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Öffentlichkeitsarbeit eBooks

Lesen Sie gerne eBooks aus der Kategorie Öffentlichkeitsarbeit? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 1842 Ergebnissen angezeigt
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  • 15 Questions About Social Media

    von Massimo Moruzzi …
    Serien Buch 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter … Lesen Sie mehr

    Kostenlos

  • 15 Questions About Native Advertising

    von Massimo Moruzzi …
    Serien Buch 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is … Lesen Sie mehr

    Kostenlos

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    von Seth Godin …
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation … Lesen Sie mehr

    € 14,99

  • AGIL - Kommunikation als kreativer Prozess

    Anleitungen, Checklisten, Modelle und Case Stories

    von Heinz W. Droste …
    Nach der Lektüre von "AGIL" verfügen die Leser über ein Komplett-Paket mit Werkzeugen erfolgreicher Kommunikationsprofis. Sie profitieren bei zukünftigen Aufgabenstellungen im Bereich Social Media-Marketing, Presse- und Medienarbeit sowie Public Relations, indem sie - Problem-Konstellationen schneller erfassen und treffender reagieren - sich zügig in neue Aufgabenstellungen einarbeiten - ihre … Lesen Sie mehr

    € 7,49

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    von Clarke Caywood …
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated … Lesen Sie mehr

    € 59,17

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    von Massimo Moruzzi …
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a … Lesen Sie mehr

    Kostenlos

  • Productive Reflection at Work

    Learning for Changing Organizations

    Bearbeitet von David Boud, Peter Cressey, Peter Docherty …
    This book is an accessible entry point into the theory and practice of work reflection for students and practitioners. Taking a cross-disciplinary approach, it covers management, education, organizational psychology and sociology, drawing on examples from Europe, the Middle East, North America and Australia.It traces reflection at work from an emphasis on training, through a focus on how … Lesen Sie mehr

    € 73,50

  • Promoting Your School

    Going Beyond PR

    Bearbeitet von Carolyn Warner …
    "Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples."—Anne Roede Giddings, Assistant SuperintendentAnsona Public Schools, CT"The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner′s handbook that any educator can learn from … Lesen Sie mehr

    € 38,38

  • The Employment Relationship

    A Psychological Perspective

    von Peter Herriot …
    The Employment Relationship presents a controversial perspective on an area hitherto dominated by industrial relation experts and radical sociological theorists. Exploring some of the metaphors commonly used to describe the employment relationship, Peter Herriot argues that it is often their dark rather than their bright side which best expresses how employees really feel. Human resources … Lesen Sie mehr

    € 32,94

  • Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement

    Bearbeitet von Amber Hutchins, Natalie Tindall …
    Serien series Routledge New Directions in PR & Communication Research
    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts.The established … Lesen Sie mehr

    € 64,62

  • Street Team Smarts

    An Author's Guide to Building and Running a Successful Street Team

    von Sara Humphreys …
    Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you! … Lesen Sie mehr

    € 0,93

  • Desafios contemporâneos e inovações na gestão pública

    von Thomaz Barbosa, Tamara Crantschaninov …
    Serien series Série Universitária
    A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida.Desafios contemporâneos e inovações na gestão pública oferece um panorama abrangente das questões que desafiam a … Lesen Sie mehr

    € 4,99

  • Managing Public Relations and Brand Image through Social Media

    Bearbeitet von Anurag Singh, Punita Duhan …
    Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social … Lesen Sie mehr

    € 158,39

  • Media Tactics in the Long Twentieth Century

    Bearbeitet von Marie Cronqvist, Fredrik Mohammadi Norén, Emil Stjernholm …
    Serien series Routledge Studies in Media, Communication, and Politics
    Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly … Lesen Sie mehr

    Kostenlos

  • Public Communication Campaigns

    Bearbeitet von Ronald E. Rice, Charles K. Atkin …
    In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, … Lesen Sie mehr

    € 112,63

  • Sales and Selling: The Essential Guide

    von Moi Ali …
    Serien series Need2Know Books
    This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks.Find out in this book the secrets of successful salespeople, get an insight into the psychology of buying and selling, and pick up tips on how to write … Lesen Sie mehr

    € 4,60

  • The Communicating Principal

    Practical Strategies for School Leaders

    von Trinette Marquis, Natalie A. Nash …
    The demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage families, and inspire staff and community members to give their best efforts and support.The … Lesen Sie mehr

    € 33,65

  • Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

    A Neo-Institutional Public Relations Perspective

    von Sarah Marschlich …
    Serien series Literature, Cultural and Media Studies (R0)
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the … Lesen Sie mehr

    Kostenlos

  • Leading the Customer Experience

    Inspirational Service Leadership

    von Sarah Cook …
    Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and goals centre on the delivery of excellent service. Loyal customers not only keep buying from a company but also recommend the business to others. It is clear that managers and leaders throughout an organisation have a key influence on the experience … Lesen Sie mehr

    € 53,22

  • You're Smarter Than You Sound: How to Speak with Confidence, Command Atten-tion, and Make People Listen

    von Jon Viccar …
    You know what you're talking about. The problem is making sure everyone else knows it too.You've done the work. You understand the subject. You've thought through the details, considered the risks, and arrived at a solid conclusion.Then you open your mouth—and somehow the person who knows half as much commands twice the attention.Why?Because people can't see what you know. They can only judge the … Lesen Sie mehr

    € 5,49

  • Reputation Management

    The Future of Corporate Communications and Public Relations

    von Tony Langham, PRCA …
    Serien series PRCA Practice Guides
    A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals … Lesen Sie mehr

    € 23,53

  • Multicultural Behavior and Global Business Environments

    von Kamal Dean Parhizgar …
    Resolve cross-cultural communication issues with your business suppliers, customers, and staff! Because of the rapid growth of multinational corporations and the World Wide Web, global interdependence is no longer a matter of ideology or choice, but an inescapable reality. Multicultural Behavior and Global Business Environments teaches managers both practical techniques and theoretical insights … Lesen Sie mehr

    € 55,75

  • Manager's Guide to Excellence in Public Relations and Communication Management

    von David M. Dozier, Larissa A. Grunig, James E. Grunig …
    Serien series Routledge Communication Series
    This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them … Lesen Sie mehr

    € 69,69

  • Marketing istituzionale & Public Affairs

    Gestire le relazioni istituzionali creando valore per l'impresa

    von Giulio Di Giacomo …
    Questo manuale di marketing istituzionale è volto a promuovere un “buon modo di lavorare” delle imprese verso la pubblica amministrazione, per conseguire i risultati che il top management chiede di portare a casa. Rivolto ai manager e agli addetti alle relazioni istituzionali, nonché agli studenti delle business school, il volume definisce modelli di analisi, processi di riferimento, nonché … Lesen Sie mehr

    € 42,99