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Design Elements eBook Series

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  • Design Elements, Third Edition

    Understanding the rules and knowing when to break them - A Visual Communication Manual

    Series series Design Elements
    This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together. ... Read more

    R589,71

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  • The Photographer's Eye Remastered 10th Anniversary

    Composition and Design for Better Digital Photographs

    Series Book 7 - The Photographer's Eye
    With a completely refreshed look to celebrate its tenth anniversary, Michael Freeman's iconic guide, The Photographer's Eye, has never looked better.Design is the single most important factor in creating a successful photograph. The ability to see the potential for a strong picture and then organize the graphic elements into an effective, compelling composition has always been one of the key ... Read more

    R496,67

  • Graphic Design: The New Basics (Second Edition, Revised and Expanded)

    Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics (Second Edition, Revised and Expanded), bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex ... Read more

    R511,51

  • Drawing Ideas

    A Hand-Drawn Approach for Better Design

    A primer for design professionals across all disciplines that helps them create compelling and original concept designs by hand--as opposed to on the computer--in order to foster collaboration and win clients. In today's design world, technology for expressing ideas is pervasive; CAD models and renderings created with computer software provide an easy option for creating highly rendered pieces. ... Read more

    R205,61

  • Designing with Type, 5th Edition

    The Essential Guide to Typography

    The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of ... Read more

    R171,34

  • Mathematical Tables: Table Of Integrals: (Antiderivative Functions) (Mobi Study Guides)

    Students and research workers in mathematics, physics, engineering and other sciences will find this compilation invaluable. All the information included is practical, rarely used results are excluded. Great care has been taken to present all results concisely and clearly. Excellent to keep as a handy reference! If you don't have a lot of time but want to excel in class, this book helps you: Brush ... Read more

    R18,08 or Free with Kobo Plus

  • Logo Theory

    How Branding Design Really Works

    Ivan Chermayeff said of Logo Theory: "at last somebody actually understands what identity design is all about and how it is accomplished."• Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years.• There principles of identity design that don’t change, principles that ... Read more

    R104,75

  • Digital Painting, 37 Advanced Tricks and Techniques

    by Gary Tonge ...
    Make the most of your digital artwork. State-of-the-art advice from Gary Tonge, one of the world's leading digital art pros, covers every aspect of computer-generated art from combining a range of source material into one cohesive image to adding super realistic effects. Eight step-by-step demonstrations offer advanced level instruction, making these tips immediately applicable so you can begin ... Read more

    R105,33

  • An Introduction to Visual Communication

    From Cave Art to Second Life (2nd edition)

    Series Book 7 - Visual Communication
    Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.This ... Read more

    R893,54

  • Before & After

    How to Design Cool Stuff

    by John McWade ...
    Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on ... Read more

    R555,21

  • Drawing for Product Designers

    by Kevin Henry ...
    Series Book 4 - The Modern Witch's Spells
    With its tutorial-based approach, this is a practical guide to both hand- and computer-drawn design. Readers will learn to think three-dimensionally and build complex design ideas that are structurally sound and visually clear.The book also illustrates how these basic skills underpin the use of computer-aided design and graphic software. While these applications assist the designer in creating ... Read more

    R496,67

  • Clear and to the Point

    8 Psychological Principles for Compelling PowerPoint Presentations

    True or False? Most PowerPoint presentations are: BLcompelling BLilluminating BLinformative BLclear and to the point Answer: False Make a change following the principles of Stephen Kosslyn: BLa world authority on the visual brain BLa clear and engaging writer Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen ... Read more

    R350,62