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Öffentlichkeitsarbeit eBooks

Lesen Sie gerne eBooks aus der Kategorie Öffentlichkeitsarbeit? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 1805 Ergebnissen angezeigt
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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    von Seth Godin …
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation … Lesen Sie mehr

    € 14,99

  • 15 Questions About Native Advertising

    von Massimo Moruzzi …
    Serien Buch 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is … Lesen Sie mehr

    Kostenlos

  • 15 Questions About Social Media

    von Massimo Moruzzi …
    Serien Buch 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter … Lesen Sie mehr

    Kostenlos

  • AGIL - Kommunikation als kreativer Prozess

    Anleitungen, Checklisten, Modelle und Case Stories

    von Heinz W. Droste …
    Nach der Lektüre von "AGIL" verfügen die Leser über ein Komplett-Paket mit Werkzeugen erfolgreicher Kommunikationsprofis. Sie profitieren bei zukünftigen Aufgabenstellungen im Bereich Social Media-Marketing, Presse- und Medienarbeit sowie Public Relations, indem sie - Problem-Konstellationen schneller erfassen und treffender reagieren - sich zügig in neue Aufgabenstellungen einarbeiten - ihre … Lesen Sie mehr

    € 7,49

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    von Clarke Caywood …
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated … Lesen Sie mehr

    € 59,17

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    von Massimo Moruzzi …
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a … Lesen Sie mehr

    Kostenlos

  • Steps

    My not-so-secret life as an adult dancer and how it impacts my life and business

    von Patricia Vaccarino …
    Steps is a business book, but it is more than an ordinary business book. It encompasses the concept of business + dance = brand philosophy, and yet the term branding is rarely mentioned. Here, in Steps, I am suggesting that you should not even consider building your professional brand unless you are willing to do the hard work the same way a dancer learns technique, movement and artistry. You can … Lesen Sie mehr

    € 4,71

  • Kind Leadership

    Leading schools with empathy,honesty and impact

    von Joanna Povall …
    In a world where educational leadership is often reduced to metrics and mandates, Kind Leadership by Joanna Povall offers something radically different: kindness as a powerful, strategic force for transformation.Drawing on over 30 years' experience in schools around the world, Joanna demonstrates how genuine strength emerges through leading with empathy, kind communication and accountability. Far … Lesen Sie mehr

    € 16,71

  • Powerful B2B Content

    Using Brand Journalism to Create Compelling and Authentic Storytelling

    von Gay Flashman …
    Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman.Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an … Lesen Sie mehr

    € 34,20

  • 21st Century Secrets to Effective PR

    von Linda Pophal …
    The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure.Today's PR, though, is different from the PR of years gone by. Today, it's not only about getting reporters, and other gatekeepers, to cover your story. Today, there are new channels for gaining public … Lesen Sie mehr

    € 17,99

  • Customer-Centric Marketing

    Supporting Sustainability in the Digital Age

    von Jon James, Neil Kelley, Dr Neil Richardson …
    Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development … Lesen Sie mehr

    € 34,20

  • Crisis Communication Strategies

    Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations

    von Amanda Coleman …
    Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to high-stake situations and protect your brand from disaster.Crisis Communication Strategies is a must-have guide that covers the whole span of a crisis from preparing and … Lesen Sie mehr

    € 37,72

  • LA FABRICA DE PRESENTACIONES.

    Disfruta hablando en público.

    von Lucía Miralles …
    Una de las mal llamadas habilidades blandas más valoradas en el mundo es, sin ninguna duda, la de Hablar en Público. Y digo “mal llamada habilidad blanda” porque este calificativo provoca que muchas personas la consideren de segundo nivel, le den poca importancia y no le presten atención a su desarrollo y desempeño.Nada más lejos de la realidad. Cuidar, entrenar y profesionalizar la Comunicación, … Lesen Sie mehr

    € 6,90

  • 2018 Best Resources for Advertisement, Marketing, Media & Public Relations Specialists

    von Antonio Smith …
    This reference is loaded with necessary resources useful to sales and marketing managers, public relations specialists and entrepreneurs alike. Get expert advice on branding and designs and all aspects of product placement and promotion.Inside you will find professional trade associations, trade journals and magazines, educational resources and professional business tools to assist a business … Lesen Sie mehr

    € 3,77

  • Chasing Likes

    The Unflattering Reality of Being an Influencer

    von Carlee Krtolica …
    Have you ever wondered what it’s really like to be an influencer?In Chasing Likes, Carlee shares the highs and lows of what it’s really like to be an influencer. In a behind the scenes look, she shares the hard work and hustle that it takes to be successful in the field amid all the competition, drama and adolescent behavior that go along with it. Being an influencer isn’t all fancy parties and … Lesen Sie mehr

