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Öffentlichkeitsarbeit eBooks

Lesen Sie gerne eBooks aus der Kategorie Öffentlichkeitsarbeit? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 1824 Ergebnissen angezeigt
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  • 15 Questions About Social Media

    von Massimo Moruzzi …
    Serien Buch 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter … Lesen Sie mehr

    Kostenlos

  • 15 Questions About Native Advertising

    von Massimo Moruzzi …
    Serien Buch 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is … Lesen Sie mehr

    Kostenlos

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    von Seth Godin …
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation … Lesen Sie mehr

    € 14,99

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    von Massimo Moruzzi …
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a … Lesen Sie mehr

    Kostenlos

  • AGIL - Kommunikation als kreativer Prozess

    Anleitungen, Checklisten, Modelle und Case Stories

    von Heinz W. Droste …
    Nach der Lektüre von "AGIL" verfügen die Leser über ein Komplett-Paket mit Werkzeugen erfolgreicher Kommunikationsprofis. Sie profitieren bei zukünftigen Aufgabenstellungen im Bereich Social Media-Marketing, Presse- und Medienarbeit sowie Public Relations, indem sie - Problem-Konstellationen schneller erfassen und treffender reagieren - sich zügig in neue Aufgabenstellungen einarbeiten - ihre … Lesen Sie mehr

    € 7,49

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    von Clarke Caywood …
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated … Lesen Sie mehr

    € 58,07

  • The State and 'Globalization'

    Comparative Studies of Labour and Capital in National Economies

    Bearbeitet von Martin Upchurch …
    Serien series Routledge Studies in Employment and Work Relations in Context
    This collection of country studies explores changing relationships between the state, employers and labour in an increasingly internationalized world economy. It covers ten countries and examines the tensions and contradictions caused by neo-liberal market agendas. The authors express concern at the potentially ravaging effects of market deregulation on organized labour and present a critical … Lesen Sie mehr

    € 58,11

  • Negotiation with Different Cultures

    von Chris Krause …
    This book focuses on how to negotiate in different countries. This focus brings to light how to conduct oneself along with cultural nuances for the reader to be aware of. When experiencing and engaging in different countries and cultures, it is of the utmost importance to not disrespect local traditions and embrace the uniqueness of the country's history and customs. When negotiating in different … Lesen Sie mehr

    € 8,79

  • Smart informieren

    von Nadja Bungard …
    Serien series Smartes Businesswissen
    Sie haben ein Unternehmen gegründet und wollen es bekannter machen? In diesem E-Book Smart informieren von Nadja Bungard erfahren Sie, was Sie dafür tun können und womit Sie am besten anfangen sollten. Sie bekommen weiterführende Links sowie Hinweise auf hilfreiche Tools und Literaturangebote ergänzen den Inhalt. Sie werden smart informiert von der Planung über konkrete Maßnahmen bis zur … Lesen Sie mehr

    € 4,99

  • Public Relations and Religion in American History

    Evangelism, Temperance, and Business

    von Margot Opdycke Lamme …
    Serien series Routledge Research in Public Relations
    Winner of The American Journalism Historians Association Book of the Year Award, 2015This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin … Lesen Sie mehr

    € 66,96

  • Media in War and Armed Conflict

    Dynamics of Conflict News Production and Dissemination

    Bearbeitet von Romy Fröhlich …
    Serien series Routledge Research in Communication Studies
    This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and holistic approach over time, across different cycles of six conflicts in three regions of the world, … Lesen Sie mehr

    € 58,11

  • Invisible No More: The Proven System for Founders to Build a Magnetic Personal Brand That Wins Trust and Capital

    von Lillian Ashbourne …
    In today’s competitive startup world, it’s not just your product that investors and customers buy into—it’s you. A powerful personal brand is no longer optional for founders; it’s the difference between being overlooked and being remembered, funded, and followed.Invisible No More equips entrepreneurs with a proven framework to craft a brand identity that is authentic, credible, and compelling. … Lesen Sie mehr

    € 4,99

  • Public Relations and the Rise of AI

    Bearbeitet von Regina Luttrell, Adrienne A. Wallace …
    This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to … Lesen Sie mehr

