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Öffentlichkeitsarbeit eBooks

Lesen Sie gerne eBooks aus der Kategorie Öffentlichkeitsarbeit? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 1841 Ergebnissen angezeigt
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  • 15 Questions About Native Advertising

    von Massimo Moruzzi …
    Serien Buch 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is … Lesen Sie mehr

    Kostenlos

  • 15 Questions About Social Media

    von Massimo Moruzzi …
    Serien Buch 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter … Lesen Sie mehr

    Kostenlos

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    von Seth Godin …
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation … Lesen Sie mehr

    € 14,99

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    von Massimo Moruzzi …
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a … Lesen Sie mehr

    Kostenlos

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    von Clarke Caywood …
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated … Lesen Sie mehr

    € 59,17

  • AGIL - Kommunikation als kreativer Prozess

    Anleitungen, Checklisten, Modelle und Case Stories

    von Heinz W. Droste …
    Nach der Lektüre von "AGIL" verfügen die Leser über ein Komplett-Paket mit Werkzeugen erfolgreicher Kommunikationsprofis. Sie profitieren bei zukünftigen Aufgabenstellungen im Bereich Social Media-Marketing, Presse- und Medienarbeit sowie Public Relations, indem sie - Problem-Konstellationen schneller erfassen und treffender reagieren - sich zügig in neue Aufgabenstellungen einarbeiten - ihre … Lesen Sie mehr

    € 7,49

  • Consumer Nationalism in China

    Examining its Critical Impact on Multinational Businesses

    von Maggie Ying Jiang …
    Serien Buch 1 - China in the 21st Century
    China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave … Lesen Sie mehr

    Kostenlos

  • Sichtbare Frauen

    Personal Branding als Karriere-Booster

    von Christina Richter …
    Netzwerken funktioniert heute nicht mehr ohne Plattformen wie LinkedIn oder Xing. Doch leider werden viele der angelegten Accounts nur sporadisch bis gar nicht gepflegt. Personal-Branding-Expertin Christina Richter sieht hier eine Menge Karrierepotenzial, das sich vor allem Frauen häufig entgehen lassen. In ihrem Buch präsentiert die Autorin alle wichtigen Schritte, die nötig sind, um die eigene … Lesen Sie mehr

    € 21,99

  • Come Vincere i Conflitti - Cambiare per Crescere

    von Max Fisher …
    Per gestire un conflitto occorre per prima cosa riconoscerlo, cioè saperlo cogliere in modo rapido e chiaro. Il Conflitto è uno stato della Relazione caratterizzato dalla presenza di un Problema cui si associa un Disagio. Quando le nostre relazioni non funzionano come vorremmo, sentiamo un forte senso di disagio, che può tradursi in ostilità e rabbia verso gli altri, con effetti deprimenti. … Lesen Sie mehr

    € 5,49

  • Strategic Issues Management

    Organizations and Public Policy Challenges

    von Robert L. Heath, Michael J. Palenchar …
    Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. … Lesen Sie mehr

    € 112,63

  • Brand Positioning With Power

    Maximize Your Marketing Impact

    von Robert S. Gordon …
    This book empowers individuals with practical knowledge to manage their financial wealth from their first job until retirement and beyond.The first main theme is investments and covers security types, investment strategies, and asset allocations for individual investors. The foundation for this theme is the magical behavior of investment returns across securities and time, and the concept of … Lesen Sie mehr

    € 13,19

  • Creyentes Laicos en la Iglesia y en la Familia de Don Bosco

    hombres y mujeres de las tres pertenencias

    von Antonio Boccia …
    Este libro que fue escrito por el Autor basado en su experiencia personal como Coordinador Mundial de la Asociación de Salesianos Cooperadores. El autor viajó a diferentes partes del mundo y se reunió con los Salesianos Cooperadores, la Familia Salesiana y otras realidades eclesiales. Durante estas reuniones, el autor notó cierta tensión que hace difícil la libre manifestación de una laicidad, … Lesen Sie mehr

    € 3,49

  • Gender and Public Relations

    Critical Perspectives on Voice, Image and Identity

    Bearbeitet von Christine Daymon, Kristin Demetrious …
    Serien series Routledge New Directions in PR & Communication Research
    Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations … Lesen Sie mehr

