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The Scout Mindset

Why Some People See Things Clearly and Others Don't

von Julia Galef …

Erzählt von Julia Galef …

Ungekürzt

6 Stunden 26 Min.

Winner of best smart thinking book 2022 (Business Book Awards)Guardian best books of 2021'Original, thought-provoking and a joy to read' Tim Harford'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger BregmanWhen it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef call... … Lesen Sie mehr

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Winner of best smart thinking book 2022 (Business Book Awards)Guardian best books of 2021'Original, thought-provoking and a joy to read' Tim Harford'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger BregmanWhen it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef call...
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Mindmasters (Gary Tiedmann narration)

The Data-Driven Science of Predicting and Changing Human Behavior

von Sandra Matz …

Erzählt von Gary Tiedemann …

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As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In … Lesen Sie mehr

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As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In
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The Customer-Base Audit

The First Step on the Journey to Customer Centricity

von Peter Fader, Bruce Hardie, Michael Ross …

Erzählt von Walter Dixon …

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4 Stunden 42 Min.

As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? … Lesen Sie mehr

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As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services?
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Irreplaceable

How to Create Extraordinary Places that Bring People Together

von Kevin Ervin Kelley …

Erzählt von Kevin Ervin Kelley …

Ungekürzt

7 Stunden 39 Min.

Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues in their rapid ascent to unicorn status?What about museums, universities, and performing arts venues? Considering the power of technology today, can't we replace these relics with faster, cheaper, and more … Lesen Sie mehr

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Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues in their rapid ascent to unicorn status?What about museums, universities, and performing arts venues? Considering the power of technology today, can't we replace these relics with faster, cheaper, and more
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This Is Personal

The Art of Delivering the Right Email at the Right Time

von Brennan Dunn …

Erzählt von Matt Weisgerber …

Ungekürzt

6 Stunden 14 Min.

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author … Lesen Sie mehr

€ 14,80

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author
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The Brand Benefits Playbook

Why Customers Aren't Buying What You're Selling--And What to Do About It

von Allen Weiss, PhD, Debbie J. MacInnis, PhD …

Erzählt von Allen Weiss …

Ungekürzt

7 Stunden 30 Min.

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.Drs. Allen Weiss … Lesen Sie mehr

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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.Drs. Allen Weiss
... Lesen Sie mehr
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The Human Experience

How to make life better for your customers and create a more successful organization

von John Sills …

Erzählt von Simon Shepherd …

Ungekürzt

6 Stunden 54 Min.

Bloomsbury presents The Human Experience by John Sills, read by Simon ShepherdThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Leadership Book of the Year 2023, as awarded by the Institute of LeadershipAcross all sectors, organizations’ fixation with functionality has meant that the 'human' elements of the … Lesen Sie mehr

€ 22,00

Bloomsbury presents The Human Experience by John Sills, read by Simon ShepherdThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Leadership Book of the Year 2023, as awarded by the Institute of LeadershipAcross all sectors, organizations’ fixation with functionality has meant that the 'human' elements of the
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The Big Myth

How American Business Taught Us to Loathe Government and Love the Free Market

von Naomi Oreskes, Erik M. Conway …

Erzählt von Liza Seneca …

Ungekürzt

21 Stunden 27 Min.

Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an... … Lesen Sie mehr

€ 32,40

Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an...
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Gérer son budget au quotidien et dénicher les meilleures affaires sur Internet

von Eric Giegelmann …

Erzählt von Voix Numérique Francine G …

Serien Hörbuch 5 - Économie, finance et travail
Ungekürzt

2 Stunden 20 Min.

Ce livre audio est narré par une voix numérique.Et si gérer son budget au quotidien devenait simple, efficace... et même gratifiant ?Dans un monde où les dépenses s’envolent et les tentations sont omniprésentes, savoir maîtriser ses finances et profiter des meilleures opportunités du net est un véritable super-pouvoir. Ce guide pratique vous offre des méthodes concrètes et accessibles pour … Lesen Sie mehr

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Ce livre audio est narré par une voix numérique.Et si gérer son budget au quotidien devenait simple, efficace... et même gratifiant ?Dans un monde où les dépenses s’envolent et les tentations sont omniprésentes, savoir maîtriser ses finances et profiter des meilleures opportunités du net est un véritable super-pouvoir. Ce guide pratique vous offre des méthodes concrètes et accessibles pour
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Sell Anything to Anyone with Confidence

The Secret Psychology Behind Persuasive Sales

von Silas Mary …

Erzählt von Digital Voice Archie G …

Ungekürzt

2 Stunden 48 Min.

This audiobook is narrated by a digital voice.Want to close more deals, boost your income, and sell with total confidence? Sell Anything to Anyone with Confidence is your ultimate guide to mastering the psychology of persuasion, overcoming objections, and making sales feel effortless—no matter what you’re selling. Whether you’re an entrepreneur, business owner, or sales professional, this book … Lesen Sie mehr

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This audiobook is narrated by a digital voice.Want to close more deals, boost your income, and sell with total confidence? Sell Anything to Anyone with Confidence is your ultimate guide to mastering the psychology of persuasion, overcoming objections, and making sales feel effortless—no matter what you’re selling. Whether you’re an entrepreneur, business owner, or sales professional, this book
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¡Lo quiero!