    € 53,06

  • History of PR in Canada

    An Annotated Bibliography and Critical Historiography of Public Relations Research in Canada

    von Sandra L. Braun, Ella Palin, Hannah Farrow …
    Serien series The History of Public Relations
    A first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context.A valuable resource for researchers, students or practitioners, this bibliography surveys the landscape of public relations research in Canada. It orientates readers to this unique history, identifies gaps in research, suggests topics of future research, and … Lesen Sie mehr

    € 30,31

  • Digital Footprint Mastery: A Comprehensive Guide to Online Reputation Management

    von Nathan Bomshteyn …
    "Digital Footprint Mastery" is a comprehensive guide that empowers individuals and businesses to take control of their online reputation, clean up their digital presence, and protect their personal or corporate brand in the ever-evolving digital landscape. This book offers step-by-step instructions, practical advice, and actionable strategies to help readers understand the importance of online … Lesen Sie mehr

    € 8,99

  • Stop Competing and Start Dominating! When You're the Only Choice, You Always Win.

    von Nick Nichols …
    Proven 7-Step Formula for B2B Consultants, Coaches, and Service Providers to Attract More High-Value Clients with a Signature Unique Selling Proposition. A Signature USP is your market-defining declaration that makes your competitors irrelevant. Unlike generic marketing messages, it captures your unique ability to solve your clients' most pressing problems in a way no one else can. It's sharp, … Lesen Sie mehr

    Kostenlos

  • Roxy's Little Black Book of Tips and Tricks

    The no-bullsh*t guide to all things PR, social media, business and building your brand

    von Roxy Jacenko …
    The no-bullsh*t guide to all things PR, social media, business and building your brand.'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.'Helen McCabe, Digital Content Director, Nine'Roxy never fails to deliver and this book is an easy, interesting read that people in a lot of professions (not just PR) could learn something from.'Jackie O, Radio Personality, … Lesen Sie mehr

    € 7,80

  • La révolution Internet

    von Antoine Char, Roch Côté …
    Il y a un peu plus de 30 ans, la société Apple mettait sur le marché le premier ordinateur personnel destiné au grand public. Qui se doutait à cette époque que cette petite machine, d’usage assez restreint, allait servir de base à un réseau mondial d’échange de données et bouleverser l’univers des médias ? … Lesen Sie mehr

    € 8,99

  • Confesiones de un publicitario

    von David Ogilvy …
    Un eterno clásico de la publicidad, un libro tan actual y pertinente hoy en día como en el momento en que se escribió: «Admiramos a las personas que trabajan duro, que son objetivas y meticulosas. Detestamos a los políticos de oficina, a los aduladores, a los matones y a los vanidosos. Aborrecemos la crueldad. Todos pueden subir por nuestra escalera. A la hora de ascender a los puestos más altos, … Lesen Sie mehr

    € 9,99

  • 15 Domande sui Social Media

    von Massimo Moruzzi …
    Serien Buch 2 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende … Lesen Sie mehr

    Kostenlos

  • CASH MAKING

    Website Design Enhancement System

    von muhammad aliyu …
    As a rule, focusing on the most well known and most sensible improvement techniques is better. That's what by doing, you'll not just accomplish the outcomes you're searching for, your endeavors will have dependable outcomes.What's more, when you consider how much work is associated with getting any site to the highest point of web search tool rank and position, it merits anything that work it … Lesen Sie mehr

    € 12,96

  • Capturing the Complexity of Conflict

    Dealing with Violent Ethnic Conflicts of the Post-Cold War Era

    von Dennis J. D. Sandole …
    The study reported in this volume is an attempt to develop a multilevel theory of violent conflict and war. As such, the study involves: a pretheory for identifying concepts operative at each level, and for explaining how the concepts relate to violent conflict and war. … Lesen Sie mehr

    € 78,33

  • The Corporate Newsroom

    Steering Companies Efficiently Through Communication

    Bearbeitet von Christoph Moss …
    Serien series Business and Management (R0)
    Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer.The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main … Lesen Sie mehr

    € 64,34

  • A Primer for Integrated Marketing Communications

    von Philip Kitchen, Patrick de Pelsmacker …
    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text … Lesen Sie mehr

    € 69,49