'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire*How did Nike go from being a small sneaker brand to the world's most revered company?Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?And what can any founder or marketer learn from them?*Greg Hoffman joined Nike as 22-year-old design i...

Brought to you by Penguin.From 'Just Do It' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers' deepest emotions. Now, Nike's former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He calls it Emotion by Design.Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on...

Brought to you by Penguin.This audiobook contains an exclusive Q&A with Jake and Damian, answering questions posed by listeners of the High Performance Podcast.**'If you want to stop making excuses and take responsibility for your life, I recommend you read this book.' ANT MIDDLETONHow do Olympic medal-winning athletes turbo-charge their motivation?How do multi-millionaire founders develop the h...