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Öffentlichkeitsarbeit eBooks

Lesen Sie gerne eBooks aus der Kategorie Öffentlichkeitsarbeit? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 1842 Ergebnissen angezeigt
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  • 15 Questions About Social Media

    von Massimo Moruzzi …
    Serien Buch 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter … Lesen Sie mehr

    Kostenlos

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    von Seth Godin …
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation … Lesen Sie mehr

    € 14,99

  • 15 Questions About Native Advertising

    von Massimo Moruzzi …
    Serien Buch 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is … Lesen Sie mehr

    Kostenlos

  • AGIL - Kommunikation als kreativer Prozess

    Anleitungen, Checklisten, Modelle und Case Stories

    von Heinz W. Droste …
    Nach der Lektüre von "AGIL" verfügen die Leser über ein Komplett-Paket mit Werkzeugen erfolgreicher Kommunikationsprofis. Sie profitieren bei zukünftigen Aufgabenstellungen im Bereich Social Media-Marketing, Presse- und Medienarbeit sowie Public Relations, indem sie - Problem-Konstellationen schneller erfassen und treffender reagieren - sich zügig in neue Aufgabenstellungen einarbeiten - ihre … Lesen Sie mehr

    € 7,49

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    von Massimo Moruzzi …
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a … Lesen Sie mehr

    Kostenlos

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    von Clarke Caywood …
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated … Lesen Sie mehr

    € 59,17

  • Crisis, Issues and Reputation Management

    von Andrew Griffin …
    Serien series PR In Practice
    Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.Whether it is an … Lesen Sie mehr

    € 39,92

  • Defective Bosses

    Working for the ”Dysfunctional Dozen”

    von Kerry D Carson, Paula P Carson …
    If you're one of the billions of people in the world who work for someone else, you'll definitely want to see what's inside Defective Bosses: Working for the “Dysfunctional Dozen.” This how-to, how-not-to, why, and why-not tour guide is packed to the hilt with a bevy of tested and proven survival skills and coping techniques for those of you who are trapped in that daily labyrinth of mind games … Lesen Sie mehr

    € 39,28

  • Our Future in Public Relations

    von Ken Kerrigan …
    With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business … Lesen Sie mehr

    € 35,19

  • Innovative Marketing Communications

    von Guy Masterman, Emma Wood …
    Serien series Events Management
    Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events … Lesen Sie mehr

    € 79,83

  • Success in Social Marketing

    100 Case Studies From Around the Globe

    von Nancy R. Lee, Philip Kotler …
    Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, … Lesen Sie mehr

    € 54,49

  • The art of money getting

    von Phineas Taylor Barnum …
    The Art of Money Getting; or, Golden Rules for Making Money by P.T. Barnum is a classic guide to personal finance and success, first published in 1880. Drawing from his own remarkable journey from humble beginnings to becoming one of America’s most famous showmen and entrepreneurs, Barnum distills his wisdom into practical advice that remains relevant today. The book is structured around a series … Lesen Sie mehr

    € 19,99

  • Exploring Mass Media for A Changing World

    von Ray A Hiebert, Sheila Gibbons …
    Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, … Lesen Sie mehr

    € 35,47

  • Comment faire des cartes de visites originales

    von Baptiste …
    Comment faire des cartes de visites originalesinclus 100 idées de cartes originales … Lesen Sie mehr

    € 0,99

  • The PR Paradox

    How to Master the Art of PR as a Startup or Scale-up

    von Matias Rodsevich …
    The PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the thoughtful tips and best practices from a seasoned PR pro, and CEO of his own PR agency, Matias Rodsevich. After years of sharing tips and helping people create their own proper PR strategies, or scaling their strategies up, he now brings us this book which is foundational for PR and … Lesen Sie mehr

    € 19,79

  • Сколько ты стоишь? Репутация как финансовый капитал

    von Куат Домбай …
    Хотим мы того или нет, но наши поступки характеризуют нас красноречивее слов и формируют в сознании людей определенное представление о нас. Иначе говоря, за нами закрепляется репутация, которая живет в веках и приобретает значение второго имени. Книга по репутационному менеджменту позволит с нового ракурса взглянуть, как каждый из нас – директор ли он крупной компании, менеджер по работе с … Lesen Sie mehr

    € 10,99

  • Media Interview Techniques

    A Complete Guide to Media Training

    von Robert Taylor …
    Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or … Lesen Sie mehr

    € 37,72

  • Communication Planning

    An Integrated Approach

    von Sherry Devereaux Ferguson …
    Serien series SAGE Series in Public Relations
    The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.With these additional responsibilities as a focus, Communication Planning … Lesen Sie mehr

    € 97,12

  • Public Relations for Public Health and Social Good

    Bearbeitet von Brooke W. McKeever …
    Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions.Many organizations attempt to influence prosocial behaviors, such as donating one’s time, money … Lesen Sie mehr

    € 55,75

  • Office Building Safety and Health

    von Charles D. Reese …
    Most workers spend the majority of their day in an office building environment. Protecting office workers from safety, health, and security risks is a key task of many safety and health professionals, particularly those responsible for the management of very large office complexes and high rise buildings. This book provides a comprehensive look at … Lesen Sie mehr

    € 224,32

  • Strategische Wahrheiten

    Desinformation und Postfakten in der strategischen Kommunikation

    Bearbeitet von Olaf Hoffjann, Lucas Seeber, Ina von der Wense …
    Serien series Social Science and Law (German Language)
    Strategische Kommunikation zielt mit ihren kontingenten Wirklichkeitsbeschreibungen seit jeher auf gesellschaftliche Wahrheitsmodelle. Wie häufig gesellschaftliche Wahrheitsmodelle auf strategische Kommunikationsbemühungen zurückgehen, auf Unwahrhaftigkeit beruhen und damit zumindest zeitweise zu strategischen Wahrheiten werden, zeigen eindrucksvoll zwischenzeitlich geglaubte Wahrheiten, die sich … Lesen Sie mehr

    € 64,78

  • Ethical Voices

    Practicing Public Relations With Integrity

    von Mark W. McClennan …
    From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor … Lesen Sie mehr

    € 14,29

  • Social Brand Management in a Post Covid-19 Era

    von Patrícia Dias, Alexandre Duarte …
    Serien series Routledge Focus on Business and Management
    As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital … Lesen Sie mehr

    € 27,87

  • How to Measure and Manage Your Corporate Reputation

    von Terry Hannington …
    The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means … Lesen Sie mehr

    € 54,49