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Öffentlichkeitsarbeit eBooks

Lesen Sie gerne eBooks aus der Kategorie Öffentlichkeitsarbeit? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 1829 Ergebnissen angezeigt
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  • 15 Questions About Native Advertising

    von Massimo Moruzzi …
    Serien Buch 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is … Lesen Sie mehr

    Kostenlos

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    von Seth Godin …
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation … Lesen Sie mehr

    € 14,99

  • 15 Questions About Social Media

    von Massimo Moruzzi …
    Serien Buch 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter … Lesen Sie mehr

    Kostenlos

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    von Clarke Caywood …
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated … Lesen Sie mehr

    € 59,17

  • AGIL - Kommunikation als kreativer Prozess

    Anleitungen, Checklisten, Modelle und Case Stories

    von Heinz W. Droste …
    Nach der Lektüre von "AGIL" verfügen die Leser über ein Komplett-Paket mit Werkzeugen erfolgreicher Kommunikationsprofis. Sie profitieren bei zukünftigen Aufgabenstellungen im Bereich Social Media-Marketing, Presse- und Medienarbeit sowie Public Relations, indem sie - Problem-Konstellationen schneller erfassen und treffender reagieren - sich zügig in neue Aufgabenstellungen einarbeiten - ihre … Lesen Sie mehr

    € 7,49

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    von Massimo Moruzzi …
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a … Lesen Sie mehr

    Kostenlos

  • Innovative Internal Communication

    How creativity, curiosity and technology can create lasting impact

    von Joanna Parsons …
    Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains … Lesen Sie mehr

    € 39,92

  • Innovazione e integrazione nel B2B

    Strategie e strumenti di comunicazione e marketing nei mercati business

    von Elisa Martina Martinelli …
    Questo volume intende esplorare il ruolo dell'innovazione nelle strategie di marketing e di comunicazione delle imprese B2B, evidenziando il valore dell'integrazione tra strumenti tradizionali e digitali. Un testo pensato per studiosi e ricercatori, per un inquadramento del tema nella comunicazione integrata di marketing B2B e la proposta di un nuovo modello concettuale, ma adatto anche a … Lesen Sie mehr

    € 22,99

  • Changing Missions, Changing Lives

    How A Change Agent Can Turn The Ship And Create Impact

    von Barry H. Ostrowsky …
    WHAT DOES IT TAKE TO CHANGE THE WORLD, OR AT LEAST THE PIECE OF IT YOU’RE STANDING ON?Over the past twenty years, we’ve seen a paradigmatic shift in the view of corporate engagement in social change. More corporations are looking beyond their core business to find ways to engage with consumers and stakeholders as change agents, whether it’s to promote economic development in historically … Lesen Sie mehr

    € 10,16

  • I dieci comandamenti delle PR

    von Francesca Caon …
    Comunicare non è un optional. Ogni azienda, specie nell’epoca in cui il digitale ha preso il sopravvento, ha bisogno di farsi conoscere, rendersi inconfondibile e mostrare i suoi prodotti o servizi. E uno dei modi più efficaci per farlo è ricorrere alle pubbliche relazioni. Francesca Caon, giornalista e specialista di pr, ha stilato in questo libro i “dieci comandamenti” indispensabili per … Lesen Sie mehr

    € 15,99

  • La globalizzazione disattesa

    Le culture influenzano i mercati

    von Tiziano Vescovi …
    Il libro affronta il tema di come le diversità culturali continuino a influenzare i comportamenti di consumo e quindi le strategie di mercato delle imprese riducendo gli effetti della globalizzazione. Ciò avviene più sottilmente nei paesi culturalmente simili e molto più profondamente nei paesi culturalmente lontani, a dispetto delle teorie sulla globalizzazione che recitavano: tutti agiremo nello … Lesen Sie mehr

    € 10,00

  • Retention Operates Through Strategic Restraint

    Exploring How Systematic Client Stewardship Outperforms Acquisition-Focused Models

    von Thalia Brookstone …
    This book examines the concealed mechanics of client retention in professional services and B2B commerce. It reveals tensions between growth-obsessed acquisition strategies and the compound returns of deliberate relationship stewardship. The content explores patterns in client loyalty dynamics, reframes assumptions about engagement frequency, and demonstrates how intentional communication cadences … Lesen Sie mehr

