Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and exam...

"Sitting in public reading this, and yet again, you have reduced me to tears through your eloquence and strength to say what most of us ignore. Andy, you are an inspiration." ~ Andrew B"This is powerful stuff! As someone who struggles similarly to you, I'm very thankful for your openness and transparency. My tool kit looks very similar, and as I age, the dark and scary days are fewer and farther between. Thank you so much." ~ Kim C.One windy day on a bike ride, training for...

Driver - Are you in this book?Passenger - read this and know your driver.Learner - Don't drive like some of these eejits.Pedestrian - Wake up and get it sorted.Be warned. Know what to look for and be aware of other drivers' potential for causing havoc.The more you look, the more you'll see.An alternative look at driving with some entertaining and slightly scary stories.It's not about good driving - it's about not driving bad.Get off t...