El poder del deseo mimético en el día a día

von Luke Burgis …

Erzählt von Miguel Vegas …

Ungekürzt

9 Stunden 13 Min.

Una investigación revolucionaria sobre por qué queremos lo que queremos, y las herramientas necesarias para dejar de perseguir deseos que en realidad no nos llenan.La gravedad afecta a casi todos los aspectos de nuestra existencia física, pero hay una fuerza psicológica igual de poderosa, aunque casi nadie ha oído hablar de ella. Es la responsable de reunir a grupos de personas y también de … Lesen Sie mehr

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Una investigación revolucionaria sobre por qué queremos lo que queremos, y las herramientas necesarias para dejar de perseguir deseos que en realidad no nos llenan.La gravedad afecta a casi todos los aspectos de nuestra existencia física, pero hay una fuerza psicológica igual de poderosa, aunque casi nadie ha oído hablar de ella. Es la responsable de reunir a grupos de personas y también de
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AI Einfach

Wie Künstliche Intelligenz Dein Leben Verändert (auch wenn du es nicht bemerkst)

von Alessandro Totaro …

Erzählt von Digitale Stimme Georg G …

Serien Hörbuch 1 - Mit KI leben – Wie künstliche Intelligenz dein Leben verändert
Ungekürzt

2 Stunden 4 Min.

Dieses Hörbuch wird von einer digitalen Stimme vorgelesen.Künstliche Intelligenz ist längst kein Science-Fiction-Konzept mehr: Sie ist bereits jeden Tag in deinem Leben präsent, ohne dass du es merkst. Sie entscheidet, welche Inhalte du online siehst, schlägt vor, was du kaufen sollst, beeinflusst deine Arbeit, dein Studium und sogar deine täglichen Entscheidungen.„AI Semplice“ ist der erste Band … Lesen Sie mehr

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Dieses Hörbuch wird von einer digitalen Stimme vorgelesen.Künstliche Intelligenz ist längst kein Science-Fiction-Konzept mehr: Sie ist bereits jeden Tag in deinem Leben präsent, ohne dass du es merkst. Sie entscheidet, welche Inhalte du online siehst, schlägt vor, was du kaufen sollst, beeinflusst deine Arbeit, dein Studium und sogar deine täglichen Entscheidungen.„AI Semplice“ ist der erste Band
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Work Shop

The consumer-driven transformation of Commercial Real Estate

von Joe Brady …

Erzählt von Joe Brady …

Ungekürzt

4 Stunden 50 Min.

Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.Whether you are a building owner or decision maker, service … Lesen Sie mehr

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Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.Whether you are a building owner or decision maker, service
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Balkonkraftwerk mit Speicher nutzen

Balkonkraftwerk anmelden und Stromkosten senken.

von SGO Hörbücher …

Erzählt von Helmut Stieglbauer (AI) …

Ungekürzt

1 Stunde 29 Min.

Möchtest du deine eigenen Stromkosten senken und gleichzeitig einen wertvollen Beitrag zur Energiewende leisten? Dann ist dieses Hörbuch genau der richtige Begleiter für dich. In diesem umfassenden Ratgeber erfährst du alles, was du wissen musst, um dein eigenes Balkonkraftwerk erfolgreich zu installieren und sofort von einem geringeren Stromverbrauch zu profitieren.Egal, ob du gerade erst … Lesen Sie mehr

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Möchtest du deine eigenen Stromkosten senken und gleichzeitig einen wertvollen Beitrag zur Energiewende leisten? Dann ist dieses Hörbuch genau der richtige Begleiter für dich. In diesem umfassenden Ratgeber erfährst du alles, was du wissen musst, um dein eigenes Balkonkraftwerk erfolgreich zu installieren und sofort von einem geringeren Stromverbrauch zu profitieren.Egal, ob du gerade erst
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The Rules That Make Us

How Culture Shapes the Way We Act, Think, Believe and Buy

von Oliver Sweet …

Erzählt von Oliver Sweet …

Ungekürzt

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'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.Why do we do what we do? We might think it's our unique … Lesen Sie mehr

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'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making.Why do we do what we do? We might think it's our unique
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The Other Side of Change

The Inspiring Bestseller on Finding Strength and Happiness in Adversity

von Maya Shankar …

Erzählt von Maya Shankar …

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Brought to you by Penguin.An unexpected diagnosis.A breakup.A redundancy.When life throws a curveball, it can feel like we’re free-falling into the unknown. But what if upheaval was a chance to reimagine ourselves, rather than something to just endure?Maya Shankar, a cognitive scientist, has spent decades researching the mind after an incident in her own life left her reeling. In this book, she
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Hörbuch

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

von Seth Godin …

Erzählt von Seth Godin …

Ungekürzt

9 Stunden 27 Min.

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for … Lesen Sie mehr

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**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
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Hörbuch

Sell Without Selling Out

A Guide to Success on Your Own Terms

von Andy Paul …

Erzählt von Andy Paul …

Ungekürzt

3 Stunden 3 Min.

Forget everything you learned about selling.Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by … Lesen Sie mehr