    € 8,99

  • La rivoluzione del social customer service: Come attrarre e mantenere clienti attraverso la qualità di servizio

    von Paolo Fabrizio …
    Questo non è solo un libro sul servizio clienti, è molto di più. È una guida pratica per raggiungere gli obiettivi di business della tua azienda conciliandoli con le nuove aspettative dei clienti. Il servizio clienti stesso sta vivendo una rivoluzione tecnologica e culturale: da un lato i clienti utilizzano i social network per ottenere risposte più rapide e risolutive; dall’altro le aziende … Lesen Sie mehr

    € 18,99

  • The Public Relations Firm

    von Stacy Smith …
    The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in … Lesen Sie mehr

    € 7,80

  • INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

    von Tony Cosentino …
    Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. … Lesen Sie mehr

    € 8,49

  • Un village participatif ? Les initiatives citoyennes : un défi pour l'action publique à Volonne (Alpes-de-Haute-Provence)

    von Emeline Hatt, Séverine Bonnin-Oliveira …
    Cet ouvrage traite de la recomposition des relations entre acteurs publics et citoyens dans la conduite de projets d’urbanisme dans les petites villes, à partir de l’analyse du cas de Volonne (Alpes-de-Haute-Provence). L’étude met en évidence les nombreuses difficultés à surmonter pour construire ce partenariat entre initiatives citoyennes et pouvoirs publics. Ces défis nécessitent le déploiement … Lesen Sie mehr

    € 7,49

  • Clicks To Clients - The Ultimate Guide To Digital Lead Generation

    von Aaron Sterling …
    From crafting irresistible lead magnets to mastering the art of lead qualification and nurturing prospects into loyal customers, this book provides actionable techniques designed for real-world success. Whether you're a sales agent, entrepreneur, or marketing professional, you'll gain the tools to generate leads that actually convert—saving time, increasing revenue, and building lasting client … Lesen Sie mehr

    € 5,99

  • Optimizing Human Capital with a Strategic Project Office

    Select, Train, Measure,and Reward People for Organization Success

    von J. Kent Crawford, Jeannette Cabanis-Brewin …
    Serien series PM Solutions Research
    Optimizing Human Capital with a Strategic Project Office explores the SPO's potential to transform an enterprise by making the most of people within an organization. This volume provides an exhaustive review of topics such as the hiring, retention, measurement, training, and professional development of knowledge workers in project management … Lesen Sie mehr

    € 171,10

  • Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

    von KJ Blattenbauer …
    Tired of being the industry's best-kept secret? That ends here.Pitchworthy isn't another fluffy marketing book. It's your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she's pulling back the curtain and handing you the exact playbook she uses to get her clients … Lesen Sie mehr

    € 8,49

  • Organizational Communication and Sport

    Connections, Applications, and Opportunities

    Bearbeitet von Jimmy Sanderson …
    This edited volume illustrates the function of communication within sport organizations, offering analyses of multiple facets of the industry. Contributors examine a variety of cases including whistleblowing, athlete safeguarding, sexual harassment scandals, leadership, marketing, and social justice advocacy, among others.Throughout this volume, contributors argue that communication plays a … Lesen Sie mehr

    € 85,35

  • Understanding Public Relations

    Theory, Culture and Society

    von Lee Edwards …
    This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.Understanding Public … Lesen Sie mehr

    € 68,08

  • Webmastering the Craft

    Fraternity in a Digital World

    von Ken JP Stuczynski …
    A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well as organizational considerations. Contains guidance on websites, social media, the cloud, conferencing and collaboration tools. Bonus material: Twenty short articles advocating technology and its role … Lesen Sie mehr

    € 3,77

  • Réussir l'organisation d'un événement

    von Anthony Babkine, Adrien Rosier …
    Serien series Livres outils - Communication
    Organisez un événement qui vous ressemble et apprenez à en tirer le meilleur partiGala, événement sportif, séminaire, inauguration, cocktail, concert, spectacle... : voici un guide complet et pratique pour découvrir toutes les ficelles de l'événementiel ainsi que le rôle de l'organisateur d'événement.Créez et menez à bien un événement attractif en respectant un budget précis : outils, fiches … Lesen Sie mehr

    € 15,99

  • Relações públicas comunitárias

    A comunicação numa perspectiva dialógica e transformadora

    von Margarida Maria Krohling Kunsch, Waldemar Luiz Kunsch …
    Atualmente é possível falar de relações públicas comunitárias, atividade comprometida com os interesses dos segmentos sociais organizados ou com o interesse público. O profissional que quer trabalhar pela mudança social precisa adotar princípios libertadores na aplicação das "funções" e das "técnicas" de relações públicas, utilizando o planejamento político-participativo de sua atividade, por sua … Lesen Sie mehr

    € 11,99