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Verbraucherverhalten Hörbücher

Interessieren Sie sich für Hörbücher aus der Kategorie Verbraucherverhalten? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 426 Ergebnissen angezeigt
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  • Hörbuch

    Your Shopping Superpower

    Follow Your Values and Better Your World One Purchase at a Time

    von Diane Osgood, PhD …
    Erzählt von Andrea Gallo …

    Ungekürzt

    8 Stunden 2 Min.

    Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then … Lesen Sie mehr

    € 19,82

  • Hörbuch

    The Frictionless Organization

    Deliver Great Customer Experiences with Less Effort

    von David Jaffe, Bill Price …
    Erzählt von Caroline Miller …

    Ungekürzt

    8 Stunden 8 Min.

    Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place. … Lesen Sie mehr

    € 19,82

  • Hörbuch

    Mindmasters (Gary Tiedmann narration)

    The Data-Driven Science of Predicting and Changing Human Behavior

    von Sandra Matz …
    Erzählt von Gary Tiedemann …

    Ungekürzt

    6 Stunden 37 Min.

    As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In … Lesen Sie mehr

    € 19,82

  • Hörbuch

    American Bulk

    Essays on Excess

    von Emily Mester …
    Erzählt von Chloe Cannon …

    Ungekürzt

    7 Stunden 38 Min.

    What if we explored our relationship to consumption with the same depth and feeling we use to tell stories of great loves and losses?Americans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restaurant. In American Bulk, Emily Mester intertwines cultural critique and … Lesen Sie mehr

    € 19,82

  • Hörbuch

    The Wisdom of Crowds

    Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

    von James Surowiecki …
    Erzählt von Erik Singer …

    Verkürzt

    5 Stunden 53 Min.

    “No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant … Lesen Sie mehr

    € 12,23

  • Hörbuch

    Buyer Aware

    Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace

    von Marta L. Tellado …
    Erzählt von Molly Parker Myers …

    Ungekürzt

    9 Stunden 13 Min.

    In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once … Lesen Sie mehr

    Zuvor € 24,99 Jetzt € 21,99

  • Hörbuch

    從消費心理學看銷售，洞悉顧客的想法：掌握消費者的心，用一句話勾起潛藏購買欲

    von 李征坤, 楊雙貴, 劉智惠 …

    Ungekürzt

    40 Min.

    行銷是一場心理博弈利用消費者的心理弱點和變化達成交易透過精準的心理引導，實現互惠雙贏的目標如何才能夠真正吸引消費者的注意？顧客不開口，你也能明白【達成交易為什麼那麼難】一個交易的實現背後，蘊含著無數消費者心理的微妙變化。從顧客的視角來看，為何有些人情願花費大筆金錢購買商品或服務？他們追求的是什麼？又有哪些在購買過程中扮演關鍵角色的因素，影響著消費結果？從習慣性購買到對商品的實質需求，本書將深入剖析不同類型的消費心理，幫助您更準確地理解顧客的要求和期望。透過了解消費者的實際需求與心理轉變，掌握如何有效讀懂顧客的消費心理，將成為您在商業競爭中立於不敗之地的關鍵。【精準鎖定顧客痛點，贏得市場主導權】宣傳是商業競爭的重要一環，本書詳細闡述了該如何擊中顧客的痛點。透過錯位、定位，樹立顧客樂於模仿的榜樣，製造「吃不到的葡萄最甜」的感覺，抑或是講好產品的故事等方式，都能有效地吸引顧客。此外 … Lesen Sie mehr

    € 2,69

  • Hörbuch

    Caffe latte-reglen

    Sådan bruger du din hjerne og dine følelser til at blive aktiemillionær

    von Lene Nording-Grooss, Jon Sigurd Wegener, Selina Mandal …
    Erzählt von Lene Nording-Grooss, Jon Sigurd Wegener …

    Ungekürzt

    6 Stunden 42 Min.

    Investering og handel med aktier er blevet en beskæftigelse for almindelige mennesker. 1000 kr. i banken eller i madrassen mister lynhurtigt sin værdi. Men 1000 kr. fordelt på et par investeringer kan næsten ikke undgå at vokse. Springer man fx halvdelen af sine caffe latter over, har man allerede en god portion penge til at investere.Denne bog fortæller – med en stærk baggrund i både økonomi og … Lesen Sie mehr

