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Verbraucherverhalten Hörbücher

Interessieren Sie sich für Hörbücher aus der Kategorie Verbraucherverhalten? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 423 Ergebnissen angezeigt
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  • Hörbuch

    The Scout Mindset

    Why Some People See Things Clearly and Others Don't

    von Julia Galef …
    Erzählt von Julia Galef …

    Ungekürzt

    6 Stunden 26 Min.

    Winner of best smart thinking book 2022 (Business Book Awards)Guardian best books of 2021'Original, thought-provoking and a joy to read' Tim Harford'Highly recommended. It's not easy to become (more of) a scout, but it's hard not to be inspired by this book' Rutger BregmanWhen it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef call... … Lesen Sie mehr

    € 23,14

  • Hörbuch

    Distúrbios de rejeição ao dinheiro

    von Vitor Abdala, Vitor Abdala …
    Erzählt von Márcio Lino …

    Verkürzt

    44 Min.

    Quando o dinheiro é uma força que estimula o medo e a ansiedade, ele se torna o vilão. Esse fato leva a um ciclo de escape: ao invés de lidar com nossos problemas com o dinheiro, fugimos deles. O que resta é negação e rejeição financeiras, aversão excessiva ao risco e contenção exagerada de gastos. … Lesen Sie mehr

    € 1,99

  • Hörbuch

    Customer Care Chronicles: Navigating Difficult Interactions with Ease

    Mastering the Art of Customer Service

    von David Thompson …
    Erzählt von David Thompson …

    Ungekürzt

    3 Stunden 16 Min.

    It is a thorough manual that gives customer care representatives the skills and tactics they need to succeed under challenging circumstances. This book, which is written with clarity and insight, examines the different kinds of demanding clients that are faced in the service sector and offers helpful guidance on how to handle these encounters.The book explores the psychology of consumer behaviour … Lesen Sie mehr

    € 14,80

  • Hörbuch

    The Context Marketing Revolution

    How to Motivate Buyers in the Age of Infinite Media

    von Matthew Sweezey …
    Erzählt von Daniel Henning …

    Ungekürzt

    7 Stunden 56 Min.

    We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet … Lesen Sie mehr

    € 18,51

  • Hörbuch

    Buyology

    Truth and Lies About Why We Buy

    von Martin Lindstrom …
    Erzählt von Don Leslie …

    Ungekürzt

    7 Stunden 22 Min.

    Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars … Lesen Sie mehr

    € 16,20

  • Hörbuch

    The Age of Addiction

    How Bad Habits Became Big Business

    von David T. Courtwright …
    Erzählt von Qarie Marshall …

    Ungekürzt

    9 Stunden 15 Min.

    We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global … Lesen Sie mehr

    € 23,14

  • Hörbuch

    How Cool Brands Stay Hot

    Branding to Generations Y and Z

    von Joeri Van den Bergh, Mattias Behrer …
    Erzählt von Tim Paige …

    Ungekürzt

    11 Stunden 26 Min.

    While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market … Lesen Sie mehr

    € 27,76

  • Hörbuch

    The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For You

    von Steven Porter …
    Erzählt von Marcus Mulenga …

    Ungekürzt

    15 Min.

    The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a … Lesen Sie mehr

    € 4,17

  • Hörbuch

    Investér dig fri

    Det er aldrig for sent at investere sig til et bedre liv

    von Kasper Birk, Pernille Wahlgren …
    Erzählt von Kasper Birk …

    Ungekürzt

    4 Stunden 35 Min.

    Drømmer du om at få styr på din økonomi, komme i gang med at investere og skabe mere frihed i dit liv? Investér dig fri er en praktisk investeringsbog til dig, der er midt i livet – og gerne vil tage det næste skridt mod økonomisk tryghed, vækst og ro.Trin for trin guides du til, hvordan du• opbygger en sund investeringsstrategi• får dine penge til at arbejde for dig• skaber større frihed i livet … Lesen Sie mehr

    € 16,06

  • Hörbuch

    Maximum Influence 2nd Edition

    The 12 Universal Laws of Power Persuasion

    von Kurt W. Mortensen …
    Erzählt von Tim Andres Pabon …

    Ungekürzt

    8 Stunden 49 Min.

    Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative … Lesen Sie mehr

    € 32,38

  • Hörbuch

    Your phone is trying to control your life

    von PBS NewsHour …
    Erzählt von PBS NewsHour …

    Ungekürzt

    8 Min.

    Whether you're killing time in line at Starbucks or scrolling through an endless meme stream on Twitter, your smartphone is trying to seduce you. Former Google employee Tristan Harris felt something needed to be done to combat tech designers' relentless efforts to influence our behavior. Special correspondent Cat Wise talks to Harris as part of a collaboration with The Atlantic. … Lesen Sie mehr

