking for a natural way to get rid of anxiety, stress, and other chronic diseases? Have you heard about the vagus nerve or the polyvagal theory, and you want to know more about those subjects? Keep reading.In the past few years, the understanding of the vagus nerve has helped many people worldwide to face some chronic diseases better, finding relief both in their body and minds. The polyvagal theory by Dr. Stephen Porges is the basis of the kno...

When strange voices fill the air, what do you do? RUN?Moving into our new home with my beautiful wife Cindy and daughter Naomi, we never expected our lives to change.I started noticing weird things, but I didn't tell my wife. Was I going crazy? Why were things with my family not good? Why weren't my prayers answered? I prayed to God for help.One day, while I was checking downstairs, my wife heard a voice in our room say, 'Hey, buddy...