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Verbraucherverhalten eBooks

Lesen Sie gerne eBooks aus der Kategorie Verbraucherverhalten? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
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  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    von Kate Raworth …
    **Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can … Lesen Sie mehr

    € 9,99

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    von Cory Doctorow …
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the … Lesen Sie mehr

    € 9,78

  • Influence, New and Expanded

    The Psychology of Persuasion

    von Robert B. Cialdini, PhD …
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the … Lesen Sie mehr

    € 19,99

  • Stumbling on Happiness

    von Daniel Gilbert …
    In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In … Lesen Sie mehr

    € 9,93

  • Overdressed

    The Shockingly High Cost of Cheap Fashion

    von Elizabeth L. Cline …
    “Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.”—Katha PollittCheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. And we have little reason to keep wearing and repairing the clothes we already own … Lesen Sie mehr

    € 10,66

  • Nudge

    The Final Edition

    von Richard H. Thaler, Cass R Sunstein …
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important … Lesen Sie mehr

    € 10,99

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    von Matthew Dixon, Brent Adamson …
    THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is … Lesen Sie mehr

    € 14,99

  • To Die For

    Is Fashion Wearing Out the World?

    von Lucy Siegle …
    An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could … Lesen Sie mehr

    € 8,99

  • 24/7

    Late Capitalism and the Ends of Sleep

    von Jonathan Crary …
    24/7: Late Capitalism and the Ends of Sleep explores some of the ruinous consequences of the expanding non-stop processes of twenty-first-century capitalism. The marketplace now operates through every hour of the clock, pushing us into constant activity and eroding forms of community and political expression, damaging the fabric of everyday life.Jonathan Crary examines how this interminable non … Lesen Sie mehr

    € 5,71

  • Bad Taste

    Or the Politics of Ugliness

    von Nathalie Olah …
    TATE BOOK OF THE MONTH 2023A timely critique of consumer culture which captures this image-obsessed moment in history, perfect for fans of Zadie Smith's Feel Free and Jia Tolentino's Trick Mirror**.**This book is not a taste, nor an anti-taste, manual.This is an interrogation of the importance we place on seemingly objective ideas of taste in a culture that is saturated by imagery,... … Lesen Sie mehr

    € 3,99

  • Indistractable

    How to Control Your Attention and Choose Your Life

    von Nir Eyal …
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book … Lesen Sie mehr

    € 9,23

  • The Choice Factory

    The award-winning guide to behavioural science and marketing

    von Richard Shotton …
    **Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a … Lesen Sie mehr

    € 16,27

  • Spotify

    El meteórico ascenso del líder de la música en streaming

    von 50Minutos …
    Serien series Business Stories
    El rey de la música en streamingEste libro es una guía práctica y accesible para descubrirlo todo sobre Spotify, que le aportará la información esencial y le permitirá ganar tiempo.En tan solo 50 minutos usted podrá:• Entender cómo surge la idea de construir una plataforma basada en el modelo freemium y que permite acceder a una gama casi infinita de música sin que los usuarios tengan que gastar … Lesen Sie mehr

    € 9,99

  • Great Economists, The

    Ten Economists Whose Thinking Changed The Way We Live

    von Phil Thornton …
    The Great Economists succinctly and accurately describes the thinking of the world’s leading economic thinkers. It captures their key beliefs, explores their backgrounds, assesses their thinking and evaluates their legacy. It explains the schools of thought named after them and clearly shows how they influence our everyday lives.The full text downloaded to your computerWith eBooks you can:search … Lesen Sie mehr

    € 11,87

  • The Culture Code

    An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

    von Clotaire Rapaille …
    Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed … Lesen Sie mehr

    Zuvor € 7,36 Jetzt € 6,04

  • Understanding Children as Consumers

    Bearbeitet von David W Marshall …
    Serien series SAGE Advanced Marketing Series
    What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences?Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young … Lesen Sie mehr

    € 83,59

  • Statistical Methods in Online A/B Testing

    Statistics for data-driven business decisions and risk management in e-commerce

    von Georgi Z. Georgiev …
    "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The … Lesen Sie mehr

    € 53,42

  • The Big Myth

    How American Business Taught Us to Loathe Government and Love the Free Market

    von Naomi Oreskes, Mr Erik M. Conway …
    “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it's too late.”-EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "free market."In their landmark book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the ori... … Lesen Sie mehr

    Zuvor € 16,49 Jetzt € 14,29

  • Hooked

    How to Build Habit-Forming Products

    von Nir Eyal …
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the … Lesen Sie mehr

    € 10,99

  • Misbehaving

    The Making of Behavioural Economics

    von Richard H. Thaler …
    RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ... … Lesen Sie mehr

    € 10,99

  • The Wisdom of Crowds

    von James Surowiecki …
    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as … Lesen Sie mehr

    € 8,90

  • The New Digital Age

    Reshaping the Future of People, Nations and Business

    von Jared Cohen, Eric Schmidt …
    'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled … Lesen Sie mehr

    Zuvor € 7,99 Jetzt € 2,99

  • Laws of UX

    Using Psychology to Design Better Products & Services

    von Jon Yablonski …
    An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains … Lesen Sie mehr

    € 25,40

  • Small Is Beautiful

    A Study of Economics as if People Mattered

    von E F Schumacher …
    Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect what we truly care about. The revolutionary ideas are as pertinent, inspirational and thought-provoking today as when they were first published in 1973. … Lesen Sie mehr

    € 10,99