    € 0,92

  • Hörbuch

    Today Is The Day

    von OBOM A. BOWEN …
    Erzählt von Mark Bramhall …

    Ungekürzt

    4 Stunden 53 Min.

    The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and … Lesen Sie mehr

    € 16,71

  • Hörbuch

    Going Public

    How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution

    von Dakin Campbell …
    Erzählt von Brian Troxell …

    Ungekürzt

    11 Stunden 47 Min.

    A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it.GOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or … Lesen Sie mehr

    Zuvor € 24,99 Jetzt € 21,99

  • Hörbuch

    Predictive Analytics

    The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated

    von Eric Siegel …
    Erzählt von Steven Menasche …

    Ungekürzt

    11 Stunden 6 Min.

    Award-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies … Lesen Sie mehr

    € 27,75

  • Hörbuch

    Customer Obsessed

    A Whole Company Approach to Delivering Exceptional Customer Experiences

    von Eric Berridge …
    Erzählt von Tim Andres Pabon …

    Ungekürzt

    7 Stunden 13 Min.

    GET AHEAD OF THE CUSTOMER EXPERIENCE CURVECompanies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success—Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in … Lesen Sie mehr

    € 27,75

  • Hörbuch

    Search

    How the Data Explosion Makes Us Smarter

    von Stefan Weitz …
    Erzählt von Dana Hickox …

    Ungekürzt

    6 Stunden 1 Min.

    Search is as old as language. There has always been a need for one to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first search used the power of written language to build simple indexes in printed books, leading to the Dewey Decimal system and reverse … Lesen Sie mehr

    € 25,90

  • Hörbuch

    Consumed

    The need for collective change; colonialism, climate change & consumerism

    von Aja Barber …
    Erzählt von Aja Barber …

    Ungekürzt

    8 Stunden 17 Min.

    Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we … Lesen Sie mehr

    € 23,14

  • Hörbuch

    The Voltage Effect

    von John A List …
    Erzählt von Will Damron …

    Ungekürzt

    8 Stunden 26 Min.

    Brought to you by Penguin.Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale?Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on … Lesen Sie mehr

    € 14,93

  • Hörbuch

    More From Less

    How We Learned to Create More Without Using More

    von Andrew McAfee …
    Erzählt von Andrew McAfee …

    Ungekürzt

    7 Stunden 57 Min.

    **From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, … Lesen Sie mehr

    € 18,51

  • Hörbuch

    The Frictionless Organization

    Deliver Great Customer Experiences with Less Effort

    von David Jaffe, Bill Price …
    Erzählt von Caroline Miller …

    Ungekürzt

    8 Stunden 8 Min.

    Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place. … Lesen Sie mehr

    € 18,51

  • Hörbuch

    Social Proof Secrets

    Creating trust and authority in your industry

    von Ahmed Musa …
    Erzählt von Digital Voice Archie G …

    Ungekürzt

    4 Stunden 16 Min.

    This audiobook is narrated by a digital voice.Social Proof Secrets explores the psychological power of social proof—the phenomenon where people tend to follow the actions of others—and how businesses can use it to establish trust and authority in their industry. This book dives into how testimonials, reviews, case studies, and user-generated content can influence consumer behavior and position … Lesen Sie mehr

    € 7,41

  • Hörbuch

    Customer Love

    Great Stories About Great Service

    von Mac Anderson …
    Erzählt von Derek Shetterly …

    Ungekürzt

    1 Stunde 19 Min.

    If your organization's goal is to create a lasting service culture...you're going to love Customer Love! Mac Anderson has compiled a fantastic book filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans!In Customer Love. great stories about great service" you will explore 24 unforgettable stories about phenomenal … Lesen Sie mehr

    € 14,79

  • Hörbuch

    Pricing Psychology

    Setting Prices That Maximize Profit and Value

    von Favour Emeli …
    Erzählt von Digital Voice Archie G …

    Ungekürzt

    2 Stunden 36 Min.

    This audiobook is narrated by a digital voice.Pricing is more than just numbers—it’s a powerful tool that influences customer perceptions, drives purchasing decisions, and determines your business’s profitability. Pricing Psychology is your ultimate guide to understanding the science and art of pricing, helping you set prices that maximize profits while delivering undeniable value.This book dives … Lesen Sie mehr

    € 7,41

  • Hörbuch

    Unleashing the Innovators

    How Mature Companies Find New Life with Startups

    von Jim Stengel, Tom Post …
    Erzählt von Jim Stengel …

    Ungekürzt

    6 Stunden 53 Min.

    Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines … Lesen Sie mehr

    € 16,20