The art of persuasion as taught by one of the world's most sought-after speakers and pitchmenIn this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and ha...

How to harness Employee Experience Design to attract and retain the best talentIn Employee Experience Design: How to Co-create Work Where People and Organizations Thrive, three highly experienced leaders explain how businesses can use Employee Experience Design to create workplaces that deliver better business results by first focusing on meaningful employee experiences.Many leading organizations worldwide have successfully implemented Employee Exp...