    € 16,06

  • Hörbuch

    HOLD

    The Suffering Economy of Customer Service, And the Revolt That's Long Overdue

    von Amas Tenumah …
    Erzählt von Amas Tenumah …

    Ungekürzt

    5 Stunden 22 Min.

    "LET ME TALK TO A HUMAN!" We’ve all shouted it. Whispered it. Thought it while rage-pressing zero. In HOLD: THE SUFFERING ECONOMY OF CUSTOMER SERVICE, Amas Tenumah delivers a searing indictment of how modern service was designed—not to help you, but to wear you down. This isn't a how-to. It's a how-dare-you.Tenumah draws from years inside the belly of the corporate beast, where service is measured … Lesen Sie mehr

    € 16,04

  • Hörbuch

    DARK PSYCHOLOGY: The art of Mind Control using Tactics of Motivation, Persuasion, Manipulation, and Coercion

    von Matthew Varner …
    Erzählt von dms …

    Ungekürzt

    7 Stunden 40 Min.

    Dark Psychology is a study of human condition in relation to the psychological nature of humans to prey on others. This book is a complete guide written to be heard, designed to walk you through the most dark psychology techniques ever created. This book will launch you into command of every situation and allow you to control every person you meet. It will teach you how to protect your allies and … Lesen Sie mehr

    € 14,12

  • Hörbuch

    Customer Loyalty: The Ultimate Guide on How to Ensure Customer Loyalty, Learn the Blueprint on How You Can Retain Your Customer Base And Keep Them Coming Back For More

    von Will Grason …
    Erzählt von Stella June …

    Ungekürzt

    36 Min.

    Customer Loyalty: The Ultimate Guide on How to Ensure Customer Loyalty, Learn the Blueprint on How You Can Retain Your Customer Base And Keep Them Coming Back For MoreCustomer loyalty is a very important element in every business relationship. Customer loyalty would derive from customer's satisfaction from your product or services, positive customer experiences, and the overall value of the goods … Lesen Sie mehr

    € 4,28

  • Hörbuch

    Customer-Centric Marketing Bundle, 2 in 1 Bundle

    von Jeanine Marks, Alexis Chang …
    Erzählt von Marcus Mulenga …

    Ungekürzt

    18 Min.

    Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid … Lesen Sie mehr

    € 11,54

  • Hörbuch

    Dark Patterns, Deceptive Design, and the Law

    AI’s Hidden Influence on Our Digital Experience

    von MR Leiser …
    Erzählt von David Monteath, Harry Brignull …

    Ungekürzt

    14 Stunden 17 Min.

    Bloomsbury presents Dark Patterns, Deceptive Design, and the Law: AI’s Hidden Influence on Our Digital Experience by MR Leiser read by David MonteathThis book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences.These hidden design strategies – … Lesen Sie mehr

    € 20,74

  • Hörbuch

    Work Shop

    The consumer-driven transformation of Commercial Real Estate

    von Joe Brady …
    Erzählt von Joe Brady …

    Ungekürzt

    4 Stunden 50 Min.

    Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.Whether you are a building owner or decision maker, service … Lesen Sie mehr

    € 10,38

  • Hörbuch

    The Inner Game of Selling

    Discovering the Hidden Forces that Determine Your Success

    von Ron Willingham …
    Erzählt von Ron Willingham …

    Verkürzt

    2 Stunden 17 Min.

    Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain … Lesen Sie mehr

    € 14,15

  • Hörbuch

    Risk Mein Ishq Nahi

    von Vivek Kaul …
    Erzählt von Vivek Kaul …
    Serien Hörbuch 10 - Economics, Ek Prem Katha

    Ungekürzt

    28 Min.

    जिंदगी में रिस्क लेंगे तो आगे बढ़ेंगे, लेकिन रिस्क लेने का मतलब खुद को बर्बाद कर देना नहीं होता. जुनून ज़रूरी है, लेकिन जोश में होश खो बैठना कोई बुद्धिमानी का काम नही. इस एपिसोड में जानिये कि रिस्क से इश्क का क्या कनेक्शन है. … Lesen Sie mehr