    € 77,30

  • Le temps des relations publiques

    von Guy Versailles …
    La nécessité pour les organisations de définir des terrains d’entente avec les groupes, les organismes et les individus qui peuplent leur environnement est aujourd’hui devenue très évidente. Ce domaine d’expertise est celui des relations publiques. Le présent essai est le premier qui, en français, fait le pont entre les prescriptions de la théorie et les réalités de la pratique en relations … Lesen Sie mehr

    € 20,99

  • Public Relations, Activism, and Social Change

    Speaking Up

    von Kristin Demetrious …
    Serien series Routledge Research in Public Relations
    Winner of the 2014 NCA PRIDE Book AwardWhy are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. … Lesen Sie mehr

    € 65,89

  • Transmedia Marketing

    From Film and TV to Games and Digital Media

    von Anne Zeiser …
    Serien series American Film Market Presents
    Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story.Through success … Lesen Sie mehr

    € 60,82

  • You Are a Star, General Secretary: This will make you shine brighter

    von Richard Charles McMillan …
    From Parent-Teacher's meet to Corporate Board Conglomerations:You! General Secretary are responsible for the way in which people meet and form opinions. You have to take care of so many different type of members and dignitaries. So, how do you start? Where do you start? How to make the whole meeting look elegant? Yours is a Sweat and Tension filled job. Not anymore!Now you shall realise that You … Lesen Sie mehr

    € 2,99

  • Unstoppable Business Growth

    Step-By-Step Transformation of the Customers, Employers and Owners

    von Shiran Faast …
    Unleash human potential for unstoppable business growth and build a business that thrives on its own. International author, speaker and award-winning business transformation expert Shiran Faast introduces the CEO Transformation Method, a powerful 5-step framework designed to uncover the real issues holding your business back and unlock the potential of everyone involved: customers, employers and … Lesen Sie mehr

    € 2,82

  • Miracoli

    Vita e talenti di Edward Bernays, leggendario maestro della propaganda

    von Serena D'Angelo …
    Serien series Storie
    Nonostante la rivista Life lo abbia inserito tra i 100 statunitensi più influenti del Novecento, Edward L. Bernays (1891-1995) non è noto al grande pubblico come ci si aspetterebbe. Annoverato tra gli inventori delle pubbliche relazioni, è stato il primo a usare le teorie di Sigmund Freud (suo zio) per manipolare le masse a beneficio delle imprese e dei governi, attraverso strategie attuali ancora … Lesen Sie mehr

    € 8,99

  • Understanding Corporate Communications

    von Dmytro Oltarzhevskyi, Yevgen Zagorulko …
    With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' … Lesen Sie mehr

    € 60,82

  • Before I Die Festival in a Box™

    How to Hold an End-of-Life Conversation-Starting Event

    von Gail Rubin …
    Before I Die Festivals give people an attractive way to learn about the many elements of being prepared for death. With a combination of entertainment, education, and discussions, Before I Die Festivals put the "fun" in funeral planning. People can visit funeral homes and cemeteries without having to experience a death in the family. This manual details how to create a Before I Die Festival with … Lesen Sie mehr

    € 36,62

  • Marketing Experience Management

    The theory and practice of the Customer Experience

    von James Seligman …
    In today's modern marketing world, online or in a shop, marketing communications need to be targeted towards every customer and every single touchpoint in the organization and trade opportunities to maximise revenues. Researchers have identified that establishing a relationship with the customer through customer experience management drives revenue growth and increased profits. This book's outline … Lesen Sie mehr

    € 2,42

  • Argumentative and Aggressive Communication

    Theory, Research, and Application – Second edition

    von Theodore A. Avtgis …
    Now in its second edition, Argumentative and Aggressive Communication is the only text dedicated to the presentation and synthesis of research, theory, and application efforts on the aggressive communication traits of argumentative and verbal aggressiveness.In this updated edition, Rancer and Avtgis present new research and theory on argumentative and aggressive communication that has been … Lesen Sie mehr

    € 52,90

  • The Public Relations Handbook

    Bearbeitet von Alison Theaker …
    Serien series Media Practice
    The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism … Lesen Sie mehr

    € 55,75