€ 14,80

Forget everything you learned about selling.Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by
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Hörbuch

May Contain Lies

How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

von Alex Edmans …

Erzählt von Alex Edmans …

Ungekürzt

8 Stunden 33 Min.

Brought to you by Penguin.A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more criticallyOur lives are minefields of misinformation. Stories, statistics and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by … Lesen Sie mehr

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Brought to you by Penguin.A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think more criticallyOur lives are minefields of misinformation. Stories, statistics and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by
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Hörbuch

Jubilee Circles

von Lee Van Ham …

Erzählt von David Wogahn …

Ungekürzt

1 Stunde 15 Min.

Three Jubilee Circles—one in the U.S. and two in Mexico—provide the lived experience for this minibook. Three traffic signs in the opening pages signal what is to follow. “Stop!” MultiEarth living. “Turn!” to OneEarth ways. “Merge!”, i.e. “Join!” a Jubilee Circle. When you do, you become engaged in actions that reverse climate change, correct current injustices, and deepen spirituality. Circles … Lesen Sie mehr

€ 2,78

Three Jubilee Circles—one in the U.S. and two in Mexico—provide the lived experience for this minibook. Three traffic signs in the opening pages signal what is to follow. “Stop!” MultiEarth living. “Turn!” to OneEarth ways. “Merge!”, i.e. “Join!” a Jubilee Circle. When you do, you become engaged in actions that reverse climate change, correct current injustices, and deepen spirituality. Circles
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Hörbuch

The Transformational Consumer

Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser

von Tara-Nicholle Nelson …

Erzählt von Tara-Nicholle Nelson …

Ungekürzt

6 Stunden 31 Min.

Millions of consumers are actively seeking to unlock their potential and looking for businesses that can help. Tara-Nicholle Nelson shows companies how to create a two-way love affair with these "transformational consumers."The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average … Lesen Sie mehr

€ 18,51

Millions of consumers are actively seeking to unlock their potential and looking for businesses that can help. Tara-Nicholle Nelson shows companies how to create a two-way love affair with these "transformational consumers."The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average
... Lesen Sie mehr
Hörbuch

Pertencer a qualquer custo: correndo com a tropa

von Brad Klontz, Brad Klontz …

Erzählt von Márcio Lino …

Verkürzt

1 Stunde 1 Min.

Saiba que nosso forte desejo de interagir com outros seres humanos e correr com a tropa não precisa nos levar pelo caminho da ruína financeira. Na realidade, não precisa ser algo ruim; pode ser um ponto positivo de nossa humanidade e ainda oferecer certo conforto quando a situação não vai bem. … Lesen Sie mehr

€ 1,99

Saiba que nosso forte desejo de interagir com outros seres humanos e correr com a tropa não precisa nos levar pelo caminho da ruína financeira. Na realidade, não precisa ser algo ruim; pode ser um ponto positivo de nossa humanidade e ainda oferecer certo conforto quando a situação não vai bem.
... Lesen Sie mehr
Hörbuch

All You Can Pay

How Companies Use Our Data to Empty Our Wallets

von Anna Bernasek, D.T. Mongan …

Erzählt von Tavia Gilbert …

Ungekürzt

7 Stunden 54 Min.

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms, it is one of the most … Lesen Sie mehr

€ 27,75

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms, it is one of the most
... Lesen Sie mehr
Hörbuch

Unlock the Psychology of Consumer Behavior

How to Make People Say Yes to Your Offers

von Silas Mary …

Erzählt von Digital Voice Archie G …

Ungekürzt

4 Stunden 7 Min.

This audiobook is narrated by a digital voice.Unlock the Psychology of Consumer Behavior: How to Make People Say Yes to Your OffersWhy do people buy? What makes them choose one product over another? Understanding consumer psychology is the key to making your offers irresistible—and turning potential buyers into loyal customers.This book dives deep into the hidden triggers that drive decision … Lesen Sie mehr

€ 7,41

This audiobook is narrated by a digital voice.Unlock the Psychology of Consumer Behavior: How to Make People Say Yes to Your OffersWhy do people buy? What makes them choose one product over another? Understanding consumer psychology is the key to making your offers irresistible—and turning potential buyers into loyal customers.This book dives deep into the hidden triggers that drive decision
... Lesen Sie mehr

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Empfehlungen für Sie

Verbraucherverhalten Hörbücher

The Scout Mindset

Mindmasters (Gary Tiedmann narration)

The Customer-Base Audit

Irreplaceable

This Is Personal

The Brand Benefits Playbook

The Human Experience

The Big Myth

Gérer son budget au quotidien et dénicher les meilleures affaires sur Internet

Sell Anything to Anyone with Confidence

¡Lo quiero!

AI Einfach

Work Shop

Balkonkraftwerk mit Speicher nutzen

The Rules That Make Us

The Other Side of Change

This Is Strategy

Sell Without Selling Out

May Contain Lies

Jubilee Circles

The Transformational Consumer

Pertencer a qualquer custo: correndo com a tropa

All You Can Pay

Unlock the Psychology of Consumer Behavior