Why Should Someone Choose You Over Everyone Else?When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can't tell the difference. There should be no question in your customer's mind that you are their best choice. By far. Not a good option-the only option.Your company doesn't have a marketing problem.You have a marketing differentiation

A revolution occurs when a critical mass of people challenge a common belief they have been told to accept as true. During the American Revolution, the new thinking was that our country should be free from the tyranny of the British Empire so its citizens could pursue their personal goals and dreams.Some things never change, especially when it comes to revolutions... For decades business owners, entrepreneurs and marketers followed the advice of traditional ad agencies. But mass ad...

In order to be truly remarkable and create the kind of company that gets people talking, you need to step outside of comfortable patterns and think about your business in new ways. Changing the way your company does business starts with a close look at the way you interact with your clients or customers. That means re-examining your sales and marketing approach.Eric Keiles and Mike Lieberman present three big ideas that will help you think differently about your sales and marketing...