    € 6,86

  • La ferita dell'altro

    Economia e relazioni umane. Nuova edizione

    von Luigino Bruni …
    Questo saggio, divenuto ormai un classico dell’economia civile, suggerisce un percorso all’interno della modernità con l’intento di esplicitare le premesse antropologiche e culturali su cui si fondano l’economia contemporanea e le sue promesse. La scienza economica, con la sua promessa di una vita in comune senza sacrificio, rappresenta una grande via di fuga dal contagio della relazione personale … Lesen Sie mehr

    € 8,99

  • BRAND BUILDING FOR BEGINNERS

    How To Increase Your Brand's Reach And Make Sales By Using Social Media Platforms

    von Andrew Taylor …
    Building a Thriving Brand: New Principles for Personal and Business SuccessIn today's era, many individuals are successfully establishing prosperous businesses based on their personal brands. However, the question arises as to why only a few manage to create six- or seven-figure enterprises while many others struggle to generate a little or no income?In "Brand Building for Beginners," Andrew, … Lesen Sie mehr

    € 6,30

  • Professionelle Investor Relations-Kommunikation

    Anforderungen an boersennotierte KMU in Deutschland

    von Linda Rinke …
    Serien Buch 38 - Strategisches Marketingmanagement
    Übergreifendes Ziel dieser Arbeit ist es, die Professionalisierung von Investor Relations (IR) in börsennotierten KMU in Deutschland zu erforschen sowie zu ihrer zukünftigen Etablierung in den Unternehmen beizutragen. Zu diesem Zweck analysiert die Autorin theoretisch und empirisch gestützt die unterschiedlichen Bedürfnisse der relevanten Bezugsgruppen für IR. Daraufhin untersucht und priorisiert … Lesen Sie mehr

    € 57,41

  • Army Regulation AR 360-1 The Army Public Affairs Program October 2020

    von United States Government, US Army …
    This United States Army manual, Army Regulation AR 360-1 The Army Public Affairs Program October 2020, provides guidelines for release of command and public information, including information released to the media, and community engagement programs intended for internal and external publics with interest in the U.S. Army. This revision also defines the staff relationship of the public affairs … Lesen Sie mehr

    € 12,26

  • Leadership Communication

    How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise

    von E. Bruce Harrison, Judith Mühlberg …
    My graduate students like this book’s real-world focus on public relations as a strategic role in the C-suite. —Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than … Lesen Sie mehr

    € 7,80

  • Managing Community Resettlement

    Putting Livelihoods First

    von Robert Gerrits …
    Each year millions of people are displaced from their homes and lands. While international environmental and social performance standards on land access and involuntary resettlement exist, no framework supporting livelihood restoration has been developed. This book provides a framework that will help improve practice for those who are involved in resettlement projects and, crucially, improve the … Lesen Sie mehr

    € 68,43

  • Corporate Social Responsibility and Environmental Affairs in the British Press

    An Ecofeminist Critique of Neoliberalism

    von Martina Topić …
    Serien series Routledge New Directions in PR & Communication Research
    An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature. Using an ecofeminist sense-making analysis of media coverage of food waste, global warming, plastic, economic … Lesen Sie mehr

    € 59,56

  • Questioning the New Public Management

    von John Chandler …
    The book contains a wealth of detailed and fascinating case studies of New Public Management (NPM) in practice in the UK, exploring the enactment of NPM in its specific organizational contexts. A range of public services are covered including local government, education, social work and the police, with particular attention paid to the National Health Service. The editors introduce the case … Lesen Sie mehr

    € 68,43

  • Joseph Stiglitz

    Wirtschaftswissenschaftler und Nobelpreisträger

    von 50Minuten, Mouna Guidiri …
    Serien series Wirtschaftswissen
    In nur 50 Minuten Joseph Stiglitz verstehenJoseph E. Stiglitz beschäftigt sich mit verschiedenen Bereichen der Wirtschaftswissenschaften, unter anderem mit Volkswirtschaft, Entwicklungsökonomie und Ökonometrie. Für seine Arbeit zur asymmetrischen Information erhielt er 2001 gemeinsam mit Michael Spence und George Akerlof den Wirtschaftsnobelpreis. Außerdem kritisiert er öffentlich große … Lesen Sie mehr

    € 9,99