    € 2,99

  • Hörbuch

    Generation We

    The Power and Promise of Gen Z

    von AnneMarie Hayek …
    Erzählt von AnneMarie Hayek …

    Ungekürzt

    6 Stunden 49 Min.

    There are moments when the normal flow of time catches, hesitates, and shifts direction.2020 was one of these moments.Now, at this critical juncture, a new generation is coming of age and demanding a reckoning: Generation Z. Three billion strong, they’re at the center of the most pivotal issues of our time, from reimagining how we live on our changing planet to enacting a new mandate for racial … Lesen Sie mehr

    € 10,99

  • Hörbuch

    X

    The Experience When Business Meets Design

    von Brian Solis …
    Erzählt von Steven Menasche …

    Ungekürzt

    6 Stunden 25 Min.

    Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.Great products are no longer good enough to … Lesen Sie mehr

    € 26,42

  • Hörbuch

    Behavioral Science in Marketing: Practical Psychology to Craft Persuasive Campaigns, Influence Decisions, and Ethically Boost Sales

    von Eric Langford …
    Erzählt von Eric Langford …

    Ungekürzt

    2 Stunden 15 Min.

    Master ethical persuasion and consumer psychology to turn flat campaigns into high-converting revenue drivers. Whether strategizing on your morning commute or enjoying focused workday learning, this actionable framework reveals how real people make decisions under uncertainty. Stop relying on purely rational arguments and start working with human nature instead of fighting against it.Perfect for … Lesen Sie mehr

    € 9,43

  • Hörbuch

    The Complete Strategy Guide to Day Trading for a Living in 2019: Revealing the Best Up-to-Date Forex, Options, Stock and Swing Trading Strategies of 2019 (Beginners Guide)

    von Mark Vogel …
    Erzählt von Jason Belvill …

    Ungekürzt

    3 Stunden 16 Min.

    Do you want to start Trading and live your best life? Are you looking to make money fast? Then this book is for you!This book will give you the potential to take a small sum of money and turn it into a larger sum of money within the same day! What more could you possibly want? It doesn’t get much better than that. After reading this book, it’s safe to say that you’ll never want to work a normal … Lesen Sie mehr

    € 10,99

  • Hörbuch

    Foolproof

    Why Safety Can Be Dangerous and How Danger Makes Us Safe

    von Greg Ip …
    Erzählt von Jeremy Arthur …

    Ungekürzt

    8 Stunden 43 Min.

    How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing.We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises. Partly this is because the success we have at making life safer enables us to take bigger risks. As our … Lesen Sie mehr

    € 21,99

  • Hörbuch

    Gouged

    The End of a Fair Price - and What That Means for Your Wallet

    von Lindsay Owens …

    Ungekürzt

    7 Stunden 50 Min.

    Landlords are using software to band together and organise artificial rent hikes. Uber is spiking the price of rides when your phone's about to die. And without drivers' knowledge, car companies are installing software that reports your driving behaviour to insurance companies, so they can collude against you on insurance prices.Instead of merely driving down costs, companies are now laser-focused … Lesen Sie mehr

    € 34,99

    VORBESTELLEN

  • Hörbuch

    Blindsight

    The (Mostly) Hidden Ways Marketing Reshapes Our Brains

    von Matt Johnson PhD, Prince Ghuman …
    Erzählt von Roger Wayne …

    Ungekürzt

    9 Stunden

    Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than … Lesen Sie mehr

    € 18,84

  • Hörbuch

    Less

    Stop Buying So Much Rubbish: How Having Fewer, Better Things Can Make Us Happier

    von Patrick Grant …
    Erzählt von Patrick Grant …

    Ungekürzt

    11 Stunden 55 Min.

    THE SUNDAY TIMES BESTELLER‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETTWe used to care a lot about our clothes. We didn’t have many but those we had were important to us. We’d cherish them, repair them and pass them on. And making them provided fulfilling work for … Lesen Sie mehr

